Retail Investors Drive Meme Stock Market Transformation in 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Should l Buy AMC?
Source: Benzinga
- Increased Retail Power: In 2025, retail investors accounted for 20-25% of U.S. equity market volume, peaking at 35% at times, indicating a significant rise in their influence, compelling institutional investors to reassess their strategies.
- Shift in Meme Stocks: The focus of meme stocks has transitioned from traditional high short-interest stocks to more speculative areas like nuclear energy, clean energy, and cryptocurrencies, yet stocks like OpenDoor and Krispy Kreme continue to attract retail interest, highlighting market volatility.
- Heightened Market Volatility: Over the past year, OpenDoor's stock surged by 330.43%, while Krispy Kreme fell by 54.33%, illustrating the extreme volatility of meme stocks and the need for investors to navigate these risks cautiously.
- Expert Warnings: Experts like Jim Cramer and Ray Dalio caution against blindly chasing meme stocks, emphasizing that neglecting fundamentals and valuations can lead to significant investment mistakes, urging investors to remain rational in their pursuit of short-term gains.
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Analyst Views on AMC
Wall Street analysts forecast AMC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMC is 2.15 USD with a low forecast of 1.30 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
3 Hold
1 Sell
Hold
Current: 1.390
Low
1.30
Averages
2.15
High
3.00
Current: 1.390
Low
1.30
Averages
2.15
High
3.00
About AMC
AMC Entertainment Holdings, Inc. is a movie exhibition company. The Company is principally involved in the theatrical exhibition business and owns, operates or has interests in theatres primarily located in the United States and Europe. The Company operates through two segments: U.S. markets and International markets. In the U.S. markets segment, it owns, leases or operates theatres in 41 states and the District of Columbia. The International markets segment has operations in or partial interest in theatres in the United Kingdom, Germany, Spain, Italy, Ireland, Portugal, Sweden, Finland, Norway, and Denmark. Its brands include AMC, AMC CLASSIC and others. It also offers food and beverage alternatives beyond traditional concession items, including collectible concession vessels, made-to-order meals, customized coffee, healthy snacks, beer, wine, premium cocktails, and dine-in theatre options. It operates approximately 870 theatres and 9,700 screens across the globe.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Box Office Surprise: The Melania Trump documentary grossed approximately $7 million in its opening weekend across North America, significantly surpassing Boxoffice Pro's forecast of $1 million to $2 million, indicating strong viewer interest in the subject matter.
- Release Scale and Audience Response: Released in 1,778 theaters and 27 international markets, the film received poor critical reviews but garnered overwhelmingly positive audience feedback, suggesting its appeal among specific demographics despite critical reception.
- High Investment and Market Challenges: Amazon MGM Studios acquired distribution rights for about $40 million and committed tens of millions more to marketing; however, despite a strong debut, the film faces challenges in the streaming era where many viewers prefer to wait for home releases, potentially impacting future box office performance.
- Director Background and Industry Context: Directed by Brett Ratner, who has faced misconduct allegations, this marks his first major release since 2017; despite the politically charged environment and low presidential approval ratings, the film has managed to attract audience attention.
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- Rise of Retail Investors: Five years ago, the meme stock craze initiated by retail investors, particularly through the short squeeze of GameStop, became a pivotal event in modern market history, reshaping trading dynamics.
- Tesla's Market Position: In 2023, Tesla surpassed the SPDR S&P 500 ETF to become the most purchased stock by retail investors, reflecting its skyrocketing popularity among small-scale investors, having not even made the top 20 four years prior.
- Performance Comparison: Tesla's shares more than doubled in 2023, while the Nasdaq Composite only gained 43%, highlighting Tesla's robust recovery and the intense market focus on its performance.
- Influence of Retail Investors: Blackrock estimates that retail investors now account for nearly 20% of average daily flows, a significant increase from low single-digit percentages before the pandemic, underscoring their growing impact on the market.
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- Revenue Forecast Decline: AMC is projected to report Q4 revenue of approximately $1.28 billion, falling short of the consensus estimate of $1.29 billion and down from $1.31 billion a year earlier, indicating a sluggish recovery in the cinema industry.
- Narrowing Net Loss: While the expected Q4 net loss is anticipated to narrow to about $127.4 million from $135.6 million in the prior year, the full-year net loss is projected to widen to approximately $632.4 million, reflecting ongoing financial pressures on the company.
- Decline in Adjusted EBITDA: AMC's adjusted EBITDA is forecasted at around $134.1 million, down from $164.8 million last year, highlighting persistent challenges in profitability, although full-year EBITDA is expected to improve to roughly $387.5 million.
- Debt Restructuring Agreement: AMC has reached an agreement with creditors to amend certain debt terms, facilitating easier refinancing, and will pay an $18.9 million consent premium to enhance capital structure flexibility, thereby improving liquidity and reducing capital costs.
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- Rise of Young Investors: GameStop's stock surged over 1,600% in January 2021, drawing a significant number of young investors into the market for the first time, highlighting the profound impact of zero-commission trading and social media on investment behavior.
- Increased Market Participation: Research indicates that approximately 4.5% of GameStop traders opened brokerage accounts after January 13, 2021, demonstrating that this phenomenon attracted a considerable number of new investors, particularly those under 30.
- Changing Investment Psychology: Young investors now expect an average return of 36%, significantly higher than the historical 10% for stocks, reflecting their response to economic pressures and a desire for substantial gains.
- Risk and Reward Dynamics: While GameStop generated significant investment interest, many latecomers faced losses averaging around 13%, illustrating the potential risks young investors encounter when pursuing high-risk investments.
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- Debt Restructuring Agreement: AMC has reached an agreement with lenders of Muvico, LLC to provide additional debt refinancing flexibility, which is expected to extend debt maturities and reduce related interest expenses, thereby enhancing the company's capital structure and liquidity.
- Financial Preview: AMC anticipates fourth-quarter total revenue of approximately $1.29 billion, falling short of analysts' forecast of $1.38 billion, with an expected net loss of about $127.4 million, indicating ongoing challenges in revenue and profitability.
- Annual Outlook: For 2025, AMC expects total revenue of approximately $4.85 billion, an increase from $4.64 billion in 2024, but anticipates a net loss widening to $632.4 million, reflecting a slow recovery in the industry.
- Stock Performance: AMC shares are currently trading at $1.42, 9.3% below the 20-day simple moving average, indicating a bearish trend in the short term, with a 55.45% decline over the past 12 months, highlighting ongoing market pressures.
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- Streaming Wars Context: Investors have largely overlooked Amazon.com in the competitive landscape of streaming services.
- New Documentary Impact: The release of Amazon's documentary about Melania Trump is not expected to significantly alter this perception.
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