Holley Performance Appoints Del Bohlman as VP
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
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Holley Performance Brands announced the appointment of Del Bohlman as vice president of its Safety & Racing Division, effective Jan. 1, 2026. Bohlman succeeds Brian Appelgate, who is retiring after a distinguished four-decade career in the performance automotive industry. Bohlman brings more than 20 years of global leadership experience in the powersports and performance sectors, most recently as CEO of Dealer Rocket.
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Analyst Views on HLLY
Wall Street analysts forecast HLLY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HLLY is 5.25 USD with a low forecast of 4.50 USD and a high forecast of 7.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 3.930
Low
4.50
Averages
5.25
High
7.00
Current: 3.930
Low
4.50
Averages
5.25
High
7.00
About HLLY
Holley, Inc. is engaged in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The Company owns and manages a portfolio of brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. It is a manufacturer of a diversified line of performance automotive products, including carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners and automotive performance plumbing products. It is also a manufacturer of exhaust products as well as shifters, converters, transmission kits, transmissions, tuners and automotive software. The Company’s products are designed to enhance street, off-road, recreational and competitive vehicle performance through increased horsepower, torque and drivability. Its brands include Holley EFI, Holley, MSD, Simpson, and Flowmaster, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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