Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year

Written by Emily J. Thompson, Senior Investment Analyst

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Source: PRnewswire

Updated: Nov 25 2025

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Source: PRnewswire

Certification Achievement: Primis has achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab for the third consecutive year, confirming its adherence to high standards in ad quality and measurement accuracy as of October 20, 2025.
Commitment to Transparency: The certification highlights Primis's dedication to providing a transparent and reliable video ad experience, benefiting publishers, advertisers, and users alike.
Industry Leadership: Primis is recognized as a leader in video discovery, helping over 200 digital publishers increase revenue by connecting users with high-quality video content, reaching more than 450 million unique users monthly.
Innovative Tools: The company also offers Sellers.guide, a free tool designed to optimize ads.txt files, promoting transparency and efficiency in the programmatic advertising ecosystem.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year

About the author

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