JX Luxventure and CEO Sun "Ice" Lei Awarded at 2025 China Brand Boao Summit
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 27 2025
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Source: Newsfilter
Awards and Recognition: JX Luxventure Group Inc. was awarded the 2025 (Industry) Most Socially Responsible Enterprise Award at the China Brand Boao Summit, and its CEO, Sun "Ice" Lei, received the Brand Influence Figure Award for her leadership in promoting sustainability and social impact in the wholesale trade sector.
Commitment to Sustainability: The company emphasizes its dedication to innovation and social responsibility through initiatives focused on carbon reduction, education, rural revitalization, and global philanthropy, aiming to create shared value and empower communities worldwide.
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About JXG
JX Luxventure Group Inc, formerly JX Luxventure Ltd, is a holding company mainly engaged in tourism sector and supplying related products and technology solutions. The Company mainly operates its business through three segments. The Tourism Products segment is engaged in the provision of airline tickets and travel experience packages. The Technology segment is engaged in the provision of software solutions for tourism cross-border operation. The Cross-border Merchandise segment is engaged in supplying tourism cross-border merchandise to business clients that operate online and offline platforms. The Company mainly conducts its business in the domestic market.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








