Prosus-owned iFood buys stake in Brazil's CRMBonus
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 29 2025
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Source: Reuters
iFood's Investment in CRMBonus: Brazilian food delivery platform iFood has acquired a 20% stake in technology company CRMBonus, with the potential for full ownership in a deal valued at up to 10 billion reais ($1.8 billion).
CRMBonus's Focus and Future Plans: CRMBonus specializes in customer acquisition and retention solutions for retail and plans to use the new investment to enhance technology development, invest in AI, and repurchase shares from investors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
