Meridian Holdings Partners with MaxBet for Strategic Distribution
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 56 minutes ago
0mins
Source: Globenewswire
- Strategic Partnership: Meridian Holdings' subsidiary Expanse Studios has signed a strategic distribution agreement with MaxBet, a leading omni-channel gaming operator in Serbia, aiming to expand its gaming portfolio's reach in the Serbian market through MaxBet's established infrastructure, thereby enhancing market share and revenue potential.
- Market Potential: According to Statista, Serbia's online gambling revenue is projected to grow to $186 million by 2029, with MaxBet holding an estimated 15%-20% online market share, making this partnership poised to significantly boost Expanse's revenue generation capabilities.
- Global Expansion: Expanse Studios currently boasts over 1,500 B2B operator partnerships and a portfolio of more than 70 proprietary titles, and through collaboration with MaxBet, it further strengthens its distribution infrastructure in regulated markets, driving B2B growth.
- Industry Leadership: This partnership not only provides Expanse Studios direct access to Flutter Entertainment's global resources but also underscores the company's commitment to driving business growth through quality distribution and scalable partnerships in the rapidly expanding Southeast European market.
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Analyst Views on FLUT
Wall Street analysts forecast FLUT stock price to rise
26 Analyst Rating
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 96.980
Low
228.00
Averages
296.77
High
381.46
Current: 96.980
Low
228.00
Averages
296.77
High
381.46
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Potential: According to Statista, Serbia's online gambling revenue is projected to grow to $186 million by 2029, with MaxBet holding an estimated 15%-20% online market share, making this partnership poised to significantly boost Expanse's revenue generation capabilities.
- Global Expansion: Expanse Studios currently boasts over 1,500 B2B operator partnerships and a portfolio of more than 70 proprietary titles, and through collaboration with MaxBet, it further strengthens its distribution infrastructure in regulated markets, driving B2B growth.
- Industry Leadership: This partnership not only provides Expanse Studios direct access to Flutter Entertainment's global resources but also underscores the company's commitment to driving business growth through quality distribution and scalable partnerships in the rapidly expanding Southeast European market.
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- Market Potential: According to Statista, Serbia's online gambling revenue is projected to grow to $186 million by 2029, with MaxBet holding an estimated 15%-20% online market share, presenting significant revenue generation opportunities for both parties.
- Global Expansion: Expanse Studios currently boasts over 1,500 B2B operator partnerships worldwide, with more than 70 proprietary titles live in various regulated markets, further solidifying its position as a compliant gaming content provider.
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