Market of Choice Introduces Private Label Supplement Line in Partnership with Highland Laboratories of Oregon

Written by Emily J. Thompson, Senior Investment Analyst

Source: Businesswire

Updated: Aug 26 2025

0mins

Source: Businesswire

Market of Choice Launches New Supplement Line: Oregon's largest independent grocer, Market of Choice, has introduced a private label supplement collection called MoC Apothecary, developed in partnership with Highland Laboratories.
Product Range and Growth Plans: The new line features 43 unique products across three categories, with plans to expand to over 100 products, focusing on quality and community health needs.
Commitment to Local Sourcing and Quality: Both companies emphasize responsible sourcing and rigorous testing for purity and potency, reflecting their shared values of integrity and support for local communities.
Market of Choice's Broader Product Strategy: The launch of MoC Apothecary is part of Market of Choice's commitment to regional producers, complementing its existing lines of premium dairy products and curated wines.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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