Honda (HMC) Aims to Sell 1.5M Vehicles in 2026 with Focus on Hybrid Models
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
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Source: seekingalpha
- Sales Target: Honda expects to sell 1.5 million vehicles in 2026, a 4% increase from 1.43 million in 2025, marking the company's best sales performance since 2021 and demonstrating its competitiveness in a recovering market.
- Product Strategy Adjustment: To adapt to market changes, Honda plans to increase production of core models like the CR-V, Civic, and Accord, while also launching the Acura ADX and Integra to meet consumer demand for affordable, high-value products.
- New Model Launch: The refreshed 2026 Honda Pilot will begin arriving at dealerships in mid-December, featuring a larger touchscreen and safety upgrades, while the Civic will incorporate the S+ Shift feature from the Prelude to enhance driving experience.
- Luxury Brand Development: Acura's RSX electrified SUV is expected to launch in H2 2026, with product enhancements for the Type S and MDX models later this year, showcasing Honda's ongoing investment in the luxury electric vehicle market.
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Analyst Views on HMC
About HMC
Honda Motor Co Ltd is a Japan-based company principally engaged in the motorcycle business, the automobile business, the financial service business and the life creation business. The Company operates through four business segments. The Motorcycle segment is engaged in the research and development, production and sale of motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles and related parts. The Automobile segment is engaged in the research and development, production and sale of automobiles and related parts. The Financial Service segment is engaged in the sales financing and leasing of its products. The Power Products and Other Business segment is engaged in the research and development, production and sale of power products and related parts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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