Pursuit Sells Flyover Attractions Business for Approximately $78.4 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 06 2026
0mins
On January 21, 2026, Pursuit entered into an agreement to sell its Flyover Attractions business to Brogent Technologies Inc. for approximately $78.4 million, subject to customary adjustments, representing an implied multiple of approximately 15x Flyover's 2025 Adjusted EBITDA contribution. The transaction is expected to close in May 2026, subject to regulatory approvals and customary closing conditions. This divestiture further sharpens Pursuit's strategic focus on its core portfolio of iconic sightseeing attractions and destination-anchored hospitality in the world's most compelling destinations. The proceeds will be used to reduce revolver debt and reinvest into high-return organic growth projects and strategic acquisitions aligned with Pursuit's core strategy.
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Analyst Views on PRSU
Wall Street analysts forecast PRSU stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 44.380
Low
44.00
Averages
45.67
High
48.00
Current: 44.380
Low
44.00
Averages
45.67
High
48.00
About PRSU
Pursuit Attractions and Hospitality, Inc. is an attractions and hospitality company that owns and operates a collection of experiences in destinations in the United States, Canada, Iceland, and Costa Rica. Its elevated hospitality experience includes 17 point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with national parks and renowned global travel locations. Its collections include Banff Jasper Collection, Alaska Collection, Glacier Park Collection, Flyover Attractions, Sky Lagoon and Tabacon. Its Banff Jasper Collection includes Golden Skybridge, Banff Gondola, Lake Minnewanka Cruise, and Columbia Icefield Adventure and Ice Odyssey Experience. Its Flyover Attractions include Flyover Canada, Flyover Iceland, Flyover Las Vegas, and Flyover Chicago. It draws its guests from markets, including the United States, Canada, Asia Pacific, Western Europe, and Central America.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Significant Emission Reductions: The new vehicle has the potential to reduce CO₂ emissions by 200 to 300 kilograms per day compared to traditional diesel Ice Explorers, marking a substantial advancement in the company's efforts to lower greenhouse gas emissions.
- Innovative Technology Implementation: The Electric Ice Explorer features a lightweight design that is over 50% lighter than its predecessor, equipped with bifacial solar panels and regenerative braking systems, enhancing operational efficiency and safety on glacial terrain.
- Commitment to Sustainability: Supported in part by the GreenStep EcoFund, this initiative reflects Pursuit's dedication to sustainable tourism, with plans to explore greater electrification in glacier access in the future.
See More
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- Significant Revenue Growth: Pursuit Attractions achieved a record revenue of $51.6 million in Q1 2026, reflecting a 37% increase compared to the previous year and surpassing analysts' estimates of $47.4 million, indicating strong demand for year-round experiences and effective cost management.
- Strong Performance from Tabacon: The Tabacon facility in Costa Rica generated $10 million in revenue for the quarter, with management implementing smart operational adjustments that drove growth through its thermal river attractions, further solidifying the company's market position.
- Share Repurchase Program: The company repurchased $40.4 million in shares at an average price of $35.40 during Q1, with the Board approving an additional $50 million in repurchase authorization, leaving approximately $60 million available for future buybacks, demonstrating confidence in its intrinsic value.
- Capital Expenditure Adjustments: The company anticipates investing $70 million to $80 million in growth capital expenditures during 2026, although this guidance range has been reduced from prior estimates, project completion timelines remain on track, indicating a continued commitment to future growth.
See More
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- Earnings Report: Pursuit Attractions and Hospitality reported a Q1 Non-GAAP EPS of -$0.94, aligning with market expectations, indicating stability in the company's recovery of profitability.
- Revenue Growth: The company achieved Q1 revenue of $51.64 million, reflecting a 37.3% year-over-year increase, surpassing analyst expectations by $4.23 million, demonstrating robust recovery in the tourism and hospitality sector.
- Market Reaction: Although the EPS remains negative, the significant revenue growth may enhance investor confidence in the company's future profitability, potentially leading to a positive impact on its stock price.
- Industry Outlook: With the recovery of the tourism industry, Pursuit Attractions' strong performance could provide greater market share and growth opportunities in a highly competitive landscape.
See More
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- Earnings Report Disappointment: Pursuit Attractions & Hospitality reported a Q4 Non-GAAP EPS of -$0.89, missing expectations by $0.09, indicating challenges in profitability that could undermine investor confidence.
- Significant Revenue Decline: The company’s Q4 revenue of $57.07 million represents an 84.4% year-over-year drop, failing to meet projections, which reflects the vulnerability of its business in the current economic climate and may lead to future liquidity issues.
- Stock Price Reaction: Shares fell 3.94% in after-hours trading, indicating a negative market reaction to the earnings report, which could affect the company’s future financing capabilities and market perception.
- Strategic Licensing Move: The company is making a strategic licensing move with its Flyover business, which, despite the poor financial performance, may provide new revenue growth opportunities, demonstrating management's focus on business transformation.
See More
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- Market Integration: This acquisition will enable Flyover and Brogent to achieve a higher level of vertical integration in the global immersive entertainment market, facilitating closer alignment of technology development, content production, and guest experience delivery to support scalable attraction deployment.
- Global Footprint Expansion: With over 9 million guests to date, Flyover has become a leading operator of flying theaters, and this acquisition will significantly expand Brogent's immersive entertainment portfolio, enhancing its competitive position in the market.
- Future Growth Potential: The combination of Brogent's technology platform and Flyover's creative innovation will drive a new integrated model for immersive attractions, supporting future market expansion and enhancing economic impact.
See More
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- Earnings Estimate Improvement: Pursuit Attractions' earnings per share estimates for 2025 and 2026 have increased by 1.6% and 10.3%, respectively, reflecting the company's ongoing efforts to attract customers and enhance service quality, which supports its robust growth in the tourism and hospitality sector.
- Oil and Gas Industry Outlook: Riley Exploration Permian's earnings per share estimates for 2025 and 2026 have been raised by 5.0% and 14.2%, respectively, showcasing the success of its drilling activities in Texas and New Mexico, thereby strengthening its position in the oil and gas market.
- Technological Innovation: RF Industries' fiscal 2026 earnings estimate was revised up by 22.9% in the past week, indicating strong demand in the telecom and data communications markets, further solidifying its leadership in global connectivity solutions.
See More
