Inaugural Drink Las Vegas Festival Set for September 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy MGM?
Source: PRnewswire
- Grand Beverage Festival: The inaugural Drink Las Vegas is set to take place from September 24 to 27, 2026, across four luxury resorts in Las Vegas, expected to attract numerous beverage and culinary enthusiasts, thereby boosting local tourism and the dining sector's recovery and growth.
- Industry Leaders Unite: The event will bring together renowned mixologists, chefs, and industry experts, featuring over 50 dynamic events designed to enhance awareness of beverage culture through educational and tasting experiences, further driving innovation in the industry.
- Market Demand Response: In collaboration with a21 and PRP, MGM Resorts is launching this festival to cater to the high-end beverage market's demand, emphasizing the perfect synergy between drinks and dishes, which is anticipated to attract more consumers and enhance brand influence.
- Future Development Potential: This festival not only celebrates beverage culture but also provides a platform for participating brands to showcase their offerings, helping them stand out in a competitive market and further solidifying Las Vegas's status as a premier global dining destination.
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Analyst Views on MGM
Wall Street analysts forecast MGM stock price to rise
14 Analyst Rating
5 Buy
7 Hold
2 Sell
Hold
Current: 34.270
Low
29.00
Averages
40.31
High
56.00
Current: 34.270
Low
29.00
Averages
40.31
High
56.00
About MGM
MGM Resorts International is a global gaming and entertainment company with national and international locations featuring hotels and casinos, meetings and conference spaces, live and theatrical entertainment experiences, and a range of restaurant, nightlife and retail offerings. The Company’s segments include Las Vegas Strip Resorts, Regional Operations, MGM China, and MGM Digital. The Las Vegas Strip Resorts segment consists of Aria, Bellagio, The Cosmopolitan of Las Vegas, MGM Grand Las Vegas, Mandalay Bay, Luxor, New York-New York, Excalibur, and Park MGM. The Regional Operations segment consists of MGM Grand Detroit in Detroit, Michigan; Beau Rivage in Biloxi, Mississippi; Gold Strike Tunica in Tunica; Borgata in Atlantic City, New Jersey; MGM National Harbor in Prince George’s County, Maryland; MGM Springfield in Springfield, Massachusetts; Empire City in Yonkers, New York, and others. MGM Digital is its online gaming portfolio which is primarily comprised of LeoVegas.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Industry Leaders Unite: The event will bring together renowned mixologists, chefs, and industry experts, featuring over 50 dynamic events designed to enhance awareness of beverage culture through educational and tasting experiences, further driving innovation in the industry.
- Market Demand Response: In collaboration with a21 and PRP, MGM Resorts is launching this festival to cater to the high-end beverage market's demand, emphasizing the perfect synergy between drinks and dishes, which is anticipated to attract more consumers and enhance brand influence.
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- Star Showdown: The event will culminate in a skills showdown featuring the Cavinder twins on April 5, streamed live on X, YouTube, and the BetMGM app, which is expected to draw a large audience and further amplify BetMGM's market influence.
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- Grand Beverage Festival: The inaugural Drink Las Vegas is set to take place from September 24 to 27, 2026, across four luxury resorts in Las Vegas, expected to attract numerous beverage and culinary enthusiasts, thereby boosting local tourism and the dining sector's recovery and growth.
- Industry Leaders Unite: The event will bring together renowned mixologists, chefs, and industry experts, featuring over 50 dynamic events designed to enhance awareness of beverage culture through educational and tasting experiences, further driving innovation in the industry.
- Market Demand Response: In collaboration with a21 and PRP, MGM Resorts is launching this festival to cater to the high-end beverage market's demand, emphasizing the perfect synergy between drinks and dishes, which is anticipated to attract more consumers and enhance brand influence.
- Future Development Potential: This festival not only celebrates beverage culture but also provides a platform for participating brands to showcase their offerings, helping them stand out in a competitive market and further solidifying Las Vegas's status as a premier global dining destination.
See More
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- Diverse Programming: The festival will feature over 50 dynamic events, including educational sessions, tasting experiences, and brand showcases, aimed at enhancing awareness of beverage culture and providing unique food and drink pairing experiences for attendees.
- Industry Leaders Involved: The event will bring together renowned mixologists, chefs, and industry experts to foster beverage innovation and cultural exchange, further solidifying Las Vegas's position as a global hub for beverage culture.
- Market Demand Focus: The collaboration between MGM Resorts, a21, and PRP highlights a commitment to the premium beverage market, expected to drive brand exposure and sales growth while offering consumers a higher quality beverage experience.
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- Star Showdown: The event will culminate in a skills showdown featuring the Cavinder twins, streamed live on X, YouTube, and the BetMGM app, which is expected to draw a large audience and increase brand visibility.
- VIP Giveaway Promotion: Players participating in the 'Court of Legends Leaderboard' can win a VIP trip package including four event tickets and a three-night stay at MGM Grand, likely boosting user engagement and brand loyalty.
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