Kirkland's, Inc. to Rebrand as The Brand House Collective, Inc. Accelerating Brand Conversions Utilizing Bed Bath & Beyond, Overstock, buybuy Baby
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 17 2025
0mins
Source: PRnewswire
Corporate Name Change and Rebranding: Kirkland's, Inc. will rebrand as The Brand House Collective, Inc., reflecting its transformation into a multi-brand retail operator, with plans to streamline operations and enhance profitability through store closures and inventory management.
Board of Directors Changes: The company appointed four new directors with extensive experience in retail and consumer behavior to support its strategic transformation, while also announcing the resignations of several board members effective June 24, 2025.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
