QVC is betting on TikTok to help revive its live shopping business
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 02 2025
0mins
Source: CNBC
QVC's New Strategy: QVC Group is launching nonstop live shopping streams on TikTok to revitalize its business and reach a broader audience, as traditional TV viewership declines and competition in online shopping increases.
Challenges and Future Outlook: Despite facing significant challenges, including a deadly fire and declining TV viewership, QVC aims to transform into a live social shopping company, targeting $1.5 billion in revenue from social media and streaming within three years.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
