Holley Appoints New Senior Vice President and General Counsel
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 15 2026
0mins
Source: Newsfilter
- Executive Appointment: Holley Performance Brands has announced the appointment of Sarah Apple as Senior Vice President, General Counsel, and Corporate Secretary, effective immediately, bringing extensive public company governance and compliance experience to support the company's legal function.
- Background Experience: Prior to joining Holley, Apple served as Associate General Counsel at REV Group, where she led key initiatives involving SEC reporting and mergers and acquisitions, showcasing her strong background in strategic transactions and operational matters.
- Leadership Integration: Apple will be a member of Holley's senior leadership team, overseeing the company's legal affairs and board governance, with expectations that her legal leadership will drive continued growth and long-term value creation for the company.
- Predecessor Transition: Apple succeeds Carly Kennedy, who strengthened the company's legal and governance capabilities during her tenure and supported several strategic initiatives, ensuring a smooth transition of responsibilities.
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Analyst Views on HLLY
Wall Street analysts forecast HLLY stock price to rise
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 2.900
Low
4.50
Averages
5.25
High
7.00
Current: 2.900
Low
4.50
Averages
5.25
High
7.00
About HLLY
Holley, Inc. designs, manufactures, and distributes high-performance automotive aftermarket products to car and truck enthusiasts in the United States, Canada and Europe. It owns and manages a portfolio of brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. It is a manufacturer of a diversified line of performance automotive products, including carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, engine tuners and automotive performance plumbing products. It also manufactures exhaust products as well as shifters, converters, transmission kits, transmissions, tuners and automotive software. Its products are designed to enhance street, off-road, recreational and competitive vehicle performance through increased horsepower, torque and drivability. Its brands include Holley, Holley EFI, MSD, Simpson, Flowmaster, EDGE, and Accel, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Holley Approves $25M Share Repurchase Program
- Repurchase Program Approved: Holley Performance Brands' board has authorized a share repurchase program allowing the company to buy back up to $25 million of its outstanding common stock, reflecting confidence in its stock value.
- Opportunistic Execution: The company intends to execute repurchases opportunistically, paced against free cash flow generation, ensuring a commitment to achieve net leverage below 3.5x by year-end, thereby enhancing financial stability.
- Positive Stock Reaction: Following the announcement of the repurchase plan, HLLY shares rose 5.2% in premarket trading to $2.64, indicating a favorable market perception of the company's strategy.
- Performance Outlook: Holley targets net sales between $610 million and $640 million for 2026, although its Q1 GAAP EPS of $0.06 met expectations, revenue of $147.3 million fell short by $6.7 million, highlighting competitive pressures in the market.
See More
Holley Appoints New Senior Vice President and General Counsel
- Executive Appointment: Holley Performance Brands has announced the appointment of Sarah Apple as Senior Vice President, General Counsel, and Corporate Secretary, effective immediately, bringing extensive public company governance and compliance experience to support the company's legal function.
- Background Experience: Prior to joining Holley, Apple served as Associate General Counsel at REV Group, where she led key initiatives involving SEC reporting and mergers and acquisitions, showcasing her strong background in strategic transactions and operational matters.
- Leadership Integration: Apple will be a member of Holley's senior leadership team, overseeing the company's legal affairs and board governance, with expectations that her legal leadership will drive continued growth and long-term value creation for the company.
- Predecessor Transition: Apple succeeds Carly Kennedy, who strengthened the company's legal and governance capabilities during her tenure and supported several strategic initiatives, ensuring a smooth transition of responsibilities.
See More
Holley Reports Q1 Earnings with Revenue Decline and Adjusted Income Growth
- Revenue Performance: Holley's Q1 earnings report reveals revenue of $147.3 million, a 3.7% year-over-year decline that missed expectations by $6.7 million, reflecting challenges in market demand.
- Adjusted Income Growth: Despite the revenue drop, adjusted net income rose to $5.7 million from $2.6 million last year, indicating improvements in cost control and operational efficiency within the company.
- Free Cash Flow Status: The company reported a negative free cash flow of $(6.3) million, an improvement from $(10.8) million last year, suggesting progress in cash management, although liquidity pressures remain.
- EBITDA Stability: Adjusted EBITDA remained stable at $27.3 million, with an EBITDA margin increase to 18.5% from 17.8% last year, demonstrating the company's consistent profitability amidst revenue challenges.
See More
Holley Inc. Reports Increased Q1 Profit
- Profit Growth: Holley Inc. reported a net profit of $7.257 million for Q1, translating to earnings per share of $0.06, which is a significant increase from last year's $2.817 million and $0.02 per share, indicating improved profitability.
- Revenue Decline: Despite the profit increase, Holley's revenue fell by 3.7%, from $153.044 million last year to $147.330 million this year, suggesting challenges in sales performance.
- Market Reaction: The profit growth may boost investor confidence, although the revenue decline could raise concerns about future sales growth, prompting investors to monitor how the company addresses market challenges.
- Need for Strategic Adjustment: Holley must evaluate its market strategies to counteract the trend of declining revenue, ensuring sustained growth and profitability in the future.
See More
Holley Reports Q1 Net Income Growth Amid Portfolio Optimization
- Significant Net Income Growth: Holley reported a net income of $7.3 million in Q1, an increase of $4.4 million year-over-year, demonstrating enhanced profitability amid market challenges, reflecting effective cost control and operational efficiency.
- Stable Adjusted EBITDA Performance: The company achieved an adjusted EBITDA of $27.3 million with a margin of 18.5%, up 71 basis points from the previous year, indicating positive progress in portfolio optimization and operational efficiency improvements.
- Strategic Acquisition Enhances Market Position: Holley's acquisition of HRX expands its racewear capabilities and strengthens its presence in Europe, marking a re-engagement of its M&A strategy, which is expected to further drive growth in its core business.
- Cash Flow Improvement and Cost Control: The company improved its free cash flow by $4.5 million, reducing cash used in operating activities to $2.9 million, showcasing success in optimizing operations and lowering complexity, which is expected to provide funding support for future growth.
See More
Holley Launches 2026 Flagship Event Season with Enhanced Fan Experiences
- Season Kickoff: Holley Performance Brands announces the start of its 2026 flagship event season with LS Fest West at Las Vegas Motor Speedway on April 24, expected to draw significant attendance from automotive enthusiasts, thereby reinforcing its leadership in the high-performance automotive market.
- Increased Participation: The 2025 flagship events attracted over 105,000 attendees and generated more than 75 million social media impressions, with Holley aiming to enhance brand impact and customer engagement through new activations and improved fan experiences in 2026.
- New Experiences Launched: Holley will introduce new activities such as the Drift Challenge and Drift Ride-Along, designed to elevate on-site engagement and brand interaction, which is anticipated to attract more automotive enthusiasts and enhance brand loyalty.
- Diverse Event Schedule: Holley's flagship events include LS Fest Texas and MoParty, featuring drifting, drag racing, and car shows, showcasing Holley's diversified strategy in the automotive aftermarket sector and further expanding its market share.
See More
Holley Approves $25M Share Repurchase Program
- Repurchase Program Approved: Holley Performance Brands' board has authorized a share repurchase program allowing the company to buy back up to $25 million of its outstanding common stock, reflecting confidence in its stock value.
- Opportunistic Execution: The company intends to execute repurchases opportunistically, paced against free cash flow generation, ensuring a commitment to achieve net leverage below 3.5x by year-end, thereby enhancing financial stability.
- Positive Stock Reaction: Following the announcement of the repurchase plan, HLLY shares rose 5.2% in premarket trading to $2.64, indicating a favorable market perception of the company's strategy.
- Performance Outlook: Holley targets net sales between $610 million and $640 million for 2026, although its Q1 GAAP EPS of $0.06 met expectations, revenue of $147.3 million fell short by $6.7 million, highlighting competitive pressures in the market.
See More
Holley Appoints New Senior Vice President and General Counsel
- Executive Appointment: Holley Performance Brands has announced the appointment of Sarah Apple as Senior Vice President, General Counsel, and Corporate Secretary, effective immediately, bringing extensive public company governance and compliance experience to support the company's legal function.
- Background Experience: Prior to joining Holley, Apple served as Associate General Counsel at REV Group, where she led key initiatives involving SEC reporting and mergers and acquisitions, showcasing her strong background in strategic transactions and operational matters.
- Leadership Integration: Apple will be a member of Holley's senior leadership team, overseeing the company's legal affairs and board governance, with expectations that her legal leadership will drive continued growth and long-term value creation for the company.
- Predecessor Transition: Apple succeeds Carly Kennedy, who strengthened the company's legal and governance capabilities during her tenure and supported several strategic initiatives, ensuring a smooth transition of responsibilities.
See More
Holley Reports Q1 Earnings with Revenue Decline and Adjusted Income Growth
- Revenue Performance: Holley's Q1 earnings report reveals revenue of $147.3 million, a 3.7% year-over-year decline that missed expectations by $6.7 million, reflecting challenges in market demand.
- Adjusted Income Growth: Despite the revenue drop, adjusted net income rose to $5.7 million from $2.6 million last year, indicating improvements in cost control and operational efficiency within the company.
- Free Cash Flow Status: The company reported a negative free cash flow of $(6.3) million, an improvement from $(10.8) million last year, suggesting progress in cash management, although liquidity pressures remain.
- EBITDA Stability: Adjusted EBITDA remained stable at $27.3 million, with an EBITDA margin increase to 18.5% from 17.8% last year, demonstrating the company's consistent profitability amidst revenue challenges.
See More
Holley Inc. Reports Increased Q1 Profit
- Profit Growth: Holley Inc. reported a net profit of $7.257 million for Q1, translating to earnings per share of $0.06, which is a significant increase from last year's $2.817 million and $0.02 per share, indicating improved profitability.
- Revenue Decline: Despite the profit increase, Holley's revenue fell by 3.7%, from $153.044 million last year to $147.330 million this year, suggesting challenges in sales performance.
- Market Reaction: The profit growth may boost investor confidence, although the revenue decline could raise concerns about future sales growth, prompting investors to monitor how the company addresses market challenges.
- Need for Strategic Adjustment: Holley must evaluate its market strategies to counteract the trend of declining revenue, ensuring sustained growth and profitability in the future.
See More
Holley Reports Q1 Net Income Growth Amid Portfolio Optimization
- Significant Net Income Growth: Holley reported a net income of $7.3 million in Q1, an increase of $4.4 million year-over-year, demonstrating enhanced profitability amid market challenges, reflecting effective cost control and operational efficiency.
- Stable Adjusted EBITDA Performance: The company achieved an adjusted EBITDA of $27.3 million with a margin of 18.5%, up 71 basis points from the previous year, indicating positive progress in portfolio optimization and operational efficiency improvements.
- Strategic Acquisition Enhances Market Position: Holley's acquisition of HRX expands its racewear capabilities and strengthens its presence in Europe, marking a re-engagement of its M&A strategy, which is expected to further drive growth in its core business.
- Cash Flow Improvement and Cost Control: The company improved its free cash flow by $4.5 million, reducing cash used in operating activities to $2.9 million, showcasing success in optimizing operations and lowering complexity, which is expected to provide funding support for future growth.
See More
Holley Launches 2026 Flagship Event Season with Enhanced Fan Experiences
- Season Kickoff: Holley Performance Brands announces the start of its 2026 flagship event season with LS Fest West at Las Vegas Motor Speedway on April 24, expected to draw significant attendance from automotive enthusiasts, thereby reinforcing its leadership in the high-performance automotive market.
- Increased Participation: The 2025 flagship events attracted over 105,000 attendees and generated more than 75 million social media impressions, with Holley aiming to enhance brand impact and customer engagement through new activations and improved fan experiences in 2026.
- New Experiences Launched: Holley will introduce new activities such as the Drift Challenge and Drift Ride-Along, designed to elevate on-site engagement and brand interaction, which is anticipated to attract more automotive enthusiasts and enhance brand loyalty.
- Diverse Event Schedule: Holley's flagship events include LS Fest Texas and MoParty, featuring drifting, drag racing, and car shows, showcasing Holley's diversified strategy in the automotive aftermarket sector and further expanding its market share.
See More
