RYTHM Named Official THC Beverage Partner of Navy Pier
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 08 2026
0mins
RYTHM announced that Navy Pier has named RYTHM as its official THC beverage partner, bringing hemp-derived THC beverages to the most visited destination in the Midwest, welcoming more than 8M guests annually. The multi-year partnership launches May 22 and centers on the RYTHM Stage in the Navy Pier Beer Garden, brought to life through events, pop-ups, sampling, and seasonal programming. Guests will have access to RYTHM's full beverage lineup, including Sativa and Kush, each designed around distinct, effect-driven experiences. Senorita THC Margaritas will also be available alongside RYTHM at the garden and at select bars and points of sale across the Pier. The lineup of THC beverages arrives just in time for Navy Pier's largest summer of Pier-produced programming ever. All beverages will be available in 12oz cans with 5mg of hemp-derived THC.
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About RYM
RYTHM, Inc., formerly Agrify Corporation, is a provider of branded innovative solutions for the cannabis and hemp industries. The Company’s portfolio of brands includes RYTHM, incredibles, Dogwalkers, Beboe, Senorita THC Margaritas, & Shine, Doctor Solomon’s and Good Green in thousands of physical locations and online channels. The Company’s portfolio of consumer-packaged goods brands includes Senorita brand which offers consumers hemp-derived tetrahydrocannabinol (THC) beverages that mirror well-known cocktails like a margarita in four flavors, including classic Lime JalapeNo Margarita, Mango Margarita, Paloma and Ranch Water. Senorita offers a low-sugar, low-calorie alternative to alcoholic beverages and is available at retailers, including Total Wine, ABC Fine Wine & Spirits, and Binny’s in 11 U.S. states and Canada. Its comprehensive extraction product line includes hydrocarbon, alcohol, solventless, post-processing, and lab equipment.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- High Occupancy Rates: New care centers reached 90% occupancy, surpassing expectations, indicating strong market demand that will help increase overall revenue and market share.
- Optimized Debt Management: Net debt was reduced by $94 million to $1.57 billion, with the average cost of debt decreasing to 5.9%, which will lower financial expenses and enhance the company's financial flexibility.
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- Strategic Move by Green Thumb: On May 4, 2026, Green Thumb Industries submitted applications to register its state-licensed medical cannabis operations, with CEO Ben Kovler stating that this step will shape the future of medical cannabis in America.
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- Product Launch: Starting May 22, RYTHM will introduce its full lineup of THC beverages, including 5mg hemp-derived THC cans, at the Navy Pier Beer Garden, catering to consumer demand for innovative drinks and driving potential sales growth.
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- Change in Licensing Model: The company announced it will pay a flat $70 million in licensing fees annually, increasing only with the Consumer Price Index, which is expected to help boost incremental earnings and drive further profit growth.
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- Profitability Boost: Although revenue grew only 3.3% last year, the flat-fee licensing structure will likely allow most incremental revenue to flow directly to profits, further driving earnings growth in upcoming reports.
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