November Retail Sales Up 3.1%, Benefiting Companies Like Amazon
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 18 2026
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Source: Yahoo Finance
- Retail Sales Growth: U.S. retail sales rose 0.6% month-over-month and 3.1% year-over-year in November, indicating strong consumer spending that could drive stock prices of related companies higher.
- E-commerce Performance: Amazon's nonstore retail sales increased by 7.2% in November, and with strong growth in its advertising and cloud computing segments, the company is well-positioned for a stock rebound in the future.
- Sports Goods Sales Recovery: Sporting goods stores saw a 7.8% sales increase in November, benefiting companies like Nike and Dick's Sporting Goods, particularly as Nike's CEO and board members purchased over $4 million in shares, reflecting confidence in the company's turnaround.
- Beauty Sector Growth: Health and personal care stores experienced a 6.7% year-over-year sales increase, positioning e.l.f. Beauty favorably due to its market share gains and the recent acquisition of Rhode, setting the stage for solid growth in 2026.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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