OpenAI's Personal Finance Feature Challenges Intuit's Business Model
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Source: NASDAQ.COM
- Launch of Finance Assistant: OpenAI has introduced a personal finance assistant for Pro users in the U.S., allowing users to connect financial accounts to view spending and upcoming payments, which is expected to attract over 200 million financial inquiries monthly, posing a potential threat to Intuit's market share.
- Intuit's Slowing Revenue Growth: In the third quarter of fiscal 2026, Intuit's revenue growth slowed to 10%, reaching $8.6 billion, and while the company raised its full-year outlook, the deceleration from 17% in the previous quarter highlights increasing market competition pressures.
- Significant Stock Price Decline: Intuit's stock has fallen over 50% in 2026, trading near $310, with a price-to-earnings ratio dropping to 19, reflecting market concerns about its future growth, especially amid intensifying AI competition.
- Layoffs and Strategic Shift: Intuit plans to cut about 17% of its workforce to accelerate business transformation, while shifting focus to TurboTax Live, which is expected to account for 53% of TurboTax revenue, indicating the company's strategy to adapt to AI competition.
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Analyst Views on INTU
Wall Street analysts forecast INTU stock price to rise
18 Analyst Rating
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 313.000
Low
700.00
Averages
814.59
High
880.00
Current: 313.000
Low
700.00
Averages
814.59
High
880.00
About INTU
Intuit Inc. offers a financial technology platform that helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. It also provides specialized tax products to accounting professionals. It helps small and mid-market businesses grow and run their business all in one place, including bookkeeping, getting paid, accessing capital, paying employees, getting and retaining customers, and managing their customer relationships. The Company's offerings include TTurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Lacerte, ProSeries, and ProConnect Tax Online are its tax preparation offerings for professional accountants. Its financial management includes payments and capital, compliance, human capital management, and marketing products and services. For accounting professionals, the Company provides professional tax and financial management products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
OpenAI's Personal Finance Feature Challenges Intuit's Business Model
- Launch of Finance Assistant: OpenAI has introduced a personal finance assistant for Pro users in the U.S., allowing users to connect financial accounts to view spending and upcoming payments, which is expected to attract over 200 million financial inquiries monthly, posing a potential threat to Intuit's market share.
- Intuit's Slowing Revenue Growth: In the third quarter of fiscal 2026, Intuit's revenue growth slowed to 10%, reaching $8.6 billion, and while the company raised its full-year outlook, the deceleration from 17% in the previous quarter highlights increasing market competition pressures.
- Significant Stock Price Decline: Intuit's stock has fallen over 50% in 2026, trading near $310, with a price-to-earnings ratio dropping to 19, reflecting market concerns about its future growth, especially amid intensifying AI competition.
- Layoffs and Strategic Shift: Intuit plans to cut about 17% of its workforce to accelerate business transformation, while shifting focus to TurboTax Live, which is expected to account for 53% of TurboTax revenue, indicating the company's strategy to adapt to AI competition.
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- Stock Price Decline: On May 20, 2026, Intuit reported disappointing fiscal Q3 results, revealing it did not meet expected tax season performance, causing its stock to plummet from $383.93 to $307.07, a 20% drop, raising concerns about its financial health.
- Market Reaction: Intuit acknowledged in its earnings report that it “lost on price” and needs to evolve its business model to cater to low-end filers, which has led investors to question the company's future profitability and may result in further stock volatility.
- Legal Options: Investors are encouraged to contact BFA Law to understand their legal rights, indicating that shareholders may have opportunities for compensation in light of potential litigation, which adds to the negative sentiment surrounding Intuit.
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- Poor Financial Performance: Intuit's fiscal Q3 2026 report revealed that the company did not meet its expected tax season revenue, facing pressure from price-sensitive DIY filers, indicating a competitive disadvantage in the market.
- Declining Market Share: The company anticipates only a 2% growth in TurboTax online paying units, while total IRS filers are expected to decline by approximately 30 basis points, reflecting a significant contraction in the industry since COVID, which could impact future revenues.
- Significant Stock Price Drop: Following the disappointing earnings report, Intuit's stock price plummeted by 20% on May 21, 2026, from $383.93 to $307.07 per share, signaling investor concerns about the company's outlook.
- Legal Investigation Initiated: Bragar Eagel & Squire, P.C. is investigating whether Intuit has violated federal securities laws, encouraging affected investors to reach out to discuss their legal options, which may lead to further legal liabilities.
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OpenAI's Personal Finance Feature Challenges Intuit's Business Model
- Launch of Finance Assistant: OpenAI has introduced a personal finance assistant for Pro users in the U.S., allowing users to connect financial accounts to view spending and upcoming payments, which is expected to attract over 200 million financial inquiries monthly, posing a potential threat to Intuit's market share.
- Intuit's Slowing Revenue Growth: In the third quarter of fiscal 2026, Intuit's revenue growth slowed to 10%, reaching $8.6 billion, and while the company raised its full-year outlook, the deceleration from 17% in the previous quarter highlights increasing market competition pressures.
- Significant Stock Price Decline: Intuit's stock has fallen over 50% in 2026, trading near $310, with a price-to-earnings ratio dropping to 19, reflecting market concerns about its future growth, especially amid intensifying AI competition.
- Layoffs and Strategic Shift: Intuit plans to cut about 17% of its workforce to accelerate business transformation, while shifting focus to TurboTax Live, which is expected to account for 53% of TurboTax revenue, indicating the company's strategy to adapt to AI competition.
See More
Intuit Under Investigation for Securities Fraud Amid 20% Stock Drop
- Investigation Background: Bleichmar Fonti & Auld LLP has launched an investigation into Intuit for potential securities fraud, focusing on the company's pricing strategy during the 2026 tax season, which indicates competitive pressure among price-sensitive DIY tax filers that could impact market share.
- Stock Price Decline: On May 20, 2026, Intuit reported disappointing fiscal Q3 results, revealing it did not meet expected tax season performance, causing its stock to plummet from $383.93 to $307.07, a 20% drop, raising concerns about its financial health.
- Market Reaction: Intuit acknowledged in its earnings report that it “lost on price” and needs to evolve its business model to cater to low-end filers, which has led investors to question the company's future profitability and may result in further stock volatility.
- Legal Options: Investors are encouraged to contact BFA Law to understand their legal rights, indicating that shareholders may have opportunities for compensation in light of potential litigation, which adds to the negative sentiment surrounding Intuit.
See More
Burry Optimistic About Adobe's AI Product Prospects
- Adobe's Competitive Edge: Burry highlights that Adobe's Firefly AI products, along with rising enterprise adoption and deep integration, create a strong moat, with 850 million monthly active users and relationships with 99 of the Fortune 100 providing a favorable market position.
- Optimistic Market Outlook: Despite concerns that AI could disrupt Adobe's core creative software business, Burry argues that the company's outlook remains stronger than market assumptions, indicating its potential to adapt and benefit from the AI transition.
- Views on Other Companies: Burry sees Intuit, Autodesk, and Unity Software as operationally strong but avoids them due to high valuations, reflecting his cautious stance on market pricing.
- Concerns in Cybersecurity Sector: Burry expresses skepticism towards Zscaler, Palo Alto Networks, and CrowdStrike, citing vulnerabilities to frontier AI models, emphasizing the fragility of cybersecurity firms in the AI era.
See More
US-Iran Conflict Escalates, Oil Prices Surge Amid Economic Uncertainty
- Escalation of US-Iran Conflict: Following weeks of paused action, the US and Iran have resumed airstrikes, complicating hopes for a permanent resolution to the conflict, which is impacting global oil supplies and market sentiment.
- Strong Stock Market Performance: Despite rising geopolitical tensions, both the S&P 500 and Nasdaq Composite closed at record highs, primarily driven by a surge in AI-related stocks, indicating strong market confidence in the technology sector.
- Oil Price Warning: ExxonMobil has warned that oil inventories are on track to reach dangerously low levels in the coming weeks, forcing prices to spike and curbing demand, reflecting market concerns over energy supply.
- Wealthy Investors Pulling Out: According to the UBS Global Family Office Report, 60% of family offices plan to adjust their investment allocations in the next year, with many reducing US holdings and increasing exposure to emerging markets, highlighting a growing trend of 'de-dollarization'.
See More
Investigation Launched Against Intuit for Potential Securities Violations
- Poor Financial Performance: Intuit's fiscal Q3 2026 report revealed that the company did not meet its expected tax season revenue, facing pressure from price-sensitive DIY filers, indicating a competitive disadvantage in the market.
- Declining Market Share: The company anticipates only a 2% growth in TurboTax online paying units, while total IRS filers are expected to decline by approximately 30 basis points, reflecting a significant contraction in the industry since COVID, which could impact future revenues.
- Significant Stock Price Drop: Following the disappointing earnings report, Intuit's stock price plummeted by 20% on May 21, 2026, from $383.93 to $307.07 per share, signaling investor concerns about the company's outlook.
- Legal Investigation Initiated: Bragar Eagel & Squire, P.C. is investigating whether Intuit has violated federal securities laws, encouraging affected investors to reach out to discuss their legal options, which may lead to further legal liabilities.
See More
U.S.-Iran Negotiation Fluctuations Impact Markets
- Oil Price Plunge: Oil prices dropped over 5% on Wednesday after Secretary of State Marco Rubio indicated that Washington was giving Iran talks 'every chance to succeed,' reflecting market sensitivity to diplomatic efforts and potentially impacting energy sector profitability.
- Escalation of Military Actions: New U.S. airstrikes in Iran targeted a military site deemed a threat to U.S. forces and commercial maritime traffic, adding uncertainty to the ongoing diplomatic negotiations and prompting investors to reassess risk levels in the market.
- Strong Tech Stock Performance: Shares of cloud-based AI and data platform company Snowflake surged 36% following a strong earnings report and a $6 billion investment plan in Amazon Web Services, showcasing investment enthusiasm and market confidence in the tech sector amid rising AI demand.
- Inflation Data Focus: Investors are closely watching the upcoming April inflation reading, which is expected to influence the Fed's future rate decisions, as Minneapolis Fed President Neel Kashkari emphasized that lowering inflation remains a top priority, indicating market sensitivity to economic policy.
See More
