Primis Achieves IAB Certification for Third Consecutive Year, Enhancing Ad Transparency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 25 2025
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Source: Newsfilter
- Certification Achievement: Primis received Open Measurement SDK Integration Validation Compliance from IAB Tech Lab on October 20, 2025, marking the third consecutive year the company has met the highest standards for digital video ad transparency and quality, further solidifying its leadership in the ad tech ecosystem.
- Commitment to Transparency: This certification verifies that the Primis video player meets stringent industry requirements for ad viewability and impression measurement accuracy, ensuring that publishers, advertisers, and users benefit from a trusted and verifiable video experience, thereby enhancing ad effectiveness and client trust.
- User Reach: Primis's video ad monetization platform attracts over 450 million unique users monthly, helping more than 200 digital publishers increase revenue by facilitating the discovery of high-quality video content through personalized and engagement-driven experiences, which drives sustainable business growth for the company.
- Industry Advancement: By launching the Sellers.guide tool, Primis is committed to enhancing ad transparency and efficiency, promoting best practices in the programmatic advertising ecosystem, showcasing its innovative capabilities and positive contributions to industry development.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
