LifeLock Discusses AI's Impact on Identity Theft Risks and Security Challenges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Globenewswire
- Evolution of AI Attacks: With the advancement of AI technology, cybercriminals can now conduct more targeted attacks, shifting from a mere 1% success rate in phishing attempts to efficiently gathering personal information, thereby increasing the risk of identity theft.
- Increased Vulnerability for Businesses: Ian Bednowitz from LifeLock noted that AI enables attackers to easily target individual employees, leading to a 50% increase in corporate data breaches over the past two years, exposing billions of records to cybercriminals.
- Importance of Cyber Awareness: Experts emphasize that in the AI era, maintaining vigilance and good 'cyber hygiene' practices is crucial, including using strong passwords and not trusting information on social media, to protect personal and corporate security.
- LifeLock's Protective Measures: As a leader in identity theft protection in the U.S., LifeLock offers identity threat detection and restoration services, along with its Million Dollar Protection™ Package, providing additional coverage for stolen funds to help users navigate increasingly complex cybersecurity challenges.
Analyst Views on GEN
Wall Street analysts forecast GEN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GEN is 33.00 USD with a low forecast of 29.00 USD and a high forecast of 37.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 26.100
Low
29.00
Averages
33.00
High
37.00
Current: 26.100
Low
29.00
Averages
33.00
High
37.00
About GEN
Gen Digital Inc. is a global company. The Company offers consumer brands including Norton, Avast, LifeLock and MoneyLion, among others. It operates through two segments: Cyber Safety Platform and Trust-Based Solutions. Cyber Safety Platform includes its security, comprehensive suites, and privacy products, which deliver technology solutions and threat protection to help people navigate the digital world, securely and privately. Trust-Based Solutions includes its identity, reputation, and financial wellness products, which provide solutions and insights that allow consumers to manage their identity, reputation and finances. Its cyber safety portfolio provides protection across three categories, which includes security and performance, identity protection, and online privacy. Its security and performance provides real-time threat protection for PCs, Macs and mobile devices against malware, viruses, adware, ransomware and other emerging online threats.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








