Holley Launches 2026 Flagship Event Season with Enhanced Fan Experiences
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2026
0mins
Should l Buy HLLY?
Source: Newsfilter
- Season Kickoff: Holley Performance Brands announces the start of its 2026 flagship event season with LS Fest West at Las Vegas Motor Speedway on April 24, expected to draw significant attendance from automotive enthusiasts, thereby reinforcing its leadership in the high-performance automotive market.
- Increased Participation: The 2025 flagship events attracted over 105,000 attendees and generated more than 75 million social media impressions, with Holley aiming to enhance brand impact and customer engagement through new activations and improved fan experiences in 2026.
- New Experiences Launched: Holley will introduce new activities such as the Drift Challenge and Drift Ride-Along, designed to elevate on-site engagement and brand interaction, which is anticipated to attract more automotive enthusiasts and enhance brand loyalty.
- Diverse Event Schedule: Holley's flagship events include LS Fest Texas and MoParty, featuring drifting, drag racing, and car shows, showcasing Holley's diversified strategy in the automotive aftermarket sector and further expanding its market share.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy HLLY?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on HLLY
Wall Street analysts forecast HLLY stock price to rise
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 2.820
Low
4.50
Averages
5.25
High
7.00
Current: 2.820
Low
4.50
Averages
5.25
High
7.00
About HLLY
Holley, Inc. designs, manufactures, and distributes high-performance automotive aftermarket products to car and truck enthusiasts in the United States, Canada and Europe. It owns and manages a portfolio of brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. It is a manufacturer of a diversified line of performance automotive products, including carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, engine tuners and automotive performance plumbing products. It also manufactures exhaust products as well as shifters, converters, transmission kits, transmissions, tuners and automotive software. Its products are designed to enhance street, off-road, recreational and competitive vehicle performance through increased horsepower, torque and drivability. Its brands include Holley, Holley EFI, MSD, Simpson, Flowmaster, EDGE, and Accel, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Holley Reports Q1 Earnings with Revenue Decline and Adjusted Income Growth
- Revenue Performance: Holley's Q1 earnings report reveals revenue of $147.3 million, a 3.7% year-over-year decline that missed expectations by $6.7 million, reflecting challenges in market demand.
- Adjusted Income Growth: Despite the revenue drop, adjusted net income rose to $5.7 million from $2.6 million last year, indicating improvements in cost control and operational efficiency within the company.
- Free Cash Flow Status: The company reported a negative free cash flow of $(6.3) million, an improvement from $(10.8) million last year, suggesting progress in cash management, although liquidity pressures remain.
- EBITDA Stability: Adjusted EBITDA remained stable at $27.3 million, with an EBITDA margin increase to 18.5% from 17.8% last year, demonstrating the company's consistent profitability amidst revenue challenges.
See More
Holley Inc. Reports Increased Q1 Profit
- Profit Growth: Holley Inc. reported a net profit of $7.257 million for Q1, translating to earnings per share of $0.06, which is a significant increase from last year's $2.817 million and $0.02 per share, indicating improved profitability.
- Revenue Decline: Despite the profit increase, Holley's revenue fell by 3.7%, from $153.044 million last year to $147.330 million this year, suggesting challenges in sales performance.
- Market Reaction: The profit growth may boost investor confidence, although the revenue decline could raise concerns about future sales growth, prompting investors to monitor how the company addresses market challenges.
- Need for Strategic Adjustment: Holley must evaluate its market strategies to counteract the trend of declining revenue, ensuring sustained growth and profitability in the future.
See More
Holley Reports Q1 Net Income Growth Amid Portfolio Optimization
- Significant Net Income Growth: Holley reported a net income of $7.3 million in Q1, an increase of $4.4 million year-over-year, demonstrating enhanced profitability amid market challenges, reflecting effective cost control and operational efficiency.
- Stable Adjusted EBITDA Performance: The company achieved an adjusted EBITDA of $27.3 million with a margin of 18.5%, up 71 basis points from the previous year, indicating positive progress in portfolio optimization and operational efficiency improvements.
- Strategic Acquisition Enhances Market Position: Holley's acquisition of HRX expands its racewear capabilities and strengthens its presence in Europe, marking a re-engagement of its M&A strategy, which is expected to further drive growth in its core business.
- Cash Flow Improvement and Cost Control: The company improved its free cash flow by $4.5 million, reducing cash used in operating activities to $2.9 million, showcasing success in optimizing operations and lowering complexity, which is expected to provide funding support for future growth.
See More
Holley Launches 2026 Flagship Event Season with Enhanced Fan Experiences
- Season Kickoff: Holley Performance Brands announces the start of its 2026 flagship event season with LS Fest West at Las Vegas Motor Speedway on April 24, expected to draw significant attendance from automotive enthusiasts, thereby reinforcing its leadership in the high-performance automotive market.
- Increased Participation: The 2025 flagship events attracted over 105,000 attendees and generated more than 75 million social media impressions, with Holley aiming to enhance brand impact and customer engagement through new activations and improved fan experiences in 2026.
- New Experiences Launched: Holley will introduce new activities such as the Drift Challenge and Drift Ride-Along, designed to elevate on-site engagement and brand interaction, which is anticipated to attract more automotive enthusiasts and enhance brand loyalty.
- Diverse Event Schedule: Holley's flagship events include LS Fest Texas and MoParty, featuring drifting, drag racing, and car shows, showcasing Holley's diversified strategy in the automotive aftermarket sector and further expanding its market share.
See More
Holley Announces First Quarter 2026 Earnings Release Date
- Earnings Call Announcement: Holley Performance Brands will host a conference call on May 6, 2026, at 8:30 AM ET to discuss its first quarter financial results, demonstrating the company's commitment to transparency and investor communication.
- Financial Results Preview: The earnings release and presentation will be issued before market open on May 6, ensuring timely access to critical information for investors, which is likely to bolster market confidence.
- Executive Participation: The call will be led by CEO Matthew Stevenson and CFO Jesse Weaver, highlighting the management's focus on financial performance and commitment to engaging with investors.
- Replay and Archive Availability: For those unable to attend, a telephone replay will be available until May 13, 2026, ensuring all stakeholders can access financial information, thereby strengthening the connection between the company and its investors.
See More
Holley Launches High-Performance Car Care Product Line
- Product Line Expansion: Holley, in partnership with Malco Automotive, launches the Holley High-Performance Car Care line featuring six core products, aimed at meeting the needs of vehicle owners who value both appearance and performance, thereby enriching its chemicals portfolio.
- Market Positioning: The new line is designed specifically for performance enthusiasts, providing a systematic solution for cleaning, protecting, and enhancing vehicle appearance, which is expected to boost customer loyalty and increase market share.
- Launch Event: Holley will debut the new products at the LS Fest West event from April 24-26, 2026, with an official commercial availability set for May 6, allowing enthusiasts to engage with the products firsthand.
- Strategic Partnership: By collaborating with Malco, Holley combines expertise in automotive care to deliver professional-grade products to the market, further solidifying its leadership position in the automotive aftermarket industry.
See More
Holley Reports Q1 Earnings with Revenue Decline and Adjusted Income Growth
- Revenue Performance: Holley's Q1 earnings report reveals revenue of $147.3 million, a 3.7% year-over-year decline that missed expectations by $6.7 million, reflecting challenges in market demand.
- Adjusted Income Growth: Despite the revenue drop, adjusted net income rose to $5.7 million from $2.6 million last year, indicating improvements in cost control and operational efficiency within the company.
- Free Cash Flow Status: The company reported a negative free cash flow of $(6.3) million, an improvement from $(10.8) million last year, suggesting progress in cash management, although liquidity pressures remain.
- EBITDA Stability: Adjusted EBITDA remained stable at $27.3 million, with an EBITDA margin increase to 18.5% from 17.8% last year, demonstrating the company's consistent profitability amidst revenue challenges.
See More
Holley Inc. Reports Increased Q1 Profit
- Profit Growth: Holley Inc. reported a net profit of $7.257 million for Q1, translating to earnings per share of $0.06, which is a significant increase from last year's $2.817 million and $0.02 per share, indicating improved profitability.
- Revenue Decline: Despite the profit increase, Holley's revenue fell by 3.7%, from $153.044 million last year to $147.330 million this year, suggesting challenges in sales performance.
- Market Reaction: The profit growth may boost investor confidence, although the revenue decline could raise concerns about future sales growth, prompting investors to monitor how the company addresses market challenges.
- Need for Strategic Adjustment: Holley must evaluate its market strategies to counteract the trend of declining revenue, ensuring sustained growth and profitability in the future.
See More
Holley Reports Q1 Net Income Growth Amid Portfolio Optimization
- Significant Net Income Growth: Holley reported a net income of $7.3 million in Q1, an increase of $4.4 million year-over-year, demonstrating enhanced profitability amid market challenges, reflecting effective cost control and operational efficiency.
- Stable Adjusted EBITDA Performance: The company achieved an adjusted EBITDA of $27.3 million with a margin of 18.5%, up 71 basis points from the previous year, indicating positive progress in portfolio optimization and operational efficiency improvements.
- Strategic Acquisition Enhances Market Position: Holley's acquisition of HRX expands its racewear capabilities and strengthens its presence in Europe, marking a re-engagement of its M&A strategy, which is expected to further drive growth in its core business.
- Cash Flow Improvement and Cost Control: The company improved its free cash flow by $4.5 million, reducing cash used in operating activities to $2.9 million, showcasing success in optimizing operations and lowering complexity, which is expected to provide funding support for future growth.
See More
Holley Launches 2026 Flagship Event Season with Enhanced Fan Experiences
- Season Kickoff: Holley Performance Brands announces the start of its 2026 flagship event season with LS Fest West at Las Vegas Motor Speedway on April 24, expected to draw significant attendance from automotive enthusiasts, thereby reinforcing its leadership in the high-performance automotive market.
- Increased Participation: The 2025 flagship events attracted over 105,000 attendees and generated more than 75 million social media impressions, with Holley aiming to enhance brand impact and customer engagement through new activations and improved fan experiences in 2026.
- New Experiences Launched: Holley will introduce new activities such as the Drift Challenge and Drift Ride-Along, designed to elevate on-site engagement and brand interaction, which is anticipated to attract more automotive enthusiasts and enhance brand loyalty.
- Diverse Event Schedule: Holley's flagship events include LS Fest Texas and MoParty, featuring drifting, drag racing, and car shows, showcasing Holley's diversified strategy in the automotive aftermarket sector and further expanding its market share.
See More
Holley Announces First Quarter 2026 Earnings Release Date
- Earnings Call Announcement: Holley Performance Brands will host a conference call on May 6, 2026, at 8:30 AM ET to discuss its first quarter financial results, demonstrating the company's commitment to transparency and investor communication.
- Financial Results Preview: The earnings release and presentation will be issued before market open on May 6, ensuring timely access to critical information for investors, which is likely to bolster market confidence.
- Executive Participation: The call will be led by CEO Matthew Stevenson and CFO Jesse Weaver, highlighting the management's focus on financial performance and commitment to engaging with investors.
- Replay and Archive Availability: For those unable to attend, a telephone replay will be available until May 13, 2026, ensuring all stakeholders can access financial information, thereby strengthening the connection between the company and its investors.
See More
Holley Launches High-Performance Car Care Product Line
- Product Line Expansion: Holley, in partnership with Malco Automotive, launches the Holley High-Performance Car Care line featuring six core products, aimed at meeting the needs of vehicle owners who value both appearance and performance, thereby enriching its chemicals portfolio.
- Market Positioning: The new line is designed specifically for performance enthusiasts, providing a systematic solution for cleaning, protecting, and enhancing vehicle appearance, which is expected to boost customer loyalty and increase market share.
- Launch Event: Holley will debut the new products at the LS Fest West event from April 24-26, 2026, with an official commercial availability set for May 6, allowing enthusiasts to engage with the products firsthand.
- Strategic Partnership: By collaborating with Malco, Holley combines expertise in automotive care to deliver professional-grade products to the market, further solidifying its leadership position in the automotive aftermarket industry.
See More
