Roblox Introduces New Ad Formats to Enhance Brand Connections
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
0mins
Roblox (RBLX) announced new "immersive" ad formats, with the company saying it is scaling its advertising platform with new formats and tools designed to "solidify Roblox as an essential channel where brands can measure results and build authentic, lasting connections with Gen Z and Gen Alpha users." "Today, we are introducing the Homepage Feature-a premium format that connects brands directly to the next generation on the Roblox homepage, which is the starting point for over 151 million daily active users," Roblox said. "This new ad unit delivers brand-building reach with CPM-based buying, supported by key targeting and measurement options. When users click the ad, they experience the brand's video creative transformed into an immersive, 3D environment without the need for complex development." The company also said it is expanding its programmatic partnerships, using Amazon DSP (AMZN) and Liftoff for Demand-Side Platforms and Index Exchange, Magnite (MGNI), and PubMatic (PUBM) for Supply-Side Platforms.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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