Riot Games Expands Partnership with GameSquare
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 29 2026
0mins
GameSquare announced that Riot Games has renewed and expanded its relationship with GameSquare's Stream Hatchet and Sideqik platforms. Riot Games has renewed its longstanding esports reporting relationship with Stream Hatchet, extending a partnership that has supported Riot since 2019. In addition, Riot has re-signed its influencer teams for a third year across both Stream Hatchet and Sideqik.
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Analyst Views on GAME
Wall Street analysts forecast GAME stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.370
Low
3.00
Averages
3.00
High
3.00
Current: 0.370
Low
3.00
Averages
3.00
High
3.00

No data
About GAME
GameSquare Holdings, Inc. is a vertically integrated, digital media, entertainment and technology company. It connects global brands with gaming and youth culture audiences. Its end-to-end platform includes Swingman LLC dba as Zoned, a gaming and lifestyle marketing agency; Code Red, a United Kingdom-based esports talent agency; Click, an Australia based gaming and esports talent agency; FaZe, a lifestyle and media platform rooted in gaming and youth culture; GameSquare Esports, (USA), Inc. dba as Fourth Frame Studios, a creative production studio; Mission Supply, a merchandise and consumer products business; Stream Hatchet, live streaming data and analytics platform; SideQik, a social influencer marketing platform; GCN, a digital media company focused on gaming and esports audiences, and TubeBuddy, a powerful search engine optimization, workflow, analytics, and productivity tool company. The Company also operates a digital talent and influencer marketing agency.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Board Elections: At the 2026 Annual Stockholders Meeting, GameSquare successfully elected two Class II directors, enhancing corporate governance and improving decision-making efficiency, thereby supporting future strategic growth plans.
- Audit Firm Appointment: Shareholders unanimously ratified the appointment of Kreston GTA as the company's independent registered public accounting firm, a decision that will ensure financial transparency and compliance, bolstering investor confidence.
- Executive Compensation Approval: Shareholders approved the compensation plan for the company's executives through a non-binding advisory vote, reflecting trust in management and supporting the attraction and retention of key talent.
- Merger Agreement Approval: Shareholders approved a merger agreement with a wholly owned subsidiary aimed at restating the company's Certificate of Incorporation, a move that will help streamline corporate structure, enhance operational efficiency, and ensure flexibility in a competitive market.
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- Revenue Growth: GameSquare reported Q1 2026 revenue of $14.5 million, a significant increase from $7.4 million in the prior year, primarily driven by the acquisitions of Click and TubeBuddy along with strong growth in its marketing agency segment, indicating enhanced competitiveness in the industry.
- Client Expansion: With 70% of programs averaging deal sizes over $200,000 and a doubling of $1 million-plus opportunities, the increasing demand for the company's ecosystem suggests a positive trajectory for future revenue and market share growth.
- Creator Strategy: The appointment of Justin Miclat as Chief Growth Officer of Click and the addition of creators like Steak, the second-largest Roblox creator, are expected to generate over $5 million in incremental annualized revenue, further strengthening the company's creator ecosystem.
- Share Buyback: In April, the company completed its largest share repurchase to date, buying back nearly 2.3 million shares for approximately $1 million at an average price of $0.44 per share, demonstrating confidence in its stock value and commitment to shareholders.
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- Record Performance: GameSquare Holdings' GSX division generated over $10 million in bookings in Q1 2026, marking a historic high that underscores its robust market performance.
- Client Base Expansion: Since its launch in 2024, GSX has expanded its recurring client base more than threefold, indicating a significant increase in appeal among video game publishers and global brands.
- Significant Revenue Growth: The division's revenue has increased approximately 14 times over the same period, reflecting the successful implementation of its digital-to-physical marketing campaigns, further solidifying the company's market position.
- Demand-Driven Growth: The growth of the division is primarily driven by increased demand from video game publishers and global brands, highlighting a strong market interest in experiential and creator-led marketing campaigns.
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- Buyback Program Expansion: GameSquare's Board of Directors has authorized an increase in its stock repurchase program from $5 million to $15 million, reflecting significant progress made in Q4 and confidence in the company's long-term earnings potential.
- Significant Repurchase Potential: At current trading levels, full utilization of the remaining buyback authorization could represent the repurchase of approximately 40% of outstanding shares, highlighting a notable disconnect between market valuation and the company's long-term earnings power.
- Capital Allocation Strategy: As of March 31, 2026, GameSquare has repurchased 5.06 million shares for $2.5 million at an average price of approximately $0.49, indicating a proactive approach to capital allocation.
- Market Condition Influences: The actual timing, number, and value of shares repurchased will depend on various factors, including stock price and trading volume, demonstrating the company's strategic thinking in adapting to market changes.
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- Buyback Program Expansion: GameSquare's board has authorized an increase in its stock repurchase program from $5 million to $15 million, reflecting the company's confidence in its stock value and potentially enhancing investor trust.
- Repurchase Execution: As of March 31, 2026, GameSquare has repurchased 5.06 million shares of common stock for $2.5 million, with an average repurchase price of approximately $0.49, indicating proactive capital management amid market fluctuations.
- Remaining Authorized Funds: GameSquare has approximately $12.5 million remaining under its current buyback authorization, providing the company with flexibility to respond to market changes and further enhance shareholder value.
- Market Reaction: GameSquare's stock fell 0.68% in pre-market trading to $0.3654, reflecting the market's initial reaction to the buyback program, which may influence investor expectations regarding the company's future performance.
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