<Research>Jefferies Slashes TPs for YUE YUEN IND/ POU SHENG INT'L; 2Q Results Miss Mkt Forecast
YUE YUEN IND and POU SHENG INT'L Performance: Both companies' 2Q25 results met broker expectations but fell over 10% short of market forecasts due to pressure on OEM profit margins, attributed to uneven order distribution and rising labor costs.
Target Price Adjustments: Jefferies has lowered its target prices for YUE YUEN IND from HKD8 to HKD7.4 and for POU SHENG INT'L from HKD1 to HKD0.84, maintaining an Underperform rating for YUE YUEN and a Buy rating for POU SHENG.
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CICC Coverage Initiation: CICC has initiated coverage on YUE YUEN IND (00551.HK) with an Outperform rating and a target price of HKD 19.46.
Business Potential: The report highlights the significant potential of YUE YUEN IND's sports shoe business and its concentrated market structure, emphasizing its position as a leading manufacturer in the sector.

CICC Coverage Initiation: CICC has initiated coverage on YUE YUEN IND (00551.HK) with an "Outperform" rating and a target price of $19.46, reflecting a 10.5x PE ratio for 2026.
Market Position: YUE YUEN IND is the world's largest sports shoe manufacturer, with an estimated shipment share exceeding 10%, and its subsidiary Pou Sheng International is a leading retailer in Greater China.
Global Market Insights: The global sports shoe market was valued at $167.7 billion in 2024, with expected mid-single-digit growth over the next five years, and the top 10 brands are projected to hold a 57% market share by 2025.
Short Selling Activity: The company has reported short selling of $6.34 million, with a short selling ratio of 22.208%.

Stock Performance: YUE YUEN IND (00551.HK) experienced a decline of 1.792%, with a short selling amount of $95.37 million and a ratio of 41.564%.
Revenue Decline: The company reported a net consolidated operating revenue of approximately USD 660 million for November 2025, reflecting a 3.1% year-over-year decrease.
Year-to-Date Revenue: For the first eleven months of 2025, the net consolidated accumulative operating revenue was around USD 7.382 billion, which is a 1.6% decrease compared to the previous year.
Market Data Note: The stock quote for HK stocks is delayed by at least 15 minutes, and the short selling data is as of December 10, 2025.

China's Consumption Sector Outlook: CLSA forecasts that China's consumption sector will focus on niche market development, with high-end consumption benefiting from easing monetary policy and improved stock market conditions.
Target Price Adjustments: CLSA has raised the target price for YUE YUEN IND from $16 to $18 and set a target of $13 for CHOW TAI FOOK, emphasizing the importance of upcoming peak season sales.
Art Toy Sector Analysis: The target price for POP MART has been cut to $303, with expectations that future growth may hinge on intellectual property development beyond current offerings.
Investment Recommendations: CLSA suggests investors monitor the earnings potential of companies like LI NING, ETERNAL BEAUTY, and CTG DUTY-FREE, highlighting their recent performance and short selling ratios.
Stock Performance Overview: Several companies, including Samsonite and Anta Sports, showed mixed stock performance with varying short selling ratios, indicating market sentiment and trading activity.
Recommendations and Target Prices: Analysts have given "Outperform" ratings to multiple companies, including Pop Mart and Shenzhou International, with target price adjustments reflecting expected performance changes.
Short Selling Insights: Notable short selling activity was observed in companies like Pop Mart and Li Ning, with ratios indicating significant market speculation against these stocks.
Related News Highlights: Chow Tai Fook reported a slight increase in interim net profit and raised its full-year profit margin guidance, reflecting positive management outlook amidst market fluctuations.

UBS Research Report: UBS issued a report on YUE YUEN IND, noting a slight decline in stock price and significant short selling activity.
OEM Margin Improvement: The report highlighted an improvement in OEM margins in Q3 due to reduced overtime and better worker efficiency, alongside a stable US tariff policy.
Sales Volume Expectations: UBS anticipates a decrease in YUE YUEN IND's Q4 sales volume year-over-year, although the average selling price (ASP) is expected to rise.
Future Outlook: Looking towards 2026, UBS predicts potential benefits from brand recoveries and strong holiday sales, leading to an increase in the target price from HK$18 to HK$18.4 with a Buy rating.






