Phunware Leadership Transition and Product Strategy Update
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 14 2026
0mins
Source: Newsfilter
- Leadership Change: Dmitry Kroshka has been appointed CEO to drive the Company's 2.0 Strategy, focusing on integrating mobile, location-aware, and customer engagement capabilities into a unified AI-driven platform, thereby enhancing competitiveness in hospitality, healthcare, and large-property markets.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to accelerate the development and commercialization of Product 2.0 under Michael Cerdá's leadership, which is expected to significantly enhance product delivery efficiency and market responsiveness.
- Strong Customer Retention: The Company boasts over 95% customer retention rates in its core verticals, establishing a solid foundation for future growth and demonstrating success in customer relationship management.
- AI Solution Launch: The commercial release of the AI Concierge module is running approximately 40% above internal forecasts, which not only enhances customer satisfaction but also opens new revenue growth opportunities, further solidifying its position in the industry.
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Analyst Views on PHUN
Wall Street analysts forecast PHUN stock price to fall
1 Analyst Rating
0 Buy
1 Hold
0 Sell
Hold
Current: 2.020
Low
2.00
Averages
2.00
High
2.00
Current: 2.020
Low
2.00
Averages
2.00
High
2.00
About PHUN
Phunware, Inc. is an enterprise software company specializing in mobile app solutions with integrated intelligent capabilities. The Company provides businesses with the tools to create, implement, and manage custom mobile applications, analytics, digital advertising, and location-based services. It offers a cloud-based application framework vertical solution license for iOS and Android-based mobile applications. It focuses on addressing the patient experience for healthcare and the luxury guest experience for hospitality. Its product and service capabilities also serve the employee experience in the workplace, the shopper experience for retail, the fan experience for sports, the traveler experience for aviation, the luxury resident experience for real estate and the student experience for education. It offers integration of its software development kit licenses into applications, including analytics; content management; alerts, notifications and messaging, and location-based services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Phunware Appoints New CEO to Drive Strategic Transition
- Leadership Transition: Phunware announced the appointment of Dmitry Kroshka as CEO effective immediately, who has been a senior advisor since October 2025, expected to drive the company's 2.0 strategy.
- Strategic Focus: The new CEO will concentrate on integrating Phunware's mobile, location-aware, and customer engagement capabilities into a unified AI-enabled platform for complex physical environments, aiming to enhance the company's market competitiveness.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to assist in leading the product strategy and rollout of Product 2.0, which is expected to accelerate product development timelines.
- Enhanced Leadership: Michael Cerdá, founder of BSPG, will serve as Phunware's senior product leader, embedding additional proven AI product and engineering leadership alongside the Phunware team to expedite commercialization efforts.
See More
Phunware Leadership Transition and Product Strategy Update
- Leadership Change: Dmitry Kroshka has been appointed CEO to drive the Company's 2.0 Strategy, focusing on integrating mobile, location-aware, and customer engagement capabilities into a unified AI-driven platform, thereby enhancing competitiveness in hospitality, healthcare, and large-property markets.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to accelerate the development and commercialization of Product 2.0 under Michael Cerdá's leadership, which is expected to significantly enhance product delivery efficiency and market responsiveness.
- Strong Customer Retention: The Company boasts over 95% customer retention rates in its core verticals, establishing a solid foundation for future growth and demonstrating success in customer relationship management.
- AI Solution Launch: The commercial release of the AI Concierge module is running approximately 40% above internal forecasts, which not only enhances customer satisfaction but also opens new revenue growth opportunities, further solidifying its position in the industry.
See More
Phunware Q4 Earnings Beat Expectations
- Earnings Highlights: Phunware reported a Q4 GAAP EPS of -$0.11, beating market expectations by $0.03, indicating improvements in the company's profitability.
- Revenue Growth: The company's Q4 revenue reached $0.8 million, reflecting a 33.3% year-over-year increase and exceeding expectations by $0.2 million, showcasing strong business momentum.
- Market Reaction: The positive earnings report may lead to a favorable impact on Phunware's stock price, attracting more investor interest in its future growth potential.
- Strategic Outlook: With ongoing revenue growth, Phunware is positioned to strengthen its market presence in a competitive landscape, laying the groundwork for future expansion and innovation.
See More
Trump Media Explores Spin-Off of Truth Social
- Spin-Off Plan: Trump Media announced it is exploring a spin-off of Truth Social into a separate publicly traded company, which is expected to attract more public market attention following its merger with TAE Technologies.
- Market Reaction: Shares of Trump Media remained relatively unchanged on Friday, trading around $11, significantly lower than the over $100 highs seen in 2022, indicating market caution regarding its future prospects.
- Shareholder Benefits: According to the press release, the spin-off of Truth Social will allow current Trump Media stakeholders to receive shares in the new company, enhancing shareholder expectations for future growth.
- Strategic Positioning: Trump Media aims to counter what it perceives as an
See More
Phunware Launches Two Hospitality-Specific Products
- Product Innovation: Phunware has launched two hospitality-specific products targeting luxury brands and full-service properties, designed to enhance guest experiences and revenue through modular, native mobile apps that address the complex needs of large hotels and resorts.
- User Experience Enhancement: The redesigned website showcases Phunware's advanced location and wayfinding capabilities aimed at removing friction for guests within hotels, thereby improving customer satisfaction and enhancing brand loyalty.
- Market Potential: With guest app adoption rates exceeding 70%, Phunware's software solutions are transforming static hotel stays into high-margin digital marketplaces, which is expected to significantly boost ancillary revenue for clients.
- Strategic Direction: CEO Jeremy Krol emphasized Phunware's commitment to changing the economics of large hotels by eliminating friction in guest experiences, demonstrating the company's scalability and repeatable business model in a multi-billion-dollar market.
See More
Phunware Elects Ed Lu to Board, Enhancing Financial Leadership
- New Board Member: Phunware elected Ed Lu to its Board of Directors at the Annual Meeting on December 17, 2025, bringing over 14 years of experience in risk management and capital markets, which is expected to guide the company through strategic and financial transformations.
- CEO Re-election: Concurrently, Phunware re-elected Interim CEO Jeremy Krol to the Board, who has been steering the company's strategic direction and operational efficiency since joining in October 2025.
- Financial and Operational Expertise: Ed Lu currently serves as CFO and COO of Fandom, Inc., overseeing all financial and corporate development functions, and his extensive background is anticipated to help Phunware achieve hypergrowth during periods of technological and financial transformation.
- Strategic Value Enhancement: Board Chair Elliot Han noted that Lu's addition will create sustainable, long-term value for Phunware, particularly as his rich experience in M&A and capital markets transactions will provide crucial support for the company's future growth.
See More
Phunware Appoints New CEO to Drive Strategic Transition
- Leadership Transition: Phunware announced the appointment of Dmitry Kroshka as CEO effective immediately, who has been a senior advisor since October 2025, expected to drive the company's 2.0 strategy.
- Strategic Focus: The new CEO will concentrate on integrating Phunware's mobile, location-aware, and customer engagement capabilities into a unified AI-enabled platform for complex physical environments, aiming to enhance the company's market competitiveness.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to assist in leading the product strategy and rollout of Product 2.0, which is expected to accelerate product development timelines.
- Enhanced Leadership: Michael Cerdá, founder of BSPG, will serve as Phunware's senior product leader, embedding additional proven AI product and engineering leadership alongside the Phunware team to expedite commercialization efforts.
See More
Phunware Leadership Transition and Product Strategy Update
- Leadership Change: Dmitry Kroshka has been appointed CEO to drive the Company's 2.0 Strategy, focusing on integrating mobile, location-aware, and customer engagement capabilities into a unified AI-driven platform, thereby enhancing competitiveness in hospitality, healthcare, and large-property markets.
- Product Strategy Partnership: Phunware has engaged Build Something Product Group to accelerate the development and commercialization of Product 2.0 under Michael Cerdá's leadership, which is expected to significantly enhance product delivery efficiency and market responsiveness.
- Strong Customer Retention: The Company boasts over 95% customer retention rates in its core verticals, establishing a solid foundation for future growth and demonstrating success in customer relationship management.
- AI Solution Launch: The commercial release of the AI Concierge module is running approximately 40% above internal forecasts, which not only enhances customer satisfaction but also opens new revenue growth opportunities, further solidifying its position in the industry.
See More
Phunware Q4 Earnings Beat Expectations
- Earnings Highlights: Phunware reported a Q4 GAAP EPS of -$0.11, beating market expectations by $0.03, indicating improvements in the company's profitability.
- Revenue Growth: The company's Q4 revenue reached $0.8 million, reflecting a 33.3% year-over-year increase and exceeding expectations by $0.2 million, showcasing strong business momentum.
- Market Reaction: The positive earnings report may lead to a favorable impact on Phunware's stock price, attracting more investor interest in its future growth potential.
- Strategic Outlook: With ongoing revenue growth, Phunware is positioned to strengthen its market presence in a competitive landscape, laying the groundwork for future expansion and innovation.
See More
Trump Media Explores Spin-Off of Truth Social
- Spin-Off Plan: Trump Media announced it is exploring a spin-off of Truth Social into a separate publicly traded company, which is expected to attract more public market attention following its merger with TAE Technologies.
- Market Reaction: Shares of Trump Media remained relatively unchanged on Friday, trading around $11, significantly lower than the over $100 highs seen in 2022, indicating market caution regarding its future prospects.
- Shareholder Benefits: According to the press release, the spin-off of Truth Social will allow current Trump Media stakeholders to receive shares in the new company, enhancing shareholder expectations for future growth.
- Strategic Positioning: Trump Media aims to counter what it perceives as an
See More
Phunware Launches Two Hospitality-Specific Products
- Product Innovation: Phunware has launched two hospitality-specific products targeting luxury brands and full-service properties, designed to enhance guest experiences and revenue through modular, native mobile apps that address the complex needs of large hotels and resorts.
- User Experience Enhancement: The redesigned website showcases Phunware's advanced location and wayfinding capabilities aimed at removing friction for guests within hotels, thereby improving customer satisfaction and enhancing brand loyalty.
- Market Potential: With guest app adoption rates exceeding 70%, Phunware's software solutions are transforming static hotel stays into high-margin digital marketplaces, which is expected to significantly boost ancillary revenue for clients.
- Strategic Direction: CEO Jeremy Krol emphasized Phunware's commitment to changing the economics of large hotels by eliminating friction in guest experiences, demonstrating the company's scalability and repeatable business model in a multi-billion-dollar market.
See More
Phunware Elects Ed Lu to Board, Enhancing Financial Leadership
- New Board Member: Phunware elected Ed Lu to its Board of Directors at the Annual Meeting on December 17, 2025, bringing over 14 years of experience in risk management and capital markets, which is expected to guide the company through strategic and financial transformations.
- CEO Re-election: Concurrently, Phunware re-elected Interim CEO Jeremy Krol to the Board, who has been steering the company's strategic direction and operational efficiency since joining in October 2025.
- Financial and Operational Expertise: Ed Lu currently serves as CFO and COO of Fandom, Inc., overseeing all financial and corporate development functions, and his extensive background is anticipated to help Phunware achieve hypergrowth during periods of technological and financial transformation.
- Strategic Value Enhancement: Board Chair Elliot Han noted that Lu's addition will create sustainable, long-term value for Phunware, particularly as his rich experience in M&A and capital markets transactions will provide crucial support for the company's future growth.
See More
