Rebel Bourbon Reintroduces Root Beer Whiskey at $19.99, Infused with Natural Flavors
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Source: PRnewswire
- Product Comeback: Rebel Bourbon announces the return of Rebel Root Beer Whiskey, featuring a classic wheated recipe infused with bold root beer flavors, priced at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, expected to attract a wide consumer base.
- Flavor Profile: The whiskey combines classic root beer flavors of sassafras, vanilla, and licorice with aged bourbon notes of caramel and honey, aiming to provide a unique drinking experience that enhances the brand's market competitiveness.
- Marketing Promotion: The distinctive label design and 'Shoot the Root' branding will be promoted through merchandise giveaways and chilled pour machines, aiming to boost consumer engagement and brand awareness.
- Brand History: Rebel Bourbon has been known for its wheated recipe since 1849 and has recently won multiple industry awards, including the 2025 Single Barrel American Whiskey of the Year, highlighting its position in the premium spirits market.
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Analyst Views on MGPI
Wall Street analysts forecast MGPI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MGPI is 34.75 USD with a low forecast of 24.00 USD and a high forecast of 45.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 24.440
Low
24.00
Averages
34.75
High
45.00
Current: 24.440
Low
24.00
Averages
34.75
High
45.00
About MGPI
MGP Ingredients, Inc. is a producer of branded and distilled spirits, as well as food ingredient solutions. Its offerings include bourbon and rye whiskeys, gins, and vodkas. It operates through three segments: Distilling Solutions, Branded Spirits, and Ingredient Solutions. Its Distilling Solutions Segment processes corn and other grains (including rye, barley, wheat, barley malt, and milo) into food-grade alcohol and distillery co-products, such as distillers feed, which are produced at its distilleries in Lawrenceburg, Indiana, and Bardstown, Kentucky. Branded Spirits segment consists of a portfolio of brands, which it produces through its distilleries and bottling facilities and sells to distributors or to state governments that directly control the sale of alcohol. Its Ingredient Solutions segment consists of specialty wheat starches, specialty wheat proteins, commodity wheat starches, and commodity wheat protein products which are sold to customers pursuant to purchase orders.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Rebel Bourbon Reintroduces Root Beer Whiskey at $19.99, Infused with Natural Flavors
- Product Comeback: Rebel Bourbon announces the return of Rebel Root Beer Whiskey, featuring a classic wheated recipe infused with bold root beer flavors, priced at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, expected to attract a wide consumer base.
- Flavor Profile: The whiskey combines classic root beer flavors of sassafras, vanilla, and licorice with aged bourbon notes of caramel and honey, aiming to provide a unique drinking experience that enhances the brand's market competitiveness.
- Marketing Promotion: The distinctive label design and 'Shoot the Root' branding will be promoted through merchandise giveaways and chilled pour machines, aiming to boost consumer engagement and brand awareness.
- Brand History: Rebel Bourbon has been known for its wheated recipe since 1849 and has recently won multiple industry awards, including the 2025 Single Barrel American Whiskey of the Year, highlighting its position in the premium spirits market.
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Rebel Bourbon Revives Root Beer Whiskey at $19.99, Nationwide Release
- Product Comeback: Rebel Bourbon announces the return of the popular Rebel Root Beer Whiskey, which combines its traditional wheated recipe with bold root beer flavors, expected to attract loyal consumers and enhance brand visibility.
- Pricing Strategy: Rebel Root Beer Whiskey is launched at a suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle, aiming to attract a broader consumer base through competitive pricing and strengthen market presence.
- Marketing Activation: The product's distinctive label and “Shoot the Root” branding will engage consumers through merchandise giveaways and shot machines, likely increasing brand interaction and customer loyalty.
- Industry Recognition: Other Rebel Bourbon products have received multiple industry awards in 2025, including “Single Barrel American Whiskey of the Year,” which will further enhance consumer trust and anticipation for the new product.
Continue Reading