Rimmel London Partners with Red Bull to Launch Mega Lift Mascara with 52-Story Stunt
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
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Source: Newsfilter
- High-Altitude Performance: Rimmel London collaborates with Red Bull for the first time, featuring five-time All-American gymnast Lily Smith performing a 90-second balance beam routine 52 stories high, showcasing the brand's support for extreme challenges and innovation.
- Mascara Innovation: The newly launched Thrill Seeker Mega Lift Mascara delivers up to six times more visible lash volume, utilizing advanced formula technology to meet the demands of consumers seeking bold challenges, enhancing the brand's competitive edge in the market.
- Brand Image Building: This event not only highlights Lily's courage and creativity but also reflects Rimmel London's 190-year heritage, emphasizing the brand's mission to empower self-expression in beauty, further solidifying its market position.
- Global Marketing Campaign: Lily Smith will feature as the face of the 2026 global marketing campaign, leveraging social media and digital partnerships to boost awareness of Rimmel's new product and attract younger consumers.
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Analyst Views on COTY
Wall Street analysts forecast COTY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COTY is 4.61 USD with a low forecast of 3.00 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
1 Buy
10 Hold
2 Sell
Hold
Current: 3.130
Low
3.00
Averages
4.61
High
10.00
Current: 3.130
Low
3.00
Averages
4.61
High
10.00
About COTY
Coty Inc. is a beauty company with a portfolio of brands across fragrance, color cosmetics, and skin and body care. The Company has a diverse portfolio of brands, which includes both owned and licensed. Its brand portfolio is classified into two segments: Consumer beauty and Prestige. The consumer beauty brands include Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Mexx, LeGer by Lena Gercke, Monange, Nautica, Paixao, Rimmel, Risque, Sally Hansen, and Vera Wang. Its prestige brands include Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Kylie Cosmetics by Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, and Tiffany & Co. Its mass beauty brands are primarily sold through hypermarkets, supermarkets, drug stores and pharmacies, mid-tier department stores, traditional food and drug retailers, and dedicated e-commerce retailers. It markets, sells and distributes its products in over 120 countries and territories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Rimmel London Partners with Red Bull for 52-Story Performance Launching Thrill Seeker Mascara
- High-Altitude Performance: Rimmel London collaborates with Red Bull to feature five-time All-American gymnast Lily Smith performing a 90-second balance beam routine 52 stories high, showcasing the brand's innovative spirit and commitment to extreme challenges.
- Mascara Innovation: The newly launched Thrill Seeker Mega Lift mascara utilizes advanced formula technology to deliver up to six times more visible lash volume compared to bare lashes, targeting consumers who embrace bold styles.
- Brand Image Building: This partnership not only highlights Lily's courage and creativity but also reflects Rimmel's 190-year heritage, emphasizing the brand's focus on self-expression and innovation in the beauty industry.
- Global Marketing Campaign: Lily will feature in the global marketing campaign starting January 2026, leveraging social media and digital partnerships to further enhance Rimmel's market presence.
Continue Reading