Oddity Tech Leverages AI to Disrupt Beauty Industry with $2.2B Market Cap
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Source: Fool
- Market Potential: Oddity Tech's market capitalization has reached $2.2 billion, indicating significant growth potential in the beauty industry, particularly as consumer demand for personalized beauty products continues to rise.
- Technological Innovation: By utilizing AI-powered product matching tools, Oddity has achieved a 90% accuracy rate, enabling consumers to find suitable beauty products more quickly, thereby enhancing user experience and increasing brand loyalty.
- Industry Disruption: Oddity employs cutting-edge computer vision technology and generative AI to provide projections of personalized beauty product effects, driving innovation in the beauty sector and catering to diverse consumer needs.
- Market Opportunity: With only seven unique ingredients introduced for treating thinning hair in the past decade, the beauty industry shows a significant lag in new ingredient development, presenting a substantial market opportunity for Oddity.
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Analyst Views on ODD
Wall Street analysts forecast ODD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ODD is 66.63 USD with a low forecast of 49.00 USD and a high forecast of 80.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
6 Buy
2 Hold
0 Sell
Strong Buy
Current: 33.470
Low
49.00
Averages
66.63
High
80.00
Current: 33.470
Low
49.00
Averages
66.63
High
80.00
About ODD
Oddity Tech Ltd is an Israel-based company engaged in the beauty and wellness sector on the molecular level. The Company is operating a tech platform under its own brand on the Internet, whose purpose is to support a portfolio of brands and services connected to the beauty and wellness market and to develop products customized to the wishes of the Company's clients. The Company is using algorithms and machine learning models to match a corresponding physical product. Advanced biological models and machine learning-based tools are used to find new molecules for beauty and wellness purposes. The Company is active in research and development in areas such as data science, machine learning, and computer vision to enhance its products.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Oversold Consumer Staples Stocks Present Investment Opportunities: ODD, ELAB, ZVIA
- Oversold Stock Overview: In the consumer staples sector, ODDITY Tech, PMGC Holdings, and Zevia have relative strength indices (RSI) below 30, at 25.3, 16.2, and 26 respectively, indicating these stocks are significantly undervalued and may present buying opportunities for investors.
- ODDITY Tech Rating Adjustment: Keybanc analyst maintained an Overweight rating on ODDITY Tech but lowered the price target from $70 to $50, reflecting market caution regarding its future performance, despite its stock price falling approximately 20% over the past month.
- PMGC Holdings Reverse Split: PMGC Holdings announced a 1-for-4 reverse split and invested in non-controlling shares of Nuclea Energy; however, its stock plummeted 73% over the past month, currently at a 52-week low of $3.54 with an RSI of 16.2.
- Zevia Stock Performance: Telsey Advisory Group analyst maintained an Outperform rating for Zevia with a price target of $6, even as its stock fell 33% over the past month to a 52-week low of $1.66, with an RSI of 26 indicating potential for a rebound.

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