RLX Technology Reports Strong Q1 2026 Financial Results
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 26 minutes ago
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Should l Buy RLX?
Source: PRnewswire
- Significant Revenue Growth: In Q1 2026, RLX Technology reported net revenues of RMB 1.59 billion, marking a 96.2% year-over-year increase and a 38.9% quarter-over-quarter rise, demonstrating the company's strong momentum in international market expansion and solidifying its leadership in the global e-vapor sector.
- Improved Gross Margin: The gross profit for the first quarter reached RMB 504.3 million, up 118.3% from the same period in 2025, with gross margin increasing from 28.6% to 31.8%, driven by a favorable revenue mix and enhanced supply chain efficiencies, thereby strengthening the company's profitability.
- Operational Efficiency Gains: Non-GAAP operating income surged to RMB 310.3 million, a 187.9% increase year-over-year, reflecting significant improvements in operational efficiency through strict cost discipline and scale efficiencies, laying a solid foundation for future growth.
- Enhanced Financial Flexibility: As of March 31, 2026, the company had cash and cash equivalents totaling RMB 14.53 billion, despite a decrease from the end of 2025, maintaining a strong financial position that provides ample funding for future market penetration and sustainable growth.
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Analyst Views on RLX
About RLX
RLX Technology Inc is a holding company primarily engaged in the scientific research, technology and product development, supply chain management and distribution of e-vapor products. The products primarily include rechargeable closed-system e-vapor products, open-system products and closed-system disposable products. The products’ brands primarily include Qingyu, Phantom, Phantom Pro, Zeus, Leili, Daqian, Feiliu and Feiliu Mega. The rechargeable e-vapor products consist of a replaceable, snap-in cartridge containing the e-liquid and atomizer, and a device containing the battery and charging portal. The Company is also engaged in the assessment and research of e-liquid and aerosol through RELX Physiochemistry Lab, as well as the evaluation of sensory appeal of e-liquid through the RELX Sensory Analysis Lab. The Company distributes its products within the domestic market and to overseas markets.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Announcement: RLX Technology is set to release its Q1 2023 earnings report on May 20 before the market opens, with a consensus EPS estimate of $0.03, indicating stable profitability year-over-year.
- Revenue Growth Expectations: The anticipated revenue for Q1 is $166.96 million, reflecting a substantial year-over-year increase of 49.9%, which underscores the company's strong market performance and rising product demand.
- Historical Performance Review: Over the past two years, RLX has beaten EPS estimates 63% of the time and revenue estimates 75% of the time, demonstrating reliability in financial performance and bolstering market confidence.
- Investment Rating Maintained: Analysts have maintained a 'Strong Buy' rating on RLX Technology, indicating a positive outlook on its future growth potential, which may attract more investor interest.
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- Earnings Beat: RLX Technology reported a Q1 2026 non-GAAP EPS of $0.041, exceeding estimates by $0.01, indicating a sustained improvement in profitability and competitive strength in the market.
- Significant Revenue Growth: The company achieved revenue of $229.9 million in Q1, representing an 87.2% year-over-year increase and surpassing market expectations by $62.94 million, reflecting substantial progress in sales and market expansion.
- Gross Margin Improvement: The gross margin for Q1 2026 was 31.8%, up from 28.6% in the same period of 2025, demonstrating successful cost control and pricing strategies.
- Substantial Operating Income Growth: Non-GAAP operating income reached RMB 310.3 million (approximately $45 million) in Q1 2026, a remarkable 187.9% increase from RMB 107.8 million in Q1 2025, indicating significant improvements in operational efficiency and profitability.
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- Significant Revenue Growth: In Q1 2026, RLX Technology reported net revenues of RMB 1.59 billion, marking a 96.2% year-over-year increase and a 38.9% quarter-over-quarter rise, demonstrating the company's strong momentum in international market expansion and solidifying its leadership in the global e-vapor sector.
- Improved Gross Margin: The gross profit for the first quarter reached RMB 504.3 million, up 118.3% from the same period in 2025, with gross margin increasing from 28.6% to 31.8%, driven by a favorable revenue mix and enhanced supply chain efficiencies, thereby strengthening the company's profitability.
- Operational Efficiency Gains: Non-GAAP operating income surged to RMB 310.3 million, a 187.9% increase year-over-year, reflecting significant improvements in operational efficiency through strict cost discipline and scale efficiencies, laying a solid foundation for future growth.
- Enhanced Financial Flexibility: As of March 31, 2026, the company had cash and cash equivalents totaling RMB 14.53 billion, despite a decrease from the end of 2025, maintaining a strong financial position that provides ample funding for future market penetration and sustainable growth.
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- Significant Revenue Growth: In Q1 2026, RLX Technology reported net revenues of RMB 1.5858 billion (approximately USD 229.9 million), marking a 96.2% year-over-year increase, primarily driven by international market expansion and contributions from the 2025 acquisition, showcasing the company's robust performance in global markets.
- Enhanced Profitability: The company achieved a non-GAAP operating income of RMB 310.3 million (approximately USD 45.0 million) in Q1 2026, surging 187.9% year-over-year, reflecting successful cost control and scale efficiencies that further strengthened profitability.
- Improved Gross Margin: The gross margin for Q1 2026 rose to 31.8%, up from 28.6% in the same period of 2025, primarily due to a favorable revenue mix and further supply chain optimization, enhancing the company's competitive position in the market.
- Strong Cash Position: As of March 31, 2026, the company had total cash and cash equivalents of RMB 14.53 billion (approximately USD 2.11 billion), despite a net cash outflow of RMB 68.8 million (approximately USD 10.0 million) from operating activities, indicating strong overall financial flexibility to support future growth.
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- Earnings Report Schedule: RLX Technology is set to release its unaudited financial results for Q1 2026 before U.S. markets open on May 20, 2026, which is expected to provide investors with the latest performance data to assess the company's financial health.
- Conference Call Timing: The company's management will host an earnings conference call at 8:00 AM ET on May 20, 2026 (8:00 PM Beijing/Hong Kong Time), allowing investors to engage directly with the management for insights into the company's performance.
- Participation Options: Participants can choose between English and Chinese simultaneous interpretation options, and are advised to dial in 10 minutes early using the appropriate participant code to ensure a smooth experience during the call, enhancing investor engagement.
- Webcast and Replay Availability: The conference call will be available via live and archived webcast on the company's investor relations website, with a replay accessible approximately two hours after the call until May 27, 2026, enabling investors who cannot attend live to stay informed.
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- Annual Report Filing: RLX Technology filed its annual report on Form 20-F for the fiscal year ending December 31, 2025, with the SEC on April 23, 2026, reflecting the company's ongoing commitment to compliance and transparency, which is crucial for maintaining investor trust.
- Financial Information Access: The company will provide its audited consolidated financial statements free of charge to shareholders and ADS holders upon request, enhancing shareholder engagement and potentially boosting investor confidence in the company's financial health.
- Market Positioning: As a leading global branded e-vapor company, RLX Technology leverages its strong in-house technology and product development capabilities to meet adult smokers' needs, thereby maintaining a competitive edge in a rapidly evolving market.
- Forward-Looking Statements: The announcement includes forward-looking statements that highlight the company's expectations for future growth, acknowledging the risks posed by market competition and regulatory changes while reaffirming its commitment to achieving strategic objectives.
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