MYT Netherlands Parent B.V. ("Mytheresa") and Richemont announce the successful completion of Mytheresa's acquisition of YOOX NET-A-PORTER ("YNAP")
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2025
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Source: Globenewswire
Mytheresa's Acquisition of YNAP: Mytheresa has successfully completed its acquisition of YOOX NET-A-PORTER (YNAP) from Richemont, becoming YNAP's sole shareholder and renaming it to LuxExperience B.V., which will be listed on the NYSE under the ticker symbol "LUXE" starting May 1, 2025.
Future Plans and Integration: The acquisition aims to enhance Mytheresa's position in the digital luxury market by consolidating various retail brands and achieving operational efficiencies, while also addressing potential risks related to customer retention and business integration.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





