Macy's Thanksgiving Day Parade: The 99th annual Macy's Thanksgiving Day Parade will air on Thanksgiving morning, featuring various floats and performances, including a "Stranger Things" float by Netflix to promote its upcoming season release.
Netflix's Strategy: Netflix aims to leverage the parade's massive audience to boost viewership for its programming, particularly the final season of "Stranger Things," which will be released in parts around the holiday season.
Other Featured Companies: Several companies, including Disney, Campbell's, and Nintendo, will showcase their brands during the parade, potentially benefiting from the increased visibility and audience engagement.
Viewership Expectations: Last year's parade set a viewership record with over 31 million viewers, and Comcast, which has broadcasting rights, is also airing an NFL game on Thanksgiving, further enhancing its potential audience reach.
Wall Street analysts forecast CPB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPB is 31.13 USD with a low forecast of 26.00 USD and a high forecast of 38.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
Wall Street analysts forecast CPB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPB is 31.13 USD with a low forecast of 26.00 USD and a high forecast of 38.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
10 Hold
3 Sell
Hold
Current: 26.550
Low
26.00
Averages
31.13
High
38.00
Current: 26.550
Low
26.00
Averages
31.13
High
38.00
Morgan Stanley
Megan Alexander Clapp
Equal Weight
downgrade
$30 -> $28
2026-01-16
Reason
Morgan Stanley
Megan Alexander Clapp
Price Target
$30 -> $28
AI Analysis
2026-01-16
downgrade
Equal Weight
Reason
Morgan Stanley analyst Megan Alexander Clapp lowered the firm's price target on Campbell's to $28 from $30 and keeps an Equal Weight rating on the shares. In "an already challenging backdrop" for U.S. food stocks, the firm sees rising competitive risk as value-focused pricing, promotions, and private label momentum reaccelerate into 2026, the analyst tells investors in a note on the group.
Barclays
Equal Weight
maintain
$30 -> $27
2026-01-16
Reason
Barclays
Price Target
$30 -> $27
2026-01-16
maintain
Equal Weight
Reason
Barclays lowered the firm's price target on Campbell's to $27 from $30 and keeps an Equal Weight rating on the shares. The firm adjusted targets in the consumer staples group as part of a Q4 earnings preview. Barclays attributes the recent "enthusiasm" in the stock to "a flight to safety" and remains concerned about company- and sector-level fundamentals. Potential oil and currency headwinds could materialize in 2026, the analyst tells investors in a research note.
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Stifel
Matthew Smith
Hold
downgrade
$34 -> $30
2025-12-10
Reason
Stifel
Matthew Smith
Price Target
$34 -> $30
2025-12-10
downgrade
Hold
Reason
Stifel analyst Matthew Smith lowered the firm's price target on Campbell's to $30 from $34 and keeps a Hold rating on the shares. Campbell reported "a solid first quarter," but the firm is modestly lowering its FY26 estimates to incorporate lower profit in the second quarter due to timing benefits from the first quarter unwinding and a heavier level of investment, the analyst tells investors.
UBS
Sell
downgrade
$28 -> $26
2025-12-10
Reason
UBS
Price Target
$28 -> $26
2025-12-10
downgrade
Sell
Reason
UBS lowered the firm's price target on Campbell's to $26 from $28 and keeps a Sell rating on the shares.
About CPB
The Campbell's Company, formerly Campbell Soup Company, provides affordable food and beverages. The Company is focused on brand powerhouse, across two divisions: Meals & Beverages and Snacks. The Company’s portfolio of approximately 16 brands includes Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snack Factory Pretzel Crisps, Snyder’s of Hanover, Swanson and V8. It offers nutritious, convenient food for Canadian families. Its North American Foodservice division offers food, recipes, and tailored solutions for a wide range of segments, including healthcare facilities, restaurants and specialty coffee shops, schools, vending and micro-markets, and lodging throughout North America. Pacific Foods is a producer of organic broth and soup. Offering a wide range of tasty organic and plant-based options, soups include Creamy Roasted Red Pepper & Tomato and new ready-to-serve canned soups.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
