Microsoft Launches Intelligent Automation Solutions for Retail
Microsoft (MSFT) announced agentic AI solutions designed to "bring intelligent automation to every part of the retail business. These new capabilities help retailers move faster, serve shoppers with greater relevance, and operate with resilience and efficiency, delivering a modern foundation for growth in a highly competitive market," the company said. "The retailers that thrive will be the ones that unify their business with intelligence that reaches every corner of the value chain," said Kathleen Mitford, Corporate Vice President of Global Industry at Microsoft. "With Microsoft's agentic AI, retailers can automate what slows them down and amplify what sets them apart, enabling faster decisions and stronger customer relationships while building operations ready for whatever comes next." Copilot Checkout will enable merchants to reach shoppers as they complete purchases discovered directly within Copilot without being redirected to external sites. Shopify (SHOP) merchants will automatically be enrolled in Copilot Checkout following an opt-out window. Microsoft is also introducing two solutions that bring agentic commerce to life across the digital experiences retailers own: Brand Agents, now available for merchants on the Shopify platform, and the personalized shopping agent template in Copilot Studio. Both enable personalized, conversational shopping experiences, helping retailers guide customers, boost engagement and drive conversions. Microsoft is also launching in public preview the catalog enrichment agent template in Copilot Studio, an intelligent assistant that extracts product attributes from images, enriches them with social insights, and automates catalog tasks such as product onboarding, categorization and error resolution.
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