Norton Family Assistant: AI Empowering Family Management
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 04 2026
0mins
Source: PRnewswire
- Parental Stress Relief: According to the U.S. Surgeon General, 48% of parents report overwhelming daily stress, and the Norton Family Assistant aims to alleviate this by consolidating school communications, schedules, and family logistics, thereby enhancing overall family quality of life.
- Smart Information Integration: The Norton Family Assistant securely connects to tools like Gmail and Google Calendar, using AI to quickly identify what needs attention, helping parents prioritize amidst fragmented information, thus improving daily management efficiency.
- Automated Task Handling: This assistant not only organizes information but also takes action on behalf of parents, such as preparing grocery lists based on family schedules and coordinating school pickups, reducing administrative burdens and allowing families to focus more on quality time together.
- Trust and Privacy Assurance: Built on the Gen Agent Trust Hub, the Norton Family Assistant ensures the privacy and security of family information, accessible only to authorized members and not used for AI training, reflecting a strong commitment to user trust.
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Analyst Views on GEN
Wall Street analysts forecast GEN stock price to rise
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 23.925
Low
29.00
Averages
33.00
High
37.00
Current: 23.925
Low
29.00
Averages
33.00
High
37.00
About GEN
Gen Digital Inc. is a global company. The Company offers consumer brands including Norton, Avast, LifeLock and MoneyLion, among others. It operates through two segments: Cyber Safety Platform and Trust-Based Solutions. Cyber Safety Platform includes its security, comprehensive suites, and privacy products, which deliver technology solutions and threat protection to help people navigate the digital world, securely and privately. Trust-Based Solutions includes its identity, reputation, and financial wellness products, which provide solutions and insights that allow consumers to manage their identity, reputation and finances. Its cyber safety portfolio provides protection across three categories, which includes security and performance, identity protection, and online privacy. Its security and performance provides real-time threat protection for PCs, Macs and mobile devices against malware, viruses, adware, ransomware and other emerging online threats.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Widespread Financial Stress: According to a survey by MoneyLion, 52% of Americans report needing more money this summer than last year, with 22% indicating they need 'significantly more,' highlighting the pervasive economic pressure.
- Young Adults Most Affected: The survey reveals that 33% of Gen Z feels a significant financial gap, compared to 23% of millennials, indicating that younger generations face economic challenges that older generations largely avoided, particularly regarding housing costs and student debt.
- Lifestyle Adjustments: Among respondents aged 18 to 24, 23% report moving back in with family or taking on roommates due to financial pressure, underscoring the coping strategies employed by younger individuals in response to economic strain.
- Misconceptions About Spending: Despite Gen Z spending less overall than older generations, their cutbacks mirror those reported across the full sample, suggesting that the issue lies in starting conditions rather than spending behavior, reflecting structural challenges in the job and housing markets.
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- Scam Type Analysis: By analyzing millions of scam attacks blocked in 2024 and 2025, Norton identifies ten scam types projected to be most active this summer, aiding consumers in recognizing and avoiding these threats.
- Real-Time Protection Tools: Norton's Genie tool, integrated into its Cyber Safety products, analyzes texts, emails, and websites in real-time, proactively flagging suspicious content to ensure users remain safe throughout the summer.
- Scam Support Services: For victims, Norton 360 with LifeLock Ultimate Plus offers scam support and reimbursement services to help recover lost funds, further enhancing consumer trust and security.
See More
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- AI-Driven Scams: With advancements in AI, voice cloning and deepfake technologies are making phone scams and investment frauds harder to detect, necessitating businesses to update security strategies to counter these emerging threats and ensure customer data safety.
- Reservation Hijacking Risks: Norton warns that reservation hijacking scams are redirecting payments to fake pages using real hotel information and confirmation numbers, urging consumers to remain vigilant during bookings while businesses should provide secure payment channels to prevent losses.
- Real-Time Protection Tools: Norton’s Genie tool analyzes texts, emails, and websites in real-time, proactively flagging suspicious content to help users prevent scams before they occur, which can enhance customer trust and satisfaction for businesses.
See More
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- Parental Stress Relief: According to the U.S. Surgeon General, 48% of parents report overwhelming daily stress, and the Norton Family Assistant aims to alleviate this by consolidating school communications, schedules, and family logistics, thereby enhancing overall family quality of life.
- Smart Information Integration: The Norton Family Assistant securely connects to tools like Gmail and Google Calendar, using AI to quickly identify what needs attention, helping parents prioritize amidst fragmented information, thus improving daily management efficiency.
- Automated Task Handling: This assistant not only organizes information but also takes action on behalf of parents, such as preparing grocery lists based on family schedules and coordinating school pickups, reducing administrative burdens and allowing families to focus more on quality time together.
- Trust and Privacy Assurance: Built on the Gen Agent Trust Hub, the Norton Family Assistant ensures the privacy and security of family information, accessible only to authorized members and not used for AI training, reflecting a strong commitment to user trust.
See More
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- Participation Details: Participants can enter the giveaway by visiting moneylion.com/summerbreak, which is open to residents of all 50 states and Washington D.C., with no purchase necessary, encouraging consumers to engage in more social activities during the summer.
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- Global User Base: Gen Digital's products and services reach over 150 countries, committed to offering a safe, private, and confident online living experience for digital-age users, reflecting its extensive influence in the global market.
- Financial Empowerment Mission: Gen Digital's mission is to drive financial empowerment and cyber safety through its trusted consumer brands, ensuring future generations can live safely in the digital world, showcasing its long-term strategic vision.
See More
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- Widespread Financial Stress: According to a survey by MoneyLion, 52% of Americans report needing more money this summer than last year, with 22% indicating they need 'significantly more,' highlighting the pervasive economic pressure.
- Young Adults Most Affected: The survey reveals that 33% of Gen Z feels a significant financial gap, compared to 23% of millennials, indicating that younger generations face economic challenges that older generations largely avoided, particularly regarding housing costs and student debt.
- Lifestyle Adjustments: Among respondents aged 18 to 24, 23% report moving back in with family or taking on roommates due to financial pressure, underscoring the coping strategies employed by younger individuals in response to economic strain.
- Misconceptions About Spending: Despite Gen Z spending less overall than older generations, their cutbacks mirror those reported across the full sample, suggesting that the issue lies in starting conditions rather than spending behavior, reflecting structural challenges in the job and housing markets.
See More
Norton Launches 2026 Summer Scam Forecast to Combat Rising Fraud
- Summer Scam Surge: Norton's 2026 Summer Scam Forecast indicates a significant rise in scams as consumers increase spending on travel and events, with phone impersonation and deepfake technology making scams more deceptive.
- Scam Type Analysis: By analyzing millions of scam attacks blocked in 2024 and 2025, Norton identifies ten scam types projected to be most active this summer, aiding consumers in recognizing and avoiding these threats.
- Real-Time Protection Tools: Norton's Genie tool, integrated into its Cyber Safety products, analyzes texts, emails, and websites in real-time, proactively flagging suspicious content to ensure users remain safe throughout the summer.
- Scam Support Services: For victims, Norton 360 with LifeLock Ultimate Plus offers scam support and reimbursement services to help recover lost funds, further enhancing consumer trust and security.
See More
Norton Releases 2026 Summer Scam Forecast
- Surge in Scam Types: Norton’s analysis reveals that in summer 2026, imposter scams, financial scams, and package delivery scams are projected to increase by 144%, 55%, and 89% respectively, indicating that consumers are more vulnerable during travel seasons, prompting businesses to enhance protective measures for their clients.
- AI-Driven Scams: With advancements in AI, voice cloning and deepfake technologies are making phone scams and investment frauds harder to detect, necessitating businesses to update security strategies to counter these emerging threats and ensure customer data safety.
- Reservation Hijacking Risks: Norton warns that reservation hijacking scams are redirecting payments to fake pages using real hotel information and confirmation numbers, urging consumers to remain vigilant during bookings while businesses should provide secure payment channels to prevent losses.
- Real-Time Protection Tools: Norton’s Genie tool analyzes texts, emails, and websites in real-time, proactively flagging suspicious content to help users prevent scams before they occur, which can enhance customer trust and satisfaction for businesses.
See More
Norton Family Assistant: AI Empowering Family Management
- Parental Stress Relief: According to the U.S. Surgeon General, 48% of parents report overwhelming daily stress, and the Norton Family Assistant aims to alleviate this by consolidating school communications, schedules, and family logistics, thereby enhancing overall family quality of life.
- Smart Information Integration: The Norton Family Assistant securely connects to tools like Gmail and Google Calendar, using AI to quickly identify what needs attention, helping parents prioritize amidst fragmented information, thus improving daily management efficiency.
- Automated Task Handling: This assistant not only organizes information but also takes action on behalf of parents, such as preparing grocery lists based on family schedules and coordinating school pickups, reducing administrative burdens and allowing families to focus more on quality time together.
- Trust and Privacy Assurance: Built on the Gen Agent Trust Hub, the Norton Family Assistant ensures the privacy and security of family information, accessible only to authorized members and not used for AI training, reflecting a strong commitment to user trust.
See More
MoneyLion Launches Summer Giveaway with $40,000 in Prizes
- Summer Giveaway Launch: MoneyLion is launching its Summer Break Giveaway, awarding $500 to two winners daily from May 26 to July 4, totaling $40,000, aimed at alleviating financial pressure during the summer season.
- Consumer Spending Insights: A MoneyLion survey reveals that 47% of consumers tend to overspend on family activities and BBQs, while 35% expect weekend trips to exceed their budgets, highlighting the common trend of increased summer spending.
- Participation Details: Participants can enter the giveaway by visiting moneylion.com/summerbreak, which is open to residents of all 50 states and Washington D.C., with no purchase necessary, encouraging consumers to engage in more social activities during the summer.
- Brand Commitment: Ferha Mirdawi, Head of Marketing at MoneyLion, stated that the initiative reflects the company's commitment to helping consumers navigate seasonal expenses confidently, allowing them to enjoy significant moments while reducing financial stress.
See More
Gen Digital Announces Participation in Investor Conferences
- Executive Participation: Gen Digital's CEO Vincent Pilette and CFO Natalie Derse will participate in upcoming investor conferences, aiming to enhance communication and interaction with investors, thereby boosting market confidence.
- Brand Influence: As a global leader in Digital Freedom, Gen Digital boasts renowned brands like Norton, Avast, and LifeLock, dedicated to providing cybersecurity and financial wellness services to nearly 500 million users, further solidifying its industry leadership.
- Global User Base: Gen Digital's products and services reach over 150 countries, committed to offering a safe, private, and confident online living experience for digital-age users, reflecting its extensive influence in the global market.
- Financial Empowerment Mission: Gen Digital's mission is to drive financial empowerment and cyber safety through its trusted consumer brands, ensuring future generations can live safely in the digital world, showcasing its long-term strategic vision.
See More
