MOGU Acquires Less Than 1% Stake in AI Firm for RMB 100 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 29 2025
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Source: Newsfilter
- Acquisition Action: MOGU, through its wholly-owned subsidiary Hangzhou Shiqu Information Technology Co., Ltd., has signed an agreement to acquire less than 1% of the registered capital in a China-based AI infrastructure technology company for RMB 100 million (approximately USD 14.2 million), aiming to enhance its competitiveness in the rapidly growing AI market.
- Market Strategy: This acquisition not only represents an investment in the AI sector but will also provide MOGU with new technological support, further improving the user experience on its online fashion and lifestyle platform, thereby attracting more consumers.
- Capital Operations: Through this transaction, MOGU demonstrates its flexibility in capital operations by strategically investing in market opportunities, which is expected to lay the groundwork for future business growth.
- Forward-Looking Statements: The announcement includes forward-looking statements indicating that MOGU will continue to monitor market dynamics and actively explore more investment opportunities to adapt to industry changes and evolving consumer demands.
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Analyst Views on MOGU
About MOGU
Mogu Inc is a holding company primarily engaged in the operation of the key opinion leader-driven (KOL-driven) online fashion and lifestyle platform Mogujie, as well as the provision of customized online branding solutions. The Company's platforms include mobile application and Weixin mini programs. The platforms provide various fashion content, including live video broadcasts, short-live videos, short-form videos, photography and online review community. The product portfolio primarily include beauty makeup, personal care, food, medical beauty, healthcare products, groceries, household suppliers and foods. The Company is also engaged in the provision of marketing services, Website operational services and financial services. The Company primarily conducts its business in the domestic market.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MOGU Inc. Reports Key Highlights for H1 FY2026
- Revenue Growth: In the first half of fiscal year 2026, MOGU Inc. reported total revenues of RMB 68.7 million (approximately $9.6 million), reflecting an 11% year-over-year increase that underscores the company's stability and growth potential in the market.
- Significant GMV Increase: The gross merchandise value (GMV) associated with live video broadcasts surged by 24.3% year-over-year to RMB 1.734 billion (approximately $243.6 million), indicating the effectiveness of the company's KOL-driven e-commerce model.
- Reduced Operating Loss: The operating loss for the first half was RMB 32.0 million, an improvement from RMB 41.4 million in the same period last year, demonstrating the company's focus on cost control and efficiency enhancements.
- Net Income Turnaround: MOGU achieved a net income of RMB 50.5 million (approximately $7.1 million), contrasting sharply with a net loss of RMB 24.1 million in the prior year, highlighting a significant improvement in profitability.

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MOGU Reports Strong 1H 2025 Financial Results
- Earnings Performance: MOGU achieved a non-GAAP EPS of $0.77 for 1H 2025, indicating a significant enhancement in profitability and reflecting the company's strengthened competitive position in the market.
- Revenue Growth: The reported revenue of $9.6 million demonstrates an increase compared to the previous year, highlighting the effectiveness of its business model and sustained market demand.
- Live Video Business Growth: For the six months ended September 30, 2025, the GMV associated with live video broadcasts increased by 24.3% year-over-year to RMB 1,734 million (approximately $243.6 million), showcasing the strong growth potential of this segment.
- Overall GMV Performance: The total GMV for 1H 2025 reached RMB 1,790 million (approximately $251.4 million), reflecting a 24.1% year-over-year increase, further proving MOGU's ongoing expansion in the e-commerce sector and its rising market share.

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