Salesforce Employees Urge CEO to Halt ICE Business Engagement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Should l Buy CRM?
Source: Newsfilter
- Employee Protest: Over 1,400 Salesforce employees have signed a letter urging CEO Marc Benioff to cease potential business with the U.S. Immigration and Customs Enforcement (ICE), reflecting strong opposition among staff that could impact company reputation and employee morale.
- Controversial Tech Application: The letter highlights Salesforce's pitches of AI technology to ICE for expediting the hiring of 10,000 new agents, raising concerns among employees about the potential enabling of ICE's expansion, which could lead to diminished trust from clients and the public towards Salesforce.
- Market Pressure: Salesforce's stock has declined approximately 27% in 2026, with investor concerns about AI models affecting growth prospects for software companies intensifying; employee protests may further impact stock price and market performance.
- Industry Trend Impact: This protest aligns with similar actions from employees at other tech firms, such as 900 Google employees calling for divestment from ICE, indicating widespread discontent within the tech industry regarding government enforcement actions, potentially prompting more companies to reassess their relationships with government agencies.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CRM is 326.95 USD with a low forecast of 223.00 USD and a high forecast of 405.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
42 Analyst Rating
31 Buy
10 Hold
1 Sell
Moderate Buy
Current: 194.030
Low
223.00
Averages
326.95
High
405.00
Current: 194.030
Low
223.00
Averages
326.95
High
405.00
About CRM
Salesforce, Inc. is a provider of customer relationship management (CRM) technology. The Company helps organizations of any size reimagine their business for the world of artificial intelligence (AI). With Agentforce, its platform, organizations can bring humans together with AI agents to drive customer success on one deeply unified platform. With the Salesforce platform, it delivers a single source of truth, connecting customer data with integrated AI across systems, apps and devices to help companies sell, service, market and conduct commerce from anywhere. Agentforce is a new layer of the Salesforce platform that enables companies to build and deploy AI agents that can respond to inputs, make decisions and take action autonomously across business functions. Agentforce includes a suite of customizable agents for use across sales, service, marketing and commerce. Datablazer is a data-driven innovator, which leverages the Company’s platform to unlock insights and drive decisions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Salesforce Employees Urge CEO to Halt ICE Collaboration
- Employee Protest: Over 1,400 Salesforce employees have signed a letter urging CEO Marc Benioff to cease potential collaboration with ICE, reflecting significant employee dissatisfaction that could impact the company's reputation and morale.
- Controversial Tech Use: The letter highlights Salesforce's pitches of AI technology to ICE for rapidly hiring 10,000 new agents, raising concerns that this could expand ICE's operational capacity and provoke greater social controversy and ethical responsibility.
- Negative Market Reaction: Salesforce's stock has declined approximately 27% in 2026, with investor worries about AI models potentially harming growth prospects for software companies intensifying, and employee protests may further exacerbate market unease regarding the company.
- Lack of Transparency Issues: Employees are demanding clarity on the scope and governance of Salesforce's services to ICE, arguing that the opacity prevents informed decision-making and poses personal and professional risks, which could undermine internal trust and company culture.
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Salesforce Employees Urge CEO to Halt ICE Business Engagement
- Employee Protest: Over 1,400 Salesforce employees have signed a letter urging CEO Marc Benioff to cease potential business with the U.S. Immigration and Customs Enforcement (ICE), reflecting strong opposition among staff that could impact company reputation and employee morale.
- Controversial Tech Application: The letter highlights Salesforce's pitches of AI technology to ICE for expediting the hiring of 10,000 new agents, raising concerns among employees about the potential enabling of ICE's expansion, which could lead to diminished trust from clients and the public towards Salesforce.
- Market Pressure: Salesforce's stock has declined approximately 27% in 2026, with investor concerns about AI models affecting growth prospects for software companies intensifying; employee protests may further impact stock price and market performance.
- Industry Trend Impact: This protest aligns with similar actions from employees at other tech firms, such as 900 Google employees calling for divestment from ICE, indicating widespread discontent within the tech industry regarding government enforcement actions, potentially prompting more companies to reassess their relationships with government agencies.
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- Innovative Ad Content: The approximately 30-second spot features MrBeast locking $1 million in a vault, requiring viewers to solve puzzles to unlock it, encouraging frame-by-frame analysis and increasing both viewership and brand exposure.
- Salesforce's Strategic Shift: By partnering with digital creator MrBeast to promote its Slack AI tools instead of traditional Hollywood stars, Salesforce demonstrates innovative marketing strategies aimed at attracting younger audiences and enhancing brand influence.
- Market Reaction: Salesforce shares rose 0.10% in after-hours trading, despite an overall negative price trend, indicating a preliminary positive market response to its new advertising strategy, which could influence future investor confidence.
See More
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- Market Sell-off Trend: Recently, investors have sold off shares of software companies due to concerns about the potential impact of artificial intelligence on software demand, leading to widespread declines in stock prices and reflecting market worries about future profitability.
- Nvidia CEO's Warning: Nvidia CEO Jensen Huang stated that the belief AI will completely replace software is 'illogical', asserting that AI should enhance existing tools rather than replace them, which could improve business efficiency.
- Nvidia Financial Performance: Over the past 12 months, Nvidia has generated nearly $100 billion in profits, showcasing its strong growth in the AI sector, although its stock price has experienced fluctuations, the market remains optimistic about its future prospects.
- Software Stock Investment Opportunities: Salesforce and Adobe are trading near multi-year lows, and while there are risks involved, this could present an appealing buying opportunity for value-seeking investors looking for contrarian investments.
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Salesforce Employees Urge CEO to Halt ICE Collaboration
- Employee Protest: Over 1,400 Salesforce employees have signed a letter urging CEO Marc Benioff to cease potential collaboration with ICE, reflecting significant employee dissatisfaction that could impact the company's reputation and morale.
- Controversial Tech Use: The letter highlights Salesforce's pitches of AI technology to ICE for rapidly hiring 10,000 new agents, raising concerns that this could expand ICE's operational capacity and provoke greater social controversy and ethical responsibility.
- Negative Market Reaction: Salesforce's stock has declined approximately 27% in 2026, with investor worries about AI models potentially harming growth prospects for software companies intensifying, and employee protests may further exacerbate market unease regarding the company.
- Lack of Transparency Issues: Employees are demanding clarity on the scope and governance of Salesforce's services to ICE, arguing that the opacity prevents informed decision-making and poses personal and professional risks, which could undermine internal trust and company culture.
See More
Salesforce Employees Urge CEO to Halt ICE Business Engagement
- Employee Protest: Over 1,400 Salesforce employees have signed a letter urging CEO Marc Benioff to cease potential business with the U.S. Immigration and Customs Enforcement (ICE), reflecting strong opposition among staff that could impact company reputation and employee morale.
- Controversial Tech Application: The letter highlights Salesforce's pitches of AI technology to ICE for expediting the hiring of 10,000 new agents, raising concerns among employees about the potential enabling of ICE's expansion, which could lead to diminished trust from clients and the public towards Salesforce.
- Market Pressure: Salesforce's stock has declined approximately 27% in 2026, with investor concerns about AI models affecting growth prospects for software companies intensifying; employee protests may further impact stock price and market performance.
- Industry Trend Impact: This protest aligns with similar actions from employees at other tech firms, such as 900 Google employees calling for divestment from ICE, indicating widespread discontent within the tech industry regarding government enforcement actions, potentially prompting more companies to reassess their relationships with government agencies.
See More
SaaS Stocks Crash: Investors Must Exercise Caution
- Market Crash: The sell-off in software-as-a-service (SaaS) stocks has escalated into a full-blown crash, with the iShares Expanded Tech Software Sector ETF down 24.6% year-to-date, starkly contrasting with the broader tech sector's 5.8% decline, indicating severe weakness in the SaaS industry.
- Technological Challenge: Anthropic's release of Claude Opus 4.6 enhances coding and financial analysis capabilities, potentially undermining the market position of existing enterprise software, thereby intensifying competitive pressures faced by SaaS companies.
- Investment Pitfalls: Investors often mistakenly assume that a stock cannot fall further after a significant drop; however, many software stocks began their decline well before 2026, with Salesforce and Adobe no longer ranking among the top ten, highlighting the volatility in the sector.
- Value Investment Strategy: In the current market climate, investors should focus on companies with strong fundamentals, such as Microsoft, which maintains a leadership position in cloud computing and AI, making it an attractive option despite concerns over excessive AI spending.
See More
UBS Lowers Rating for U.S. Information Technology Sector Due to Software and Capital Expenditure Concerns
- Investment Strategy Recommendation: UBS advises investors to diversify their stock investments beyond the S&P 500 Information Technology sector.
- Market Outlook: The recommendation suggests a shift in focus to potentially more lucrative sectors outside of technology.
See More
