Meta Enters New Territory in AI Competition: A Cautionary Tale for Apple.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 05 2025
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Should l Buy META?
Source: Barron's
- Meta's Strategic Shift: Meta Platforms is reducing its investment in the Metaverse and reallocating funds towards wearable devices.
- Competition with Apple: This shift suggests that Meta may be preparing to compete directly with Apple in the emerging artificial intelligence market.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 643.220
Low
655.15
Averages
824.71
High
1117
Current: 643.220
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- User Engagement Milestone: Meta reported over 3.5 billion daily active users in Q4 across its platforms, including Facebook, Instagram, and WhatsApp, highlighting its significant influence and user retention in the social media landscape.
- AI Patent Controversy: The company secured a patent allowing the simulation of social media activity for deceased users, which has sparked considerable backlash from consumers, potentially harming its brand reputation despite no immediate plans for implementation.
- User Experience Risks: The patent suggests that users could continue to post content posthumously, which may negatively impact other users, particularly on an emotional level, leading to a decline in trust towards the platform.
- Future Strategic Considerations: While Meta has no current plans to implement this technology, the existence of the patent indicates that the company may consider leveraging it for commercialization in the future, particularly in the realms of digital legacy and virtual memorialization.
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- User Empowerment Vision: At the India AI Impact Summit, Meta's AI Chief Alexandr Wang emphasized that the company's long-term AI vision focuses on empowering users through personal superintelligence rather than trapping them online, aiming to enhance users' quality of life and health habits.
- Definition of Personal Superintelligence: Wang noted that the AI systems being developed by Meta will go beyond traditional chatbots, acting as extensions of users to help manage tasks, organize events, and improve wellness, thereby freeing up time for meaningful offline activities.
- Responsible AI Development: Addressing concerns about responsible AI development, Wang highlighted that Meta's business incentives align with user trust, stating that if the company fails to build safe, transparent, and useful AI systems, users will stop using its products, reflecting the company's commitment to user experience.
- Market Performance Analysis: Despite ranking high for quality in Benzinga's stock rankings, Meta's stock shows a negative trend across short, medium, and long-term periods, indicating market caution regarding its future developments.
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- Increased Holdings: TenCore Partners disclosed a purchase of 2,025 shares of MercadoLibre in Q4 2025, valued at approximately $4.25 million, indicating confidence in the Latin American e-commerce giant despite competitive pressures.
- Asset Management Proportion: This acquisition raised MercadoLibre's share to 6.16% of TenCore Partners' 13F reportable AUM, reflecting its significance in the investment portfolio and potentially influencing future investment decisions.
- Financial Performance: MercadoLibre reported a 37% year-over-year revenue growth in the first nine months of 2025, but rising costs limited net income growth to just 13%, indicating challenges in profitability that could affect stock performance.
- Market Outlook: Despite competitive pressures from Amazon and others, improving economic conditions in Argentina and Venezuela could provide opportunities for MercadoLibre's e-commerce business, suggesting that TenCore's increased investment may yield returns in the future.
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- Stake Increase: TenCore Partners, LP increased its position in MercadoLibre by 2,025 shares during Q4 2025, with an estimated trade value of $4.25 million, reflecting confidence in the Latin American e-commerce giant.
- Value Growth: By year-end 2025, the value of MercadoLibre's stake rose by $2.80 million, showcasing the dual impact of market price changes and the purchase, thereby enhancing the fund's assets under management.
- Asset Allocation: TenCore Partners held 5,983 shares of MercadoLibre valued at $12.05 million, accounting for 6.16% of the fund's AUM, indicating its significance despite not being in the top five holdings.
- Market Challenges: Although MercadoLibre's revenue grew by 37% in the first nine months of 2025, profit growth was limited to 13% due to increased competition and rising non-performing loans, which may affect TenCore's investment returns.
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- Significant Investment Returns: Bill Ackman's investment in Hilton Hotels, initiated in 2018, has shown remarkable growth, with Hilton's stock up 12.8% year-to-date in 2026 and 22% over the last 52 weeks, indicating strong market performance.
- Increased Share Value: As of the fourth quarter, Ackman, through Pershing Square Capital, owned 3,028,664 shares of Hilton, with a current valuation of $942,701,956.64, reflecting an increase of $72,718,222.64 since the end of the fourth quarter, showcasing robust investment growth.
- Comparison with Tech Stocks: While the Magnificent Seven stocks have generally declined in 2026, Hilton's performance stands out, highlighting its significance in Ackman's portfolio, especially as Meta and Amazon saw declines of 0.8% and 9.5%, respectively.
- Future Growth Potential: Hilton started 2026 on a strong note, closing at $287.25 at the end of last year, up from $248.56 in January 2025, suggesting it may continue to drive overall portfolio gains in the coming months.
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Software and Services Stocks Resilience: Contrary to expectations, software and services stocks are not facing demise due to the rise of artificial intelligence.
AI's Impact on the Market: The introduction of AI technologies has not negatively impacted the performance of these stocks as previously feared.
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