H&M Bets on AI to Upgrade Stores, Face Off Online Rivals
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 16 2025
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Source: WSJ
H&M's Strategy: H&M is focusing on enhancing its physical store network while integrating digital operations, aiming to compete against online-only rivals.
Competitive Advantage: The company believes that merging digital and physical shopping experiences will be crucial for maintaining its market position, as stated by Chief Digital Information Officer Ellen Svanstrom.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
