News Corp Launches California Post, Expanding West Coast Presence
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: seekingalpha
- Newspaper Launch: News Corp debuted its new daily tabloid, California Post, this week, marking the expansion of the New York Post into the West Coast, priced at $3.75, significantly higher than the $2 for the New York Post, reflecting increased production costs.
- Market Confidence: Sean Giancola, CEO of New York Post Media Group, expressed confidence in readership growth despite the higher price, noting that millions of Californians read the New York Post online, indicating strong market demand.
- Significant Year: California Post editor-in-chief Nick Papps emphasized that 2023 will be a defining year for California, with major events like the LA mayoral and gubernatorial elections, and the tabloid aims to be at the forefront of coverage, ensuring its relevance in significant news.
- Strategic Positioning: The California Post promises a “common-sense approach” to the issues it will cover, aiming to attract a broad readership and strengthen its position in the competitive media landscape.
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Analyst Views on NWS
About NWS
News Corporation is a diversified media and information services company. Its Digital Real Estate Services segment consists of the Company’s interest in REA Group and Move. REA Group is a digital media business specializing in property and property-related services on its Websites and mobile apps. Move is a provider of digital real estate services in the United States and primarily operates a real estate information, advertising and services platform, as well as its referral-based services, online tools and services to do-it-yourself landlords and tenants. Its Dow Jones segment consists of Dow Jones, a global provider of news and business information, which distributes its content and data through a variety of media channels. Its Book Publishing segment consists of HarperCollins, a consumer book publisher with operations in 15 countries. Its News Media segment consists of News Corp Australia, News UK and the New York Post and includes The Australian, The Daily Telegraph, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
California Post Launches with Bold Journalism for the West Coast
- New Media Platform Launch: On January 26, 2026, New York Post Media Group launched The California Post, which publishes seven days a week and covers politics, technology, and business, aiming to provide a unique journalistic perspective for California, thereby enhancing media coverage in the region.
- Exclusive Report Unveils Insider Details: The inaugural cover reveals the reasons behind the split between directors Josh and Benny Safdie, involving an incident during the filming of 'Good Time', demonstrating The California Post's commitment to uncovering Hollywood's secrets, which could attract significant reader interest.
- Robust Editorial Team Assembled: Under the leadership of new Editor-in-Chief Nick Papps, a team of tenacious editors, reporters, and photographers has been established to ensure high standards in reporting quality and depth, enhancing the media's professionalism and credibility.
- Advertising Support and Market Potential: At launch, The California Post secured advertising support from notable brands including Yaamava' Resort and FOX Sports, indicating strong market confidence in the new platform and suggesting potential for future commercial success.
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News Corp Launches California Post, Expanding West Coast Presence
- Newspaper Launch: News Corp debuted its new daily tabloid, California Post, this week, marking the expansion of the New York Post into the West Coast, priced at $3.75, significantly higher than the $2 for the New York Post, reflecting increased production costs.
- Market Confidence: Sean Giancola, CEO of New York Post Media Group, expressed confidence in readership growth despite the higher price, noting that millions of Californians read the New York Post online, indicating strong market demand.
- Significant Year: California Post editor-in-chief Nick Papps emphasized that 2023 will be a defining year for California, with major events like the LA mayoral and gubernatorial elections, and the tabloid aims to be at the forefront of coverage, ensuring its relevance in significant news.
- Strategic Positioning: The California Post promises a “common-sense approach” to the issues it will cover, aiming to attract a broad readership and strengthen its position in the competitive media landscape.
Continue Reading