JP Morgan Keeps Overweight Rating on Futu Holdings and Increases Price Target to $270
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 28 2025
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Should l Buy FUTU?
Source: Benzinga
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Analyst Views on FUTU
Wall Street analysts forecast FUTU stock price to rise
7 Analyst Rating
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 153.500
Low
157.85
Averages
222.55
High
300.00
Current: 153.500
Low
157.85
Averages
222.55
High
300.00
About FUTU
Futu Holdings Ltd is an investment holding company engaged in offering digitized brokerage platforms. The Company is involved in the provision of online brokerage services and margin financing services through software and websites. The Company mainly provides investing services through its digital brokerage platform under the name of Futu NiuNiu. The Company’s service offerings include trade executions and margin financings, which allow its clients to trade securities across markets, such as stocks, warrants, options and exchange traded funds (ETFs). In addition, the Company also provides financial information and online community services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rating Upgrade: Goldman Sachs upgrades Futu Holdings from Neutral to Buy with a target price of $213.39, implying a 29% upside, reflecting a positive outlook on the Chinese wealth management market and a reassessment of Futu's new client growth.
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- Accelerated Client Growth: Analyst Shuo Yang predicts that Futu will add 802,000 new paying clients in 2026 and 659,000 in 2027, indicating strong growth potential in favorable market conditions, which will further solidify its market position.
- Price Target Increase: Goldman Sachs upgraded Futu's rating from neutral to buy and raised the price target from $157.85 to $213.39, implying a potential gain of about 31% from Friday's close, reflecting optimism about Futu's new client growth and capital market outlook.
- Significant Competitive Advantages: Futu's low-fee, convenience-driven discount platform demonstrates higher client retention and return on equity, with the analyst noting its operational efficiency in distinct competitive regions, providing a durable competitive edge in the market.
- Digital Assets as Growth Driver: Although Futu currently offers retail crypto trading without B2B infrastructure, the analyst believes that future growth will stem from crypto trading, attracting new clients and increasing assets under management, thus driving expansion in the digital asset space.
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- Innovative Pension Trust: Futu Trustee launched the Pension Family Trust on January 9, 2026, specifically designed for Hong Kong's middle-class families, with a minimum entry threshold of just HK$3 million, reducing traditional trust barriers by over 90% and enabling more families to access professional asset protection and succession planning services.
- Transparent Pricing Structure: The trust features a one-time setup fee of HK$28,000 and an annual management fee starting at HK$10,000, approximately 0.2%-0.3% of assets under management, with no additional charges for cash injections or trust termination, significantly alleviating financial burdens for middle-class families.
- Digital Convenience: The entire trust setup process is completed online, with real-time asset visibility, requiring only 2-3 weeks for establishment and offering 24/7 intelligent client support, greatly enhancing user experience and meeting modern families' demands for convenience.
- Comprehensive Ecosystem: This trust provides more than just a legal structure; it supports diversified global investments, allows for the injection of annuities and large life insurance policies, and ensures automatic payments to top-tier medical and elderly care providers in case of incapacity, demonstrating flexibility to adapt to evolving family needs.
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