Qurate Retail Officially Becomes QVC Group
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 21 2025
0mins
Source: Newsfilter
Company Rebranding: Qurate Retail, Inc. has officially changed its name to QVC Group, Inc., aligning with its strategy to expand into live social shopping and enhancing the brand equity of its largest retail brand, QVC.
Innovative Shopping Experience: QVC Group aims to redefine the shopping experience through video-driven commerce across various platforms, reaching over 200 million homes worldwide and offering products via streaming apps, social media, and traditional TV channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
