Kering secures €4 billion agreement to sell its beauty division to L’Oréal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 19 2025
0mins
Source: SeekingAlpha
Kering's Sale to L'Oreal: Kering has agreed to sell its beauty business to L'Oreal for €4 billion, marking a strategic move by CEO Luca de Meo to reduce debt and refocus on the core fashion sector.
Terms of the Deal: The agreement includes the acquisition of Kering's Creed fragrance line and a 50-year exclusive license for beauty and fragrance products related to Kering's brands, with a transition expected after the current Gucci fragrance license expires in 2028.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
