Pattern Secures Patent for True Incremental Ad Spend Measurement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Source: Newsfilter
- Patent Approval: Pattern was awarded U.S. Patent No. 12,626,273 B2 on May 12, 2026, formalizing its unique methodology for calculating true incremental return on ad spend in the e-commerce market, marking a significant breakthrough in advertising effectiveness analysis.
- Innovative Model: The patented model combines experimental and non-experimental data to provide product-specific incrementality estimates, significantly enhancing brands' understanding of the true returns on ad spend, thereby optimizing advertising strategies to drive sustainable growth.
- Technological Synergy: True ROAS integrates seamlessly with Pattern's flagship AI ad technology, Destiny, which analyzes over 77 trillion data points to automate bid optimization and enhance organic rankings on e-commerce platforms, creating a flywheel effect that boosts brand competitiveness.
- Market Advantage: Pattern's technology enables brands to reduce reliance on costly ads while accelerating organic rankings across 70+ global marketplaces, ensuring growth remains resilient even as advertising budgets fluctuate, adapting to evolving consumer trends.
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Analyst Views on PTRN
Wall Street analysts forecast PTRN stock price to rise
10 Analyst Rating
10 Buy
0 Hold
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Strong Buy
Current: 17.610
Low
20.00
Averages
21.88
High
23.00
Current: 17.610
Low
20.00
Averages
21.88
High
23.00
About PTRN
Pattern Group Inc. accelerates brands on global ecommerce marketplaces leveraging proprietary technology and artificial intelligence (AI). The Company's proprietary technology and on-demand experts operate across more than 60 marketplaces to enhance product sales to consumers in more than 100 countries. Utilizing more than 46 trillion data points and machine learning and artificial intelligence (AI) models, it strives to optimize and automate key levers of ecommerce growth, including advertising, content creation and management, pricing, forecasting and customer service. It also accelerates performance for retail brands with a proprietary product performance management platform powered by advanced data integrations across channels and data sources. It has built an e-commerce acceleration platform (EXP) powered by AI and machine learning to execute thousands of optimizations daily and drive the e-commerce equation across tens of thousands of products on marketplaces around the world.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Pattern Secures Patent for True Incremental Ad Spend Measurement
- Patent Approval: Pattern was awarded U.S. Patent No. 12,626,273 B2 on May 12, 2026, formalizing its unique methodology for calculating true incremental return on ad spend in the e-commerce market, marking a significant breakthrough in advertising effectiveness analysis.
- Innovative Model: The patented model combines experimental and non-experimental data to provide product-specific incrementality estimates, significantly enhancing brands' understanding of the true returns on ad spend, thereby optimizing advertising strategies to drive sustainable growth.
- Technological Synergy: True ROAS integrates seamlessly with Pattern's flagship AI ad technology, Destiny, which analyzes over 77 trillion data points to automate bid optimization and enhance organic rankings on e-commerce platforms, creating a flywheel effect that boosts brand competitiveness.
- Market Advantage: Pattern's technology enables brands to reduce reliance on costly ads while accelerating organic rankings across 70+ global marketplaces, ensuring growth remains resilient even as advertising budgets fluctuate, adapting to evolving consumer trends.
See More
JPMorgan's Successful Partnership with Pattern Group
- Successful Financing Case: In 2017, Pattern Group secured $10 million from JPMorgan, which helped the company grow its annual revenue from $100 million to $2.5 billion, demonstrating JPMorgan's effectiveness in supporting startups.
- Strong IPO Performance: Pattern successfully went public in September 2023, raising $300 million and achieving a valuation of approximately $2.5 billion, with shares rising 27% post-IPO, and projected revenue of $3.3 billion for 2023, reflecting market confidence in its growth potential.
- Market Share Leadership: JPMorgan captured 16.7% of the tech investment banking fee market share in Q1 2023, showcasing strong performance despite trailing Goldman Sachs in total M&A deal value, solidifying its leadership position in the industry.
- Team Expansion and Restructuring: JPMorgan hired around 200 bankers in 2023 to bolster its tech investment banking team, and despite experiencing executive turnover, it continues to drive growth in the innovation economy through strategic restructuring and new appointments.
See More
Insider of Pattern Group (PTRN.US) Plans to Sell $9.36 Million in Common Stock via Form 144
- Stock Offering Announcement: KSV Pattern, LLC plans to sell 587,750 shares of its common stock on May 8.
- Market Value: The total market value of the shares being sold is approximately $9.36 million.
See More
Pattern (PTRN) Q1 2026 Earnings Transcript
See More
Pattern Group Q1 Earnings Exceed Expectations
- Earnings Beat: Pattern Group Inc. reported Q1 GAAP EPS of $0.16, exceeding expectations by $0.06, indicating a robust enhancement in profitability and reflecting the company's increasing competitiveness in the market.
- Significant Revenue Growth: The company achieved revenues of $774 million in Q1, marking a 43.3% year-over-year increase and surpassing market expectations by $58.14 million, demonstrating strong performance in business expansion and market demand.
- Strong Cash Flow: For the trailing twelve months ended March 31, 2026, net cash provided by operating activities was $124 million, up 57% year-over-year, showcasing significant improvements in cash management and operational efficiency.
- Optimistic Outlook: Pattern anticipates Q2 2026 revenues between $810 million and $820 million, representing approximately 35% to 37% year-over-year growth, while adjusted EBITDA is expected to range from $45 million to $46 million, further solidifying the company's growth potential.
See More
Pattern's Annual Ecommerce Summit Scheduled for May 2026
- Summit Announcement: Pattern has announced that its annual ecommerce summit, Accelerate 2026, will take place on May 21-22, 2026, at the Salt Palace Convention Center in Salt Lake City, Utah, aimed at helping brands succeed in the rapidly evolving ecommerce landscape.
- Keynote Speakers: The summit will feature ecommerce executives from Amazon, TikTok Shop, and Walmart, who will share AI-driven marketplace strategies and global expansion insights, providing attendees with actionable strategies they can implement immediately.
- Product Innovations Launch: Accelerate 2026 will serve as a launch pad for new innovations from Pattern, showcasing how advanced technology can help brands compete effectively across the world's most important marketplaces, thereby driving ecommerce growth.
- Data-Driven Growth: Pattern leverages over 66 trillion data points and sophisticated machine learning models to optimize all aspects of ecommerce growth, including advertising, content management, and customer service, ensuring global brands achieve profitable revenue growth across more than 70 marketplaces.
See More
Pattern Secures Patent for True Incremental Ad Spend Measurement
- Patent Approval: Pattern was awarded U.S. Patent No. 12,626,273 B2 on May 12, 2026, formalizing its unique methodology for calculating true incremental return on ad spend in the e-commerce market, marking a significant breakthrough in advertising effectiveness analysis.
- Innovative Model: The patented model combines experimental and non-experimental data to provide product-specific incrementality estimates, significantly enhancing brands' understanding of the true returns on ad spend, thereby optimizing advertising strategies to drive sustainable growth.
- Technological Synergy: True ROAS integrates seamlessly with Pattern's flagship AI ad technology, Destiny, which analyzes over 77 trillion data points to automate bid optimization and enhance organic rankings on e-commerce platforms, creating a flywheel effect that boosts brand competitiveness.
- Market Advantage: Pattern's technology enables brands to reduce reliance on costly ads while accelerating organic rankings across 70+ global marketplaces, ensuring growth remains resilient even as advertising budgets fluctuate, adapting to evolving consumer trends.
See More
JPMorgan's Successful Partnership with Pattern Group
- Successful Financing Case: In 2017, Pattern Group secured $10 million from JPMorgan, which helped the company grow its annual revenue from $100 million to $2.5 billion, demonstrating JPMorgan's effectiveness in supporting startups.
- Strong IPO Performance: Pattern successfully went public in September 2023, raising $300 million and achieving a valuation of approximately $2.5 billion, with shares rising 27% post-IPO, and projected revenue of $3.3 billion for 2023, reflecting market confidence in its growth potential.
- Market Share Leadership: JPMorgan captured 16.7% of the tech investment banking fee market share in Q1 2023, showcasing strong performance despite trailing Goldman Sachs in total M&A deal value, solidifying its leadership position in the industry.
- Team Expansion and Restructuring: JPMorgan hired around 200 bankers in 2023 to bolster its tech investment banking team, and despite experiencing executive turnover, it continues to drive growth in the innovation economy through strategic restructuring and new appointments.
See More
Insider of Pattern Group (PTRN.US) Plans to Sell $9.36 Million in Common Stock via Form 144
- Stock Offering Announcement: KSV Pattern, LLC plans to sell 587,750 shares of its common stock on May 8.
- Market Value: The total market value of the shares being sold is approximately $9.36 million.
See More
Pattern (PTRN) Q1 2026 Earnings Transcript
See More
Pattern Group Q1 Earnings Exceed Expectations
- Earnings Beat: Pattern Group Inc. reported Q1 GAAP EPS of $0.16, exceeding expectations by $0.06, indicating a robust enhancement in profitability and reflecting the company's increasing competitiveness in the market.
- Significant Revenue Growth: The company achieved revenues of $774 million in Q1, marking a 43.3% year-over-year increase and surpassing market expectations by $58.14 million, demonstrating strong performance in business expansion and market demand.
- Strong Cash Flow: For the trailing twelve months ended March 31, 2026, net cash provided by operating activities was $124 million, up 57% year-over-year, showcasing significant improvements in cash management and operational efficiency.
- Optimistic Outlook: Pattern anticipates Q2 2026 revenues between $810 million and $820 million, representing approximately 35% to 37% year-over-year growth, while adjusted EBITDA is expected to range from $45 million to $46 million, further solidifying the company's growth potential.
See More
Pattern's Annual Ecommerce Summit Scheduled for May 2026
- Summit Announcement: Pattern has announced that its annual ecommerce summit, Accelerate 2026, will take place on May 21-22, 2026, at the Salt Palace Convention Center in Salt Lake City, Utah, aimed at helping brands succeed in the rapidly evolving ecommerce landscape.
- Keynote Speakers: The summit will feature ecommerce executives from Amazon, TikTok Shop, and Walmart, who will share AI-driven marketplace strategies and global expansion insights, providing attendees with actionable strategies they can implement immediately.
- Product Innovations Launch: Accelerate 2026 will serve as a launch pad for new innovations from Pattern, showcasing how advanced technology can help brands compete effectively across the world's most important marketplaces, thereby driving ecommerce growth.
- Data-Driven Growth: Pattern leverages over 66 trillion data points and sophisticated machine learning models to optimize all aspects of ecommerce growth, including advertising, content management, and customer service, ensuring global brands achieve profitable revenue growth across more than 70 marketplaces.
See More
