Mint Mobile Launches 5G Home Internet Bundle for $45/Month
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy TMUS?
Mint Mobile announced a new way for people to finally break up with their overpriced internet and wireless providers without needing a long talk, a contract or a complicated exit strategy. The company said, "Introducing Mint's 'Unf*! Your Bills' bundle (we said fox), which gets customers a full year of 5G Home MINTernet and unlimited premium wireless for $45/month. That's not a typo. It's just what happens when you remove the usual Big Cable nonsense. The new offer is designed to do one simple thing: give people a better, simpler and more affordable alternative to the confusing pricing, surprise fees and 'how is this my bill?' moments that have defined traditional cable internet for decades."
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Analyst Views on TMUS
Wall Street analysts forecast TMUS stock price to rise
21 Analyst Rating
15 Buy
6 Hold
0 Sell
Moderate Buy
Current: 197.540
Low
220.00
Averages
265.42
High
310.00
Current: 197.540
Low
220.00
Averages
265.42
High
310.00
About TMUS
T-Mobile US, Inc. is a provider of wireless communications services, including voice, messaging and data, under its flagship brands, T-Mobile and Metro by T-Mobile, and Mint Mobile, in the United States, Puerto Rico and the United States Virgin Islands. It provides wireless communications services primarily using its 4G Long Term Evolution network and its 5G technology network. It also offers a selection of wireless devices, including handsets, tablets and other mobile communication devices, and accessories for sale, as well as financing through equipment installment plans. Its primary service plan offering is Go5G Plus, which includes unlimited talk, text and data on its network, 5G access at no extra cost, scam protection features and more. In addition to its wireless communications services, the Company also offers high speed Internet, which includes a fixed wireless product that utilizes the excess capacity of its nationwide 5G network. It also provides advertising solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Inflows and Outflows Monitoring: Weekly monitoring of changes in shares outstanding helps identify ETFs experiencing notable inflows (new units created) or outflows (old units destroyed), assessing their impact on underlying assets and overall market dynamics.
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- Bundle Benefits: Customers can access US Mobile's lowest plan at $47, which includes unlimited data, texting, and calling, along with Starlink's 100 Mbps download speed, significantly cheaper than purchasing Starlink alone, thus attracting more users.
- User Growth Potential: According to PitchBook, Starlink currently has approximately 9.2 million subscribers, and this partnership with US Mobile is expected to further drive user growth, enhancing SpaceX's appeal in the upcoming IPO.
- Strategic IPO Implications: With SpaceX's IPO on the horizon, this partnership not only boosts Starlink's user base but also provides strong support for the company to showcase robust growth potential during roadshows, potentially influencing investor perceptions of stock pricing.
See More
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- Spectrum Auction Impact: SpaceX has applied to participate in the upcoming AWS-3 wireless spectrum auction starting in June, which could drive up spectrum costs for AT&T, Verizon, and T-Mobile, reminiscent of the 2014 auction where Dish Network's participation led to unexpected high expenditures for these carriers.
- Changing Competitive Landscape: While SpaceX currently partners with T-Mobile to provide services, its increasing spectrum holdings could position it as a competitor to major wireless carriers in the future, especially following the rebranding of its Starlink Direct to Cell service as Starlink Mobile, indicating broader market ambitions.
- Future Strategic Positioning: SpaceX may play a significant role in future spectrum auctions and is likely to pursue acquisitions of smaller companies with valuable spectrum assets to rapidly expand coverage, compelling major carriers to demand higher investment safety margins in response to a more competitive environment.
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- Significant Cost Savings: Customers can save $300 annually with this plan compared to the average U.S. household internet cost exceeding $70/month, thereby reducing financial burdens while enhancing market competitiveness.
- No Hidden Fees Commitment: Mint Mobile guarantees no bill increases for five years, ensuring customers enjoy services without unexpected costs, a strategy that helps boost customer loyalty and attract new users.
- Clear Market Positioning: Partnering with global tidying expert Marie Kondo, Mint emphasizes the simplicity and transparency of its bundle through humorous marketing campaigns, further solidifying its unique position in the competitive wireless market.
See More
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- False Advertising Ruling: Judge Lewis Kaplan ruled that T-Mobile's advertisement claiming consumers could save over $1,000 annually by switching from Verizon's Unlimited Ultimate Plan is false, impacting T-Mobile's marketing strategy and credibility.
- Improper Comparison: Kaplan highlighted that T-Mobile compares Verizon's non-promotional rate of $195 with its promotional rate of $140, which misleads consumers and could hinder T-Mobile's customer acquisition efforts by creating confusion in the market.
- Price Guarantee Scrutiny: The ruling criticized T-Mobile's five-year price guarantee, stating there is no evidence that the claimed savings would last even one year, let alone five, potentially undermining consumer trust in T-Mobile's offerings.
- Market Impact Analysis: This ruling may negatively affect T-Mobile's brand image and market share while providing Verizon with legal protection against misleading advertising, ensuring its customer base remains intact amidst competitive pressures.
See More
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Court Ruling: A U.S. judge has blocked T-Mobile's advertising campaign that claimed savings of over $1,000 for Verizon customers.
Impact on Advertising: The ruling affects how mobile carriers can market their services and claims regarding savings.
See More
