Locafy Secures Media Contract with Total Potential Contract Value of Up to US$6.5 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 13 2024
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Source: Newsfilter
Partnership Announcement: Locafy Limited has partnered with a major global media company to address SEO challenges and recover lost revenue from sponsored content, implementing an initial phase that could generate approximately US$500,000 in annual recurring revenue.
Strategic SEO Solutions: The collaboration aims to publish niche content on dedicated websites targeting high-traffic keywords in lucrative sectors, thereby enhancing advertiser visibility and protecting against search engine penalties following recent policy updates.
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Analyst Views on LCFY
About LCFY
Locafy Limited is engaged in the commercialization of company’s developed technologies. The Company has developed online marketing technology (Technology) delivered in a automated manner via a Software-as-a-Service (SaaS) model. Its technology publishes content on search engine optimized (SEO) Web pages that it hosts and manages. The Company’s segments include Publishing and SEO Agency. The Publishing segment includes products and services related to digital properties (that is mastheads) that it owns business data published on Hotfrog, advertising placed on AussieWeb, articles published on scoop.com.au. The SEO Agency segment products and services are applied to digital properties that are owned and operated by third parties. Its consumer-related online searches include local search terms for products and services that are in close proximity to the consumer’s immediate location and national search terms for non-location specific products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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