Rimmel London Partners with Red Bull to Launch Mega Lift Mascara with 52-Story Stunt
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Should l Buy COTY?
Source: Newsfilter
- High-Altitude Performance: Rimmel London collaborates with Red Bull for the first time, featuring five-time All-American gymnast Lily Smith performing a 90-second balance beam routine 52 stories high, showcasing the brand's support for extreme challenges and innovation.
- Mascara Innovation: The newly launched Thrill Seeker Mega Lift Mascara delivers up to six times more visible lash volume, utilizing advanced formula technology to meet the demands of consumers seeking bold challenges, enhancing the brand's competitive edge in the market.
- Brand Image Building: This event not only highlights Lily's courage and creativity but also reflects Rimmel London's 190-year heritage, emphasizing the brand's mission to empower self-expression in beauty, further solidifying its market position.
- Global Marketing Campaign: Lily Smith will feature as the face of the 2026 global marketing campaign, leveraging social media and digital partnerships to boost awareness of Rimmel's new product and attract younger consumers.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy COTY?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on COTY
Wall Street analysts forecast COTY stock price to rise
12 Analyst Rating
1 Buy
9 Hold
2 Sell
Hold
Current: 2.040
Low
2.50
Averages
4.30
High
10.00
Current: 2.040
Low
2.50
Averages
4.30
High
10.00
About COTY
Coty Inc. is a beauty company with a portfolio of brands across fragrance, color cosmetics, and skin and body care. The Company has a diverse portfolio of brands, which includes both owned and licensed. Its brand portfolio is classified into two segments: Consumer beauty and Prestige. The consumer beauty brands include Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Mexx, LeGer by Lena Gercke, Monange, Nautica, Paixao, Rimmel, Risque, Sally Hansen, and Vera Wang. Its prestige brands include Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Kylie Cosmetics by Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, and Tiffany & Co. Its mass beauty brands are primarily sold through hypermarkets, supermarkets, drug stores and pharmacies, mid-tier department stores, traditional food and drug retailers, and dedicated e-commerce retailers. It markets, sells and distributes its products in over 120 countries and territories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Coty Faces Securities Class Action Lawsuit Amid Operational Issues
- Lawsuit Background: Coty Inc. is facing a securities class action lawsuit for the period between November 5, 2025, and February 4, 2026, with investors alleging that the company failed to disclose underperformance in its Consumer Beauty segment, leading to an over 8% drop in stock price on February 5, 2026.
- CEO Departure Impact: The abrupt departure of CEO Nabi on December 12, 2025, without explanation, heightened investor concerns about the company's future, resulting in a significant decline in stock price and reflecting instability in management.
- Deteriorating Financial Performance: In its Q2 2026 earnings report, Coty revealed that operating income for the Consumer Beauty segment plummeted over 70% year-over-year, while Prestige fragrance income fell over 18%, indicating increased pressure in market competition.
- Legal Investigation Initiated: Hagens Berman is investigating whether Coty intentionally misled investors and is examining the circumstances surrounding Nabi's departure; if misconduct is confirmed, it could have significant implications for the company's future legal and financial standing.
See More
Coty Faces Class Action Lawsuit Amid Disappointing Earnings and Stock Plunge
- Class Action Filed: Pomerantz LLP has initiated a class action lawsuit against Coty, alleging securities fraud by the company and certain executives, with investors advised to apply as Lead Plaintiff by May 22, 2026, indicating heightened legal risks for Coty.
- Disappointing Earnings Report: Coty's financial results announced on February 4 and 5, 2026, revealed worsening performance in the Consumer Beauty segment, leading to the withdrawal of its fiscal year 2026 EBITDA guidance, reflecting macroeconomic pressures and a lack of operational discipline.
- Significant Stock Decline: Following the earnings report, Coty's stock price fell by $0.77, or 22.45%, over two trading sessions, closing at $2.66 per share, indicating market pessimism regarding the company's future outlook.
- Executive Transition Impact: The recent change in Coty's CEO, coupled with disappointing results, may undermine investor confidence in the company's governance and strategic direction, exacerbating market unease about its performance.
See More
Faruqi & Faruqi Investigates Coty Securities Litigation
- Legal Investigation: Faruq & Faruqi LLP is investigating potential securities litigation against Coty Inc. due to disappointing financial results announced on February 4, 2026, which revealed underperformance in the consumer beauty market, leading to investor losses.
- Stock Price Plunge: Coty's stock price fell from $3.43 per share at market close on February 4, 2026, to $2.66 per share by February 6, representing a decline of approximately 22%, reflecting market disappointment over the company's financial health.
- Management Changes: Alongside the poor earnings report, Coty announced a transition in its Chief Executive Officer, exacerbating concerns about the company's future, particularly in light of declining profitability.
- Investor Rights Reminder: Faruqi & Faruqi reminds investors that May 22, 2026, is the deadline to apply for lead plaintiff status in the class action lawsuit, encouraging affected investors to contact the firm to discuss their legal rights.
See More
Coty Faces Class Action Lawsuit Over Securities Violations
- Class Action Filed: Bronstein, Gewirtz & Grossman, LLC has initiated a class action lawsuit against Coty Inc., seeking damages for investors who purchased Coty securities between November 5, 2025, and February 4, 2026, highlighting significant investor concerns regarding financial transparency.
- Allegations of Misrepresentation: The complaint alleges that Coty's executives made materially false and misleading statements about the company's growth and profitability, failing to disclose the slowdown in its Consumer Beauty segment and the pressure on margins due to increased marketing expenditures, potentially leading to investor losses.
- Market Reaction Anticipated: With the deceleration in Coty's Prestige fragrance segment, investor confidence in the company's future may wane, likely resulting in a stock price decline that reflects market apprehension about the company's financial health.
- Investor Rights Protection: Investors have until May 22, 2026, to request lead plaintiff status, indicating that the legal team will provide risk-free legal support for investors, emphasizing the importance of protecting investor rights.
See More
Coty Accused of Misleading Investors, Stock Plummets 22%
- Class Action Filed: Robbins LLP has reminded investors of a class action lawsuit on behalf of those who purchased Coty Inc. (NYSE: COTY) stock between November 5, 2025, and February 4, 2026, highlighting significant investor concerns regarding the company's financial performance.
- Disappointing Financial Results: Coty announced on February 4 and 5, 2026, that its Consumer Beauty segment underperformed, leading to the withdrawal of its fiscal year 2026 EBITDA guidance and a downward revision of its near-term outlook, indicating a lack of confidence in its growth prospects.
- Stock Price Decline: Following the release of disappointing earnings, Coty's stock price plummeted from $3.43 per share on February 4, 2026, to $2.66 per share, a decline of approximately 22%, reflecting market pessimism about the company's future performance.
- Management Changes Impact: Coty also noted the recent transition of its CEO in conjunction with the poor results, suggesting operational discipline issues that further exacerbated investor concerns regarding its long-term strategy.
See More
Coty Faces Securities Class Action Lawsuit Amid Operational Issues
- Lawsuit Background: Coty Inc. is facing a securities class action lawsuit due to serious operational issues disclosed in its Q2 2026 earnings report and the abrupt departure of CEO Nabi, with the class period from November 5, 2025, to February 4, 2026, which is expected to significantly impact the company's reputation and stock price.
- Stock Price Volatility: Following the earnings report on February 5, 2026, Coty's stock price dropped over 8% that day, reflecting investor concerns about the company's future profitability, particularly after the Consumer Beauty segment's operating income plummeted over 70% year-over-year.
- Market Reaction: Hagens Berman is investigating whether Coty intentionally misled investors, especially after Nabi's departure, leading to a significant decline in market confidence and potentially prompting more investors to seek legal recourse.
- Financial Guidance Adjustment: Coty withdrew its FY 2026 EBITDA and free cash flow guidance, with management expecting mid-single-digit revenue declines in Q3, indicating increased market pressures that could affect its long-term strategy and investor confidence.
See More
Coty Faces Securities Class Action Lawsuit Amid Operational Issues
- Lawsuit Background: Coty Inc. is facing a securities class action lawsuit for the period between November 5, 2025, and February 4, 2026, with investors alleging that the company failed to disclose underperformance in its Consumer Beauty segment, leading to an over 8% drop in stock price on February 5, 2026.
- CEO Departure Impact: The abrupt departure of CEO Nabi on December 12, 2025, without explanation, heightened investor concerns about the company's future, resulting in a significant decline in stock price and reflecting instability in management.
- Deteriorating Financial Performance: In its Q2 2026 earnings report, Coty revealed that operating income for the Consumer Beauty segment plummeted over 70% year-over-year, while Prestige fragrance income fell over 18%, indicating increased pressure in market competition.
- Legal Investigation Initiated: Hagens Berman is investigating whether Coty intentionally misled investors and is examining the circumstances surrounding Nabi's departure; if misconduct is confirmed, it could have significant implications for the company's future legal and financial standing.
See More
Coty Faces Class Action Lawsuit Amid Disappointing Earnings and Stock Plunge
- Class Action Filed: Pomerantz LLP has initiated a class action lawsuit against Coty, alleging securities fraud by the company and certain executives, with investors advised to apply as Lead Plaintiff by May 22, 2026, indicating heightened legal risks for Coty.
- Disappointing Earnings Report: Coty's financial results announced on February 4 and 5, 2026, revealed worsening performance in the Consumer Beauty segment, leading to the withdrawal of its fiscal year 2026 EBITDA guidance, reflecting macroeconomic pressures and a lack of operational discipline.
- Significant Stock Decline: Following the earnings report, Coty's stock price fell by $0.77, or 22.45%, over two trading sessions, closing at $2.66 per share, indicating market pessimism regarding the company's future outlook.
- Executive Transition Impact: The recent change in Coty's CEO, coupled with disappointing results, may undermine investor confidence in the company's governance and strategic direction, exacerbating market unease about its performance.
See More
Faruqi & Faruqi Investigates Coty Securities Litigation
- Legal Investigation: Faruq & Faruqi LLP is investigating potential securities litigation against Coty Inc. due to disappointing financial results announced on February 4, 2026, which revealed underperformance in the consumer beauty market, leading to investor losses.
- Stock Price Plunge: Coty's stock price fell from $3.43 per share at market close on February 4, 2026, to $2.66 per share by February 6, representing a decline of approximately 22%, reflecting market disappointment over the company's financial health.
- Management Changes: Alongside the poor earnings report, Coty announced a transition in its Chief Executive Officer, exacerbating concerns about the company's future, particularly in light of declining profitability.
- Investor Rights Reminder: Faruqi & Faruqi reminds investors that May 22, 2026, is the deadline to apply for lead plaintiff status in the class action lawsuit, encouraging affected investors to contact the firm to discuss their legal rights.
See More
Coty Faces Class Action Lawsuit Over Securities Violations
- Class Action Filed: Bronstein, Gewirtz & Grossman, LLC has initiated a class action lawsuit against Coty Inc., seeking damages for investors who purchased Coty securities between November 5, 2025, and February 4, 2026, highlighting significant investor concerns regarding financial transparency.
- Allegations of Misrepresentation: The complaint alleges that Coty's executives made materially false and misleading statements about the company's growth and profitability, failing to disclose the slowdown in its Consumer Beauty segment and the pressure on margins due to increased marketing expenditures, potentially leading to investor losses.
- Market Reaction Anticipated: With the deceleration in Coty's Prestige fragrance segment, investor confidence in the company's future may wane, likely resulting in a stock price decline that reflects market apprehension about the company's financial health.
- Investor Rights Protection: Investors have until May 22, 2026, to request lead plaintiff status, indicating that the legal team will provide risk-free legal support for investors, emphasizing the importance of protecting investor rights.
See More
Coty Accused of Misleading Investors, Stock Plummets 22%
- Class Action Filed: Robbins LLP has reminded investors of a class action lawsuit on behalf of those who purchased Coty Inc. (NYSE: COTY) stock between November 5, 2025, and February 4, 2026, highlighting significant investor concerns regarding the company's financial performance.
- Disappointing Financial Results: Coty announced on February 4 and 5, 2026, that its Consumer Beauty segment underperformed, leading to the withdrawal of its fiscal year 2026 EBITDA guidance and a downward revision of its near-term outlook, indicating a lack of confidence in its growth prospects.
- Stock Price Decline: Following the release of disappointing earnings, Coty's stock price plummeted from $3.43 per share on February 4, 2026, to $2.66 per share, a decline of approximately 22%, reflecting market pessimism about the company's future performance.
- Management Changes Impact: Coty also noted the recent transition of its CEO in conjunction with the poor results, suggesting operational discipline issues that further exacerbated investor concerns regarding its long-term strategy.
See More
Coty Faces Securities Class Action Lawsuit Amid Operational Issues
- Lawsuit Background: Coty Inc. is facing a securities class action lawsuit due to serious operational issues disclosed in its Q2 2026 earnings report and the abrupt departure of CEO Nabi, with the class period from November 5, 2025, to February 4, 2026, which is expected to significantly impact the company's reputation and stock price.
- Stock Price Volatility: Following the earnings report on February 5, 2026, Coty's stock price dropped over 8% that day, reflecting investor concerns about the company's future profitability, particularly after the Consumer Beauty segment's operating income plummeted over 70% year-over-year.
- Market Reaction: Hagens Berman is investigating whether Coty intentionally misled investors, especially after Nabi's departure, leading to a significant decline in market confidence and potentially prompting more investors to seek legal recourse.
- Financial Guidance Adjustment: Coty withdrew its FY 2026 EBITDA and free cash flow guidance, with management expecting mid-single-digit revenue declines in Q3, indicating increased market pressures that could affect its long-term strategy and investor confidence.
See More
