Saint Joe Co. launches boutique real estate brokerage
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2025
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New Real Estate Venture: The St. Joe Company has launched a boutique real estate brokerage focused on home sales along Northwest Florida's gulf coast.
Leadership: The brokerage is led by Diane Hausler, an industry veteran who serves as Senior Vice President and oversees daily operations.
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About JOE
The St. Joe Company is a real estate development, asset management and operating company. It owns 167,000 acres of land in Northwest Florida. Its segments include residential, hospitality and commercial. The Residential Segment develops communities into homesites for sale to homebuilders and on a limited basis to retail customers. Its projects include Watersound Origins West, Watersound Camp Creek, Breakfast Point East, Titus Park, Ward Creek, and others. The Hospitality Segment owns the Watersound Beach Club; Camp Creek golf course and amenities; Shark’s Tooth golf course and tennis center; Origins golf course; and the Third golf course, as well as other club amenities that are situated in or near its residential communities. In its commercial segment, it owns the properties used in its operations and has properties under construction that shall be used in its operations, which include multifamily, senior living, self-storage, retail, office, industrial and commercial property.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
The St. Joe Company (JOE) Trading at $65.07, Benefiting from Florida Migration Trends
- Market Positioning Advantage: The St. Joe Company focuses on upper-middle-class communities near Florida's coast, maintaining resilience amid broader U.S. housing market pressures due to population outflows, and is expected to benefit from strong internal migration trends.
- Significant Price Growth: Over the past year, the company's average lot prices surged from $86,000 to $150,000, reflecting robust demand for its developments and reinforcing its pricing power in the scarce beach property market.
- Strong Financial Performance: The St. Joe Company reported a 63% increase in sales, a 55% rise in net income, and a 33% growth in EBITDA, showcasing its disciplined execution and favorable market positioning, which enhances investor confidence in its long-term cash flow durability.
- Shareholder Return Strategy: The company has consistently reduced its share count through ongoing buybacks and a recent dividend increase, demonstrating a shareholder-friendly approach that further solidifies market recognition of its long-term investment value.
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St. Joe Commences Development of 50,000 Sq Ft Publix Super Market in Florida
- Project Launch: St. Joe Company has commenced the development of a Publix Super Market at Watersound West Bay Center in Panama City Beach, Florida, with a planned area of approximately 50,000 square feet, including a pharmacy, deli, and bakery, which is expected to enhance the commercial appeal of the area.
- Commercial Expansion: The center will also add about 11,000 square feet of additional inline leasable commercial space, further expanding St. Joe's commercial leasing portfolio to meet the demands of the rapidly growing State Road 79 corridor.
- Residential Development: Since the start of sales in 2021, 2,170 homes have been completed in the Latitude Margaritaville Watersound community, with plans for a total of 3,500 homes in Phase 1, indicating strong residential market potential in the area.
- Regional Planning: The development of Watersound West Bay Center not only provides convenient shopping options for local residents but also promotes further growth in the Ward Creek communities, highlighting St. Joe's strategic positioning in the region.
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