Ituran collaborates with Yamaha and BMW Motorrad to venture into Brazil's motorcycle market.
Ituran's Market Expansion: Ituran is expanding its presence in the motorcycle market through partnerships with Yamaha and BMW Motorrad in Brazil.
Strategic Focus on Two-Wheelers: The new deals signify a strategic push into the rapidly growing global two-wheeler segment.
Connected Services Integration: Ituran's connected services, which include vehicle tracking and response, are being integrated into Yamaha and BMW Motorrad motorcycles.
Brazil as Launchpad: Brazil was selected for this initiative due to its status as the largest market in Latin America and Ituran's strong foothold in connected vehicle services there.
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Ituran Signs New OEM Agreement with Renault in Latin America
New Agreement with Renault: Ituran Location and Control Ltd. has signed a three-year service agreement with Renault to provide vehicle telematics services in Latin America, with potential for global expansion.
Growth Potential: The partnership is expected to enhance Ituran's market presence and accelerate subscriber growth, as it aligns with Renault's strategy to offer innovative services to customers.
