Owlet Announces Strategic Partnership with PromptCare
Owlet announced a strategic partnership with PromptCare, a leading national respiratory services and durable medical equipment, or DME, provider specializing in adult and pediatric care. The partnership expands Owlet's clinical and DME footprint across key U.S. regions and supports broader access to the company's FDA-cleared, prescription pulse oximeter, BabySat, through established pediatric care pathways. "This partnership represents a meaningful step forward in Owlet's DME expansion strategy," said Jonathan Harris, president and CEO of Owlet. "PromptCare's deep experience in pediatric respiratory care and strong relationships with children's hospitals make them an ideal partner as we continue to scale our clinical distribution model and make an impact where it matters most."
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- PR Agency Selection: Owlet has chosen Hannah Cranston Media as its public relations agency following a competitive review, leveraging HCM's expertise in health tech and consumer innovation to enhance brand visibility in cultural and industry conversations.
- International Market Expansion: Owlet has monitored over 2.5 million babies across 30+ countries and successfully launched its Dream Sock in Australia, New Zealand, and South Africa, with plans to expand into India, a market with approximately 23 million annual births, showcasing its international growth strategy.
- Enhanced Product Ecosystem: Owlet's Dream Sock is the only FDA-cleared smart baby monitor on the market, complemented by products like Dream Sight and Dream Duo, creating a robust ecosystem that meets parents' health monitoring needs and sets a new standard in pediatric wellness.
- Strategic Partnerships: Owlet has formed a strategic partnership with webAI to build personalized intelligence from its proprietary dataset, enhancing user experience, while also collaborating with durable medical equipment partners to expand insurance-supported access to its prescription pulse oximeter, BabySat.
- Strategic Partnership: Owlet has formed a partnership with PromptCare to expand its clinical and durable medical equipment (DME) footprint across the U.S., enhancing access to its FDA-cleared BabySat pulse oximeter through established pediatric care pathways, thereby strengthening its market competitiveness.
- Industry Experience Synergy: With over 40 years of experience in pediatric respiratory care and operating from more than 25 locations, PromptCare's clinically trained workforce will support Owlet's product distribution, significantly increasing market penetration and brand recognition.
- Brand Legitimacy Enhancement: This collaboration will bolster Owlet's position within the pediatric DME channel, enhance its brand legitimacy in hospital-to-home care pathways, and create more referral opportunities for both organizations, driving sales growth.
- Incremental Shipment Expectations: As pilot programs expand, PromptCare is expected to contribute additional unit shipments for Owlet, further propelling the company's growth in the pediatric health monitoring device market.

Strategic Partnership Announcement: Owlet has announced a strategic partnership with PromptCare to enhance the distribution of pediatric pulse oximeters.
Expansion of Distribution: The collaboration aims to expand the availability of Owlet's BabySat® product, which is designed for monitoring infants' oxygen levels.

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