Rebel Bourbon Revives Root Beer Whiskey at $19.99, Nationwide Release
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Should l Buy MGPI?
Source: Newsfilter
- Product Comeback: Rebel Bourbon announces the return of the popular Rebel Root Beer Whiskey, which combines its traditional wheated recipe with bold root beer flavors, expected to attract loyal consumers and enhance brand visibility.
- Pricing Strategy: Rebel Root Beer Whiskey is launched at a suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, aiming to attract a broader consumer base through competitive pricing and strengthen market presence.
- Marketing Activation: The product's distinctive label and “Shoot the Root” branding will engage consumers through merchandise giveaways and shot machines, likely increasing brand interaction and customer loyalty.
- Industry Recognition: Other Rebel Bourbon products have received multiple industry awards in 2025, including “Single Barrel American Whiskey of the Year,” which will further enhance consumer trust and anticipation for the new product.
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Analyst Views on MGPI
Wall Street analysts forecast MGPI stock price to rise
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 25.560
Low
24.00
Averages
34.75
High
45.00
Current: 25.560
Low
24.00
Averages
34.75
High
45.00
About MGPI
MGP Ingredients, Inc. is a producer of branded and distilled spirits, as well as food ingredient solutions. Its offerings include bourbon and rye whiskeys, gins, and vodkas. It operates through three segments: Distilling Solutions, Branded Spirits, and Ingredient Solutions. Its Distilling Solutions Segment processes corn and other grains (including rye, barley, wheat, barley malt, and milo) into food-grade alcohol and distillery co-products, such as distillers feed, which are produced at its distilleries in Lawrenceburg, Indiana, and Bardstown, Kentucky. Branded Spirits segment consists of a portfolio of brands, which it produces through its distilleries and bottling facilities and sells to distributors or to state governments that directly control the sale of alcohol. Its Ingredient Solutions segment consists of specialty wheat starches, specialty wheat proteins, commodity wheat starches, and commodity wheat protein products which are sold to customers pursuant to purchase orders.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Rebel Bourbon Launches Limited Edition Whiskey Selected by Kyle Busch
- Limited Edition Release: Rebel Bourbon's new limited edition whiskey features barrels hand-selected by NASCAR two-time champion Kyle Busch, highlighting the brand's deep connection with racing culture and is expected to attract more racing fans and whiskey enthusiasts alike.
- Unique Distillation Process: Crafted using a traditional wheated recipe dating back to 1849 and aged for four years with an alcohol content of 54% (108 proof), this whiskey ensures a robust flavor and velvety smooth finish, enhancing the brand's competitive edge in the market.
- Marketing Initiatives: Rebel Bourbon plans to host bottle signing events with Kyle Busch and Master Distiller John Rempe in key racing markets throughout the 2026 NASCAR season, aiming to strengthen brand loyalty and market awareness through fan engagement.
- Brand Image Development: Each bottle features a label with unique barrel details including the number and fill date, emphasizing personalization and uniqueness, which further solidifies Rebel Bourbon's positioning as a premium whiskey brand.
See More
Rebel Bourbon Launches Limited Edition Whiskey Selected by Kyle Busch
- Limited Edition Release: Rebel Bourbon has launched the Rebel Kentucky Straight Bourbon Whiskey Single Barrel selected by Kyle Busch, marking a deepening collaboration with Richard Childress Racing, which is expected to attract more attention from racing and bourbon enthusiasts.
- Unique Distillation Process: This whiskey is crafted using a traditional wheated recipe dating back to 1849 and aged for four years to ensure robust flavor and a velvety smooth finish, which is anticipated to enhance the brand's competitiveness in the premium market.
- Marketing Initiatives: Rebel Bourbon plans to host bottle signing events with Kyle Busch and Master Distiller John Rempe in key race markets throughout the 2026 NASCAR season, aiming to strengthen consumer engagement and enhance brand loyalty.
- Pricing Strategy: The suggested retail price of $39.99 per 750mL bottle for the Rebel Kyle Busch 108 Single Barrel is positioned competitively to expand its national market reach and attract more consumers to try this limited edition product.
See More
MGP Ingredients to Report Q4 and Full Year 2025 Results
- Earnings Release Schedule: MGP Ingredients will report its Q4 and full-year 2025 results on February 25, 2025, at 10 a.m. ET, with expectations to release financials before market open, reflecting the company's commitment to transparency and investor communication.
- Management Conference Call: The management team, including President and CEO Julie Francis and CFO Brandon Gall, will hold a conference call to discuss the results, indicating the company's desire to enhance investor confidence through direct communication.
- Investor Access Options: Investors can join the call by dialing 844-308-6398 (domestic) or 412-717-9605 (international), and a replay will be available post-call, ensuring all investors can access key information.
- Company Background: Founded in 1941, MGP Ingredients focuses on the alcoholic beverage and specialty ingredient sectors, boasting a portfolio of renowned brands, which underscores its market leadership and ongoing innovation capabilities.
See More
MGP Ingredients Schedules Q4 and Full Year Earnings Release
- Earnings Release Schedule: MGP Ingredients will report its fourth quarter and full year financial results for the year ended December 31, 2025, on February 25 at 10 a.m. ET, indicating the company's commitment to transparency and timely communication with stakeholders.
- Management Conference Call: The management team, including President and CEO Julie Francis and CFO Brandon Gall, will hold a conference call to discuss the financial results, enhancing investor engagement and trust in the company's leadership.
- Investor Access Channels: Investors can access the live webcast through the company's Investor Relations website or dial in via domestic and international numbers, ensuring broad dissemination and accessibility of information.
- Company Background Overview: Since 1941, MGP Ingredients has focused on the alcoholic beverage and specialty ingredient sectors, boasting a portfolio of renowned brands and multiple distilleries, showcasing its leadership and innovation in the industry.
See More
Rebel Bourbon Reintroduces Root Beer Whiskey at $19.99, Infused with Natural Flavors
- Product Comeback: Rebel Bourbon announces the return of Rebel Root Beer Whiskey, featuring a classic wheated recipe infused with bold root beer flavors, priced at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, expected to attract a wide consumer base.
- Flavor Profile: The whiskey combines classic root beer flavors of sassafras, vanilla, and licorice with aged bourbon notes of caramel and honey, aiming to provide a unique drinking experience that enhances the brand's market competitiveness.
- Marketing Promotion: The distinctive label design and 'Shoot the Root' branding will be promoted through merchandise giveaways and chilled pour machines, aiming to boost consumer engagement and brand awareness.
- Brand History: Rebel Bourbon has been known for its wheated recipe since 1849 and has recently won multiple industry awards, including the 2025 Single Barrel American Whiskey of the Year, highlighting its position in the premium spirits market.
See More
Rebel Bourbon Revives Root Beer Whiskey at $19.99, Nationwide Release
- Product Comeback: Rebel Bourbon announces the return of the popular Rebel Root Beer Whiskey, which combines its traditional wheated recipe with bold root beer flavors, expected to attract loyal consumers and enhance brand visibility.
- Pricing Strategy: Rebel Root Beer Whiskey is launched at a suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, aiming to attract a broader consumer base through competitive pricing and strengthen market presence.
- Marketing Activation: The product's distinctive label and “Shoot the Root” branding will engage consumers through merchandise giveaways and shot machines, likely increasing brand interaction and customer loyalty.
- Industry Recognition: Other Rebel Bourbon products have received multiple industry awards in 2025, including “Single Barrel American Whiskey of the Year,” which will further enhance consumer trust and anticipation for the new product.
See More
Rebel Bourbon Launches Limited Edition Whiskey Selected by Kyle Busch
- Limited Edition Release: Rebel Bourbon's new limited edition whiskey features barrels hand-selected by NASCAR two-time champion Kyle Busch, highlighting the brand's deep connection with racing culture and is expected to attract more racing fans and whiskey enthusiasts alike.
- Unique Distillation Process: Crafted using a traditional wheated recipe dating back to 1849 and aged for four years with an alcohol content of 54% (108 proof), this whiskey ensures a robust flavor and velvety smooth finish, enhancing the brand's competitive edge in the market.
- Marketing Initiatives: Rebel Bourbon plans to host bottle signing events with Kyle Busch and Master Distiller John Rempe in key racing markets throughout the 2026 NASCAR season, aiming to strengthen brand loyalty and market awareness through fan engagement.
- Brand Image Development: Each bottle features a label with unique barrel details including the number and fill date, emphasizing personalization and uniqueness, which further solidifies Rebel Bourbon's positioning as a premium whiskey brand.
See More
Rebel Bourbon Launches Limited Edition Whiskey Selected by Kyle Busch
- Limited Edition Release: Rebel Bourbon has launched the Rebel Kentucky Straight Bourbon Whiskey Single Barrel selected by Kyle Busch, marking a deepening collaboration with Richard Childress Racing, which is expected to attract more attention from racing and bourbon enthusiasts.
- Unique Distillation Process: This whiskey is crafted using a traditional wheated recipe dating back to 1849 and aged for four years to ensure robust flavor and a velvety smooth finish, which is anticipated to enhance the brand's competitiveness in the premium market.
- Marketing Initiatives: Rebel Bourbon plans to host bottle signing events with Kyle Busch and Master Distiller John Rempe in key race markets throughout the 2026 NASCAR season, aiming to strengthen consumer engagement and enhance brand loyalty.
- Pricing Strategy: The suggested retail price of $39.99 per 750mL bottle for the Rebel Kyle Busch 108 Single Barrel is positioned competitively to expand its national market reach and attract more consumers to try this limited edition product.
See More
MGP Ingredients to Report Q4 and Full Year 2025 Results
- Earnings Release Schedule: MGP Ingredients will report its Q4 and full-year 2025 results on February 25, 2025, at 10 a.m. ET, with expectations to release financials before market open, reflecting the company's commitment to transparency and investor communication.
- Management Conference Call: The management team, including President and CEO Julie Francis and CFO Brandon Gall, will hold a conference call to discuss the results, indicating the company's desire to enhance investor confidence through direct communication.
- Investor Access Options: Investors can join the call by dialing 844-308-6398 (domestic) or 412-717-9605 (international), and a replay will be available post-call, ensuring all investors can access key information.
- Company Background: Founded in 1941, MGP Ingredients focuses on the alcoholic beverage and specialty ingredient sectors, boasting a portfolio of renowned brands, which underscores its market leadership and ongoing innovation capabilities.
See More
MGP Ingredients Schedules Q4 and Full Year Earnings Release
- Earnings Release Schedule: MGP Ingredients will report its fourth quarter and full year financial results for the year ended December 31, 2025, on February 25 at 10 a.m. ET, indicating the company's commitment to transparency and timely communication with stakeholders.
- Management Conference Call: The management team, including President and CEO Julie Francis and CFO Brandon Gall, will hold a conference call to discuss the financial results, enhancing investor engagement and trust in the company's leadership.
- Investor Access Channels: Investors can access the live webcast through the company's Investor Relations website or dial in via domestic and international numbers, ensuring broad dissemination and accessibility of information.
- Company Background Overview: Since 1941, MGP Ingredients has focused on the alcoholic beverage and specialty ingredient sectors, boasting a portfolio of renowned brands and multiple distilleries, showcasing its leadership and innovation in the industry.
See More
Rebel Bourbon Reintroduces Root Beer Whiskey at $19.99, Infused with Natural Flavors
- Product Comeback: Rebel Bourbon announces the return of Rebel Root Beer Whiskey, featuring a classic wheated recipe infused with bold root beer flavors, priced at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, expected to attract a wide consumer base.
- Flavor Profile: The whiskey combines classic root beer flavors of sassafras, vanilla, and licorice with aged bourbon notes of caramel and honey, aiming to provide a unique drinking experience that enhances the brand's market competitiveness.
- Marketing Promotion: The distinctive label design and 'Shoot the Root' branding will be promoted through merchandise giveaways and chilled pour machines, aiming to boost consumer engagement and brand awareness.
- Brand History: Rebel Bourbon has been known for its wheated recipe since 1849 and has recently won multiple industry awards, including the 2025 Single Barrel American Whiskey of the Year, highlighting its position in the premium spirits market.
See More
Rebel Bourbon Revives Root Beer Whiskey at $19.99, Nationwide Release
- Product Comeback: Rebel Bourbon announces the return of the popular Rebel Root Beer Whiskey, which combines its traditional wheated recipe with bold root beer flavors, expected to attract loyal consumers and enhance brand visibility.
- Pricing Strategy: Rebel Root Beer Whiskey is launched at a suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, aiming to attract a broader consumer base through competitive pricing and strengthen market presence.
- Marketing Activation: The product's distinctive label and “Shoot the Root” branding will engage consumers through merchandise giveaways and shot machines, likely increasing brand interaction and customer loyalty.
- Industry Recognition: Other Rebel Bourbon products have received multiple industry awards in 2025, including “Single Barrel American Whiskey of the Year,” which will further enhance consumer trust and anticipation for the new product.
See More
