Hotel Whitefish Transformation Project Launched
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 09 2026
0mins
Source: Newsfilter
- South Wing Renovation: The completion of 72 refreshed South Wing guestrooms, including a new bridal suite and larger suites, aims to enhance the experience for weddings and family travel, thereby increasing the hotel's appeal and market competitiveness.
- New Event Center Construction: An 8,250-square-foot event center is set to open in Fall 2026, accommodating up to 350 guests for events, which is expected to attract more group and event business, driving local economic growth.
- Comprehensive Hotel Experience: The full launch of reimagined dining, social spaces, and additional guest rooms is targeted for Summer 2027, aiming to elevate customer experiences and meet the growing demand for year-round tourism.
- Strategic Investment Plan: Pursuit plans to invest over $300 million across its portfolio by 2030 to support the growing tourism and event demand in the Whitefish market, further solidifying its market position in the region.
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Analyst Views on PRSU
Wall Street analysts forecast PRSU stock price to fall
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 48.870
Low
44.00
Averages
45.67
High
48.00
Current: 48.870
Low
44.00
Averages
45.67
High
48.00
About PRSU
Pursuit Attractions and Hospitality, Inc. is an attractions and hospitality company that owns and operates a collection of experiences in destinations in the United States, Canada, Iceland, and Costa Rica. Its elevated hospitality experience includes 17 point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with national parks and renowned global travel locations. Its collections include Banff Jasper Collection, Alaska Collection, Glacier Park Collection, Flyover Attractions, Sky Lagoon and Tabacon. Its Banff Jasper Collection includes Golden Skybridge, Banff Gondola, Lake Minnewanka Cruise, and Columbia Icefield Adventure and Ice Odyssey Experience. Its Flyover Attractions include Flyover Canada, Flyover Iceland, Flyover Las Vegas, and Flyover Chicago. It draws its guests from markets, including the United States, Canada, Asia Pacific, Western Europe, and Central America.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Hotel Whitefish Transformation Project Launched
- South Wing Renovation: The completion of 72 refreshed South Wing guestrooms, including a new bridal suite and larger suites, aims to enhance the experience for weddings and family travel, thereby increasing the hotel's appeal and market competitiveness.
- New Event Center Construction: An 8,250-square-foot event center is set to open in Fall 2026, accommodating up to 350 guests for events, which is expected to attract more group and event business, driving local economic growth.
- Comprehensive Hotel Experience: The full launch of reimagined dining, social spaces, and additional guest rooms is targeted for Summer 2027, aiming to elevate customer experiences and meet the growing demand for year-round tourism.
- Strategic Investment Plan: Pursuit plans to invest over $300 million across its portfolio by 2030 to support the growing tourism and event demand in the Whitefish market, further solidifying its market position in the region.
See More
Launch of World's First Electric Ice Explorer for Glacier Tours
- Electric Explorer Launch: Pursuit has unveiled the world's first electric Ice Explorer in Jasper National Park, Alberta, aimed at enhancing guest experiences through eco-friendly technology while minimizing environmental impact on the Athabasca Glacier.
- Significant Emission Reductions: The new vehicle has the potential to reduce CO₂ emissions by 200 to 300 kilograms per day compared to traditional diesel Ice Explorers, marking a substantial advancement in the company's efforts to lower greenhouse gas emissions.
- Innovative Technology Implementation: The Electric Ice Explorer features a lightweight design that is over 50% lighter than its predecessor, equipped with bifacial solar panels and regenerative braking systems, enhancing operational efficiency and safety on glacial terrain.
- Commitment to Sustainability: Supported in part by the GreenStep EcoFund, this initiative reflects Pursuit's dedication to sustainable tourism, with plans to explore greater electrification in glacier access in the future.
See More
Pursuit Attractions Reports Record Q1 2026 Earnings with Strong Growth
- Significant Revenue Growth: Pursuit Attractions achieved a record revenue of $51.6 million in Q1 2026, reflecting a 37% increase compared to the previous year and surpassing analysts' estimates of $47.4 million, indicating strong demand for year-round experiences and effective cost management.
- Strong Performance from Tabacon: The Tabacon facility in Costa Rica generated $10 million in revenue for the quarter, with management implementing smart operational adjustments that drove growth through its thermal river attractions, further solidifying the company's market position.
- Share Repurchase Program: The company repurchased $40.4 million in shares at an average price of $35.40 during Q1, with the Board approving an additional $50 million in repurchase authorization, leaving approximately $60 million available for future buybacks, demonstrating confidence in its intrinsic value.
- Capital Expenditure Adjustments: The company anticipates investing $70 million to $80 million in growth capital expenditures during 2026, although this guidance range has been reduced from prior estimates, project completion timelines remain on track, indicating a continued commitment to future growth.
See More
Pursuit Attractions Q1 Earnings Beat Expectations
- Earnings Report: Pursuit Attractions and Hospitality reported a Q1 Non-GAAP EPS of -$0.94, aligning with market expectations, indicating stability in the company's recovery of profitability.
- Revenue Growth: The company achieved Q1 revenue of $51.64 million, reflecting a 37.3% year-over-year increase, surpassing analyst expectations by $4.23 million, demonstrating robust recovery in the tourism and hospitality sector.
- Market Reaction: Although the EPS remains negative, the significant revenue growth may enhance investor confidence in the company's future profitability, potentially leading to a positive impact on its stock price.
- Industry Outlook: With the recovery of the tourism industry, Pursuit Attractions' strong performance could provide greater market share and growth opportunities in a highly competitive landscape.
See More
Pursuit Attractions Reports Q4 Earnings Miss
- Earnings Report Disappointment: Pursuit Attractions & Hospitality reported a Q4 Non-GAAP EPS of -$0.89, missing expectations by $0.09, indicating challenges in profitability that could undermine investor confidence.
- Significant Revenue Decline: The company’s Q4 revenue of $57.07 million represents an 84.4% year-over-year drop, failing to meet projections, which reflects the vulnerability of its business in the current economic climate and may lead to future liquidity issues.
- Stock Price Reaction: Shares fell 3.94% in after-hours trading, indicating a negative market reaction to the earnings report, which could affect the company’s future financing capabilities and market perception.
- Strategic Licensing Move: The company is making a strategic licensing move with its Flyover business, which, despite the poor financial performance, may provide new revenue growth opportunities, demonstrating management's focus on business transformation.
See More
Brogent Acquires Flyover to Propel International Expansion
- Strategic Acquisition: Brogent Technologies has reached an agreement to acquire Flyover Attractions from Pursuit Attractions, with the transaction expected to close in Spring 2026, aimed at enhancing Flyover's operational, creative, and technological capabilities to drive international growth.
- Market Integration: This acquisition will enable Flyover and Brogent to achieve a higher level of vertical integration in the global immersive entertainment market, facilitating closer alignment of technology development, content production, and guest experience delivery to support scalable attraction deployment.
- Global Footprint Expansion: With over 9 million guests to date, Flyover has become a leading operator of flying theaters, and this acquisition will significantly expand Brogent's immersive entertainment portfolio, enhancing its competitive position in the market.
- Future Growth Potential: The combination of Brogent's technology platform and Flyover's creative innovation will drive a new integrated model for immersive attractions, supporting future market expansion and enhancing economic impact.
See More
Hotel Whitefish Transformation Project Launched
- South Wing Renovation: The completion of 72 refreshed South Wing guestrooms, including a new bridal suite and larger suites, aims to enhance the experience for weddings and family travel, thereby increasing the hotel's appeal and market competitiveness.
- New Event Center Construction: An 8,250-square-foot event center is set to open in Fall 2026, accommodating up to 350 guests for events, which is expected to attract more group and event business, driving local economic growth.
- Comprehensive Hotel Experience: The full launch of reimagined dining, social spaces, and additional guest rooms is targeted for Summer 2027, aiming to elevate customer experiences and meet the growing demand for year-round tourism.
- Strategic Investment Plan: Pursuit plans to invest over $300 million across its portfolio by 2030 to support the growing tourism and event demand in the Whitefish market, further solidifying its market position in the region.
See More
Launch of World's First Electric Ice Explorer for Glacier Tours
- Electric Explorer Launch: Pursuit has unveiled the world's first electric Ice Explorer in Jasper National Park, Alberta, aimed at enhancing guest experiences through eco-friendly technology while minimizing environmental impact on the Athabasca Glacier.
- Significant Emission Reductions: The new vehicle has the potential to reduce CO₂ emissions by 200 to 300 kilograms per day compared to traditional diesel Ice Explorers, marking a substantial advancement in the company's efforts to lower greenhouse gas emissions.
- Innovative Technology Implementation: The Electric Ice Explorer features a lightweight design that is over 50% lighter than its predecessor, equipped with bifacial solar panels and regenerative braking systems, enhancing operational efficiency and safety on glacial terrain.
- Commitment to Sustainability: Supported in part by the GreenStep EcoFund, this initiative reflects Pursuit's dedication to sustainable tourism, with plans to explore greater electrification in glacier access in the future.
See More
Pursuit Attractions Reports Record Q1 2026 Earnings with Strong Growth
- Significant Revenue Growth: Pursuit Attractions achieved a record revenue of $51.6 million in Q1 2026, reflecting a 37% increase compared to the previous year and surpassing analysts' estimates of $47.4 million, indicating strong demand for year-round experiences and effective cost management.
- Strong Performance from Tabacon: The Tabacon facility in Costa Rica generated $10 million in revenue for the quarter, with management implementing smart operational adjustments that drove growth through its thermal river attractions, further solidifying the company's market position.
- Share Repurchase Program: The company repurchased $40.4 million in shares at an average price of $35.40 during Q1, with the Board approving an additional $50 million in repurchase authorization, leaving approximately $60 million available for future buybacks, demonstrating confidence in its intrinsic value.
- Capital Expenditure Adjustments: The company anticipates investing $70 million to $80 million in growth capital expenditures during 2026, although this guidance range has been reduced from prior estimates, project completion timelines remain on track, indicating a continued commitment to future growth.
See More
Pursuit Attractions Q1 Earnings Beat Expectations
- Earnings Report: Pursuit Attractions and Hospitality reported a Q1 Non-GAAP EPS of -$0.94, aligning with market expectations, indicating stability in the company's recovery of profitability.
- Revenue Growth: The company achieved Q1 revenue of $51.64 million, reflecting a 37.3% year-over-year increase, surpassing analyst expectations by $4.23 million, demonstrating robust recovery in the tourism and hospitality sector.
- Market Reaction: Although the EPS remains negative, the significant revenue growth may enhance investor confidence in the company's future profitability, potentially leading to a positive impact on its stock price.
- Industry Outlook: With the recovery of the tourism industry, Pursuit Attractions' strong performance could provide greater market share and growth opportunities in a highly competitive landscape.
See More
Pursuit Attractions Reports Q4 Earnings Miss
- Earnings Report Disappointment: Pursuit Attractions & Hospitality reported a Q4 Non-GAAP EPS of -$0.89, missing expectations by $0.09, indicating challenges in profitability that could undermine investor confidence.
- Significant Revenue Decline: The company’s Q4 revenue of $57.07 million represents an 84.4% year-over-year drop, failing to meet projections, which reflects the vulnerability of its business in the current economic climate and may lead to future liquidity issues.
- Stock Price Reaction: Shares fell 3.94% in after-hours trading, indicating a negative market reaction to the earnings report, which could affect the company’s future financing capabilities and market perception.
- Strategic Licensing Move: The company is making a strategic licensing move with its Flyover business, which, despite the poor financial performance, may provide new revenue growth opportunities, demonstrating management's focus on business transformation.
See More
Brogent Acquires Flyover to Propel International Expansion
- Strategic Acquisition: Brogent Technologies has reached an agreement to acquire Flyover Attractions from Pursuit Attractions, with the transaction expected to close in Spring 2026, aimed at enhancing Flyover's operational, creative, and technological capabilities to drive international growth.
- Market Integration: This acquisition will enable Flyover and Brogent to achieve a higher level of vertical integration in the global immersive entertainment market, facilitating closer alignment of technology development, content production, and guest experience delivery to support scalable attraction deployment.
- Global Footprint Expansion: With over 9 million guests to date, Flyover has become a leading operator of flying theaters, and this acquisition will significantly expand Brogent's immersive entertainment portfolio, enhancing its competitive position in the market.
- Future Growth Potential: The combination of Brogent's technology platform and Flyover's creative innovation will drive a new integrated model for immersive attractions, supporting future market expansion and enhancing economic impact.
See More
