Rise Wellness Launches Protein Pop Plus at Costco Locations in the U.S.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 25 2026
0mins
Should l Buy USNA?
Rise Wellness announced the expansion of its Protein Pop offering with the launch of Protein Pop Plus, a new carbonated, ready-to-drink clear protein beverage now available at all 607 Costco (COST) locations across the United States. Protein Pop Plus builds on the success of the brand's original Protein Pop line, offering consumers a bold new way to enjoy high-protein nutrition in a refreshing, carbonated format. Protein Pop is one of two brands owned by Rise Wellness, a wholly owned subsidiary of Usana Health Sciences (USNA).
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Analyst Views on USNA
Wall Street analysts forecast USNA stock price to rise
1 Analyst Rating
0 Buy
1 Hold
0 Sell
Hold
Current: 17.610
Low
39.00
Averages
39.00
High
39.00
Current: 17.610
Low
39.00
Averages
39.00
High
39.00
No data
About USNA
USANA Health Sciences, Inc. and subsidiaries is a global nutrition, personal health and wellness company that develops and manufactures science-based nutritional and personal care products. Its segments include Direct selling and Hiya direct-to-consumer. The Direct Selling segment develops and manufactures science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a provider of children’s health and wellness products in the United States that are distributed through the direct-to-consumer channel. Its product line includes USANA Nutritionals Optimizers, Essentials/CellSentials, and Foods. USANA Nutritionals Optimizers products include Proflavanol, CoQuinone 30, and BiOmega-3. Essentials/CellSentials products include USANA CellSentials and HealthPak 100.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
USANA Athletes Win 28 Medals at Winter Olympics
- Total Medals: USANA-sponsored athletes achieved a remarkable total of 28 medals at the 2026 Winter Olympics, showcasing their strength in winter sports and surpassing all countries except the United States, Italy, and Norway, thereby reinforcing USANA's leadership in the sports nutrition sector.
- Outstanding Performances: The US Ski & Snowboard team led with 17 medals, while USANA ambassador Alex Ferreira secured his first Olympic Gold in men's freeski halfpipe, marking a significant career milestone that enhances the brand's visibility and influence.
- Diverse Sports Participation: USANA athletes competed in 12 winter sports, including bobsled, biathlon, ice hockey, speed skating, and snowboarding, demonstrating the brand's support for diverse athletic disciplines and increasing its appeal in the global market.
- Long-term Partnerships: USANA's collaboration with US Speedskating, which began in 1999, continued to thrive at the 2026 Winter Games, where the team earned five medals, including an Olympic record in the men's 1000m, further validating the effectiveness and reliability of USANA products in high-level competition.
See More
USANA Athletes Win 28 Medals at Winter Olympics
- Record Medal Count: USANA-sponsored athletes achieved a remarkable total of 28 medals at the 2026 Winter Olympics, ranking just behind the United States, Italy, and Norway, showcasing their strength in winter sports.
- Diverse Disciplines: The athletes competed in 12 winter sports, including bobsled, biathlon, ice hockey, speed skating, and snowboarding, demonstrating USANA's extensive support and influence across various athletic disciplines.
- Outstanding Performance: USANA ambassador Alex Ferreira won his first Olympic Gold in men's freeski halfpipe, marking a significant personal achievement and enhancing USANA's brand visibility and market impact.
- Long-term Partnership: USANA's collaboration with US Speedskating, established in 1999, continued to thrive at the 2026 Winter Games, where the team secured five medals, including an Olympic record in the men's 1000m, further solidifying USANA's leadership in the sports nutrition sector.
See More
USANA Health Sciences to Participate in Upcoming Conferences
- Conference Participation: USANA Health Sciences will participate in the Sidoti Small-Cap Virtual Conference on March 18-19, 2026, featuring a fireside chat and one-on-one meetings aimed at enhancing investor engagement.
- Annual Conference: The company will also attend the 38th Annual ROTH Conference on March 23, 2026, in Dana Point, CA, primarily conducting one-on-one meetings to deepen investor relations and bolster market confidence.
- Live Webcast: The fireside chat at the Sidoti Small-Cap Virtual Conference will be live-streamed on the company’s website under the ‘News/Events’ section, with an archived version available post-event for investors who cannot attend live, thereby improving information transparency.
- Company Overview: USANA focuses on developing and manufacturing high-quality nutritional supplements, functional foods, and personal care products sold directly to Brand Partners and Preferred Customers across 25 global markets, showcasing strong market competitiveness.
See More
USANA CEO Highlights the Importance of Reading
- Leadership Tool: USANA CEO Kevin Guest emphasizes intentional reading as a powerful leadership tool during National Reading Month, believing that reading not only challenges assumptions but also enhances communication skills, thereby strengthening leadership capabilities.
- Mental Training: Guest points out that reading is 'essential training for the executive mind,' helping leaders maintain competitiveness in a rapidly changing market by enhancing mental discipline, improving analytical ability, and expanding imagination.
- Value Integration: In his book 'All the Right Reasons,' Guest reflects on how Benjamin Franklin changed his destiny by tracking and internalizing core values, highlighting the importance of reading and internalizing principles for shaping long-term success.
- Cultural Development: Guest has asked his management team to read 'Made to Stick' and apply its principles across the company, thereby reinforcing USANA's culture and customer loyalty, showcasing how reading can serve as a competitive advantage for successful professionals.
See More
USANA CEO Highlights Importance of Reading for Leadership
- Leadership Tool: USANA CEO Kevin Guest emphasizes intentional reading as a powerful leadership tool during National Reading Month, believing that reading enhances thinking and communication skills, thereby improving leadership effectiveness.
- Core Values: Reflecting on Benjamin Franklin's method of tracking core values, Guest highlights that internalizing principles can change one's destiny, stressing the importance of reading in shaping decision-making and enhancing personal character.
- Strategic Execution: Guest has asked the management team to read 'Made to Stick' and apply its principles to their areas, indicating that reading is not just passive consumption but strategic execution aimed at strengthening company culture and customer loyalty.
- Competitive Advantage: Guest outlines five competitive advantages reading provides for successful professionals, including strategic foresight, decision clarity, cognitive resilience, communication skills, and innovation, emphasizing that continuous reading can enhance leaders' perspectives and insights over time.
See More
Rise Wellness Launches New Clear Protein Beverage
- Product Expansion: Rise Wellness has launched Protein Pop Plus at all 607 Costco locations in the U.S., a carbonated clear protein beverage delivering 30 grams of protein per can, marking a significant expansion in the brand's presence in the functional beverage market.
- Market Differentiation: Protein Pop Plus combines whey protein isolate and bovine collagen, offering a drinking experience more akin to soda than traditional protein shakes, catering to consumer demand for lighter nutrition options.
- Health Positioning: The beverage is free from sugar, artificial sweeteners, and caffeine, aiming to provide a satisfying alternative for consumers seeking functional nutrition, thereby enhancing the brand's competitive edge in the market.
- Future Outlook: Protein Pop Plus will be showcased at the 2026 Natural Products Expo West, expected to attract more consumer attention and drive the brand's continued growth in the health beverage sector.
See More
USANA Athletes Win 28 Medals at Winter Olympics
- Total Medals: USANA-sponsored athletes achieved a remarkable total of 28 medals at the 2026 Winter Olympics, showcasing their strength in winter sports and surpassing all countries except the United States, Italy, and Norway, thereby reinforcing USANA's leadership in the sports nutrition sector.
- Outstanding Performances: The US Ski & Snowboard team led with 17 medals, while USANA ambassador Alex Ferreira secured his first Olympic Gold in men's freeski halfpipe, marking a significant career milestone that enhances the brand's visibility and influence.
- Diverse Sports Participation: USANA athletes competed in 12 winter sports, including bobsled, biathlon, ice hockey, speed skating, and snowboarding, demonstrating the brand's support for diverse athletic disciplines and increasing its appeal in the global market.
- Long-term Partnerships: USANA's collaboration with US Speedskating, which began in 1999, continued to thrive at the 2026 Winter Games, where the team earned five medals, including an Olympic record in the men's 1000m, further validating the effectiveness and reliability of USANA products in high-level competition.
See More
USANA Athletes Win 28 Medals at Winter Olympics
- Record Medal Count: USANA-sponsored athletes achieved a remarkable total of 28 medals at the 2026 Winter Olympics, ranking just behind the United States, Italy, and Norway, showcasing their strength in winter sports.
- Diverse Disciplines: The athletes competed in 12 winter sports, including bobsled, biathlon, ice hockey, speed skating, and snowboarding, demonstrating USANA's extensive support and influence across various athletic disciplines.
- Outstanding Performance: USANA ambassador Alex Ferreira won his first Olympic Gold in men's freeski halfpipe, marking a significant personal achievement and enhancing USANA's brand visibility and market impact.
- Long-term Partnership: USANA's collaboration with US Speedskating, established in 1999, continued to thrive at the 2026 Winter Games, where the team secured five medals, including an Olympic record in the men's 1000m, further solidifying USANA's leadership in the sports nutrition sector.
See More
USANA Health Sciences to Participate in Upcoming Conferences
- Conference Participation: USANA Health Sciences will participate in the Sidoti Small-Cap Virtual Conference on March 18-19, 2026, featuring a fireside chat and one-on-one meetings aimed at enhancing investor engagement.
- Annual Conference: The company will also attend the 38th Annual ROTH Conference on March 23, 2026, in Dana Point, CA, primarily conducting one-on-one meetings to deepen investor relations and bolster market confidence.
- Live Webcast: The fireside chat at the Sidoti Small-Cap Virtual Conference will be live-streamed on the company’s website under the ‘News/Events’ section, with an archived version available post-event for investors who cannot attend live, thereby improving information transparency.
- Company Overview: USANA focuses on developing and manufacturing high-quality nutritional supplements, functional foods, and personal care products sold directly to Brand Partners and Preferred Customers across 25 global markets, showcasing strong market competitiveness.
See More
USANA CEO Highlights the Importance of Reading
- Leadership Tool: USANA CEO Kevin Guest emphasizes intentional reading as a powerful leadership tool during National Reading Month, believing that reading not only challenges assumptions but also enhances communication skills, thereby strengthening leadership capabilities.
- Mental Training: Guest points out that reading is 'essential training for the executive mind,' helping leaders maintain competitiveness in a rapidly changing market by enhancing mental discipline, improving analytical ability, and expanding imagination.
- Value Integration: In his book 'All the Right Reasons,' Guest reflects on how Benjamin Franklin changed his destiny by tracking and internalizing core values, highlighting the importance of reading and internalizing principles for shaping long-term success.
- Cultural Development: Guest has asked his management team to read 'Made to Stick' and apply its principles across the company, thereby reinforcing USANA's culture and customer loyalty, showcasing how reading can serve as a competitive advantage for successful professionals.
See More
USANA CEO Highlights Importance of Reading for Leadership
- Leadership Tool: USANA CEO Kevin Guest emphasizes intentional reading as a powerful leadership tool during National Reading Month, believing that reading enhances thinking and communication skills, thereby improving leadership effectiveness.
- Core Values: Reflecting on Benjamin Franklin's method of tracking core values, Guest highlights that internalizing principles can change one's destiny, stressing the importance of reading in shaping decision-making and enhancing personal character.
- Strategic Execution: Guest has asked the management team to read 'Made to Stick' and apply its principles to their areas, indicating that reading is not just passive consumption but strategic execution aimed at strengthening company culture and customer loyalty.
- Competitive Advantage: Guest outlines five competitive advantages reading provides for successful professionals, including strategic foresight, decision clarity, cognitive resilience, communication skills, and innovation, emphasizing that continuous reading can enhance leaders' perspectives and insights over time.
See More
Rise Wellness Launches New Clear Protein Beverage
- Product Expansion: Rise Wellness has launched Protein Pop Plus at all 607 Costco locations in the U.S., a carbonated clear protein beverage delivering 30 grams of protein per can, marking a significant expansion in the brand's presence in the functional beverage market.
- Market Differentiation: Protein Pop Plus combines whey protein isolate and bovine collagen, offering a drinking experience more akin to soda than traditional protein shakes, catering to consumer demand for lighter nutrition options.
- Health Positioning: The beverage is free from sugar, artificial sweeteners, and caffeine, aiming to provide a satisfying alternative for consumers seeking functional nutrition, thereby enhancing the brand's competitive edge in the market.
- Future Outlook: Protein Pop Plus will be showcased at the 2026 Natural Products Expo West, expected to attract more consumer attention and drive the brand's continued growth in the health beverage sector.
See More
