Here's the earnings from NIL deals for Heisman Trophy finalists Mendoza, Pavia, and Love this season.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 12 2025
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Should l Buy CELH?
Source: MarketWatch
- Heisman Trophy Voting: The final voting for the 2025 Heisman Trophy is scheduled for Saturday.
- Top College Players: The award recognizes the top players in college football competing for the sport's highest individual honor.
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Analyst Views on CELH
Wall Street analysts forecast CELH stock price to rise
17 Analyst Rating
14 Buy
2 Hold
1 Sell
Strong Buy
Current: 44.350
Low
45.00
Averages
62.85
High
80.00
Current: 44.350
Low
45.00
Averages
62.85
High
80.00
About CELH
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a lifestyle and energy drink. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. It also offers a new CELSIUS Essentials line, available in 16-ounce cans and a Hydration line of zero-sugar powders that are infused with electrolytes and are available in a variety of fruit-forward flavors. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce platforms. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C. The Company's product portfolio also includes the health and wellness brand Alani Nu.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Executive Presentation: Celsius Holdings' CEO John Fieldly, COO Eric Hanson, and CBO Kyle Watson will present at the Consumer Analyst Group of New York (CAGNY) Conference on February 19, 2026, showcasing the company's strategy and market outlook, which is expected to attract investor interest.
- Earnings Release Schedule: The company plans to release its fourth quarter and full-year 2025 financial results before market open on February 26, 2026, followed by a conference call to analyze the financial results and address investor inquiries, enhancing transparency and investor confidence.
- Webcast and Replay: Celsius will provide live webcasts and replays of the conference on its investor relations website, ensuring investors can access key information in a timely manner, in compliance with the SEC's Regulation Fair Disclosure, thereby enhancing the breadth of information dissemination.
- Functional Beverage Market Positioning: Celsius Holdings focuses on the functional beverage market, with brands like CELSIUS® and Alani Nu®, meeting the demand for healthy drinks through innovative products, further solidifying its market position in the rapidly growing functional beverage sector.
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- New Board Members: Celsius Holdings has appointed Christy Jacoby and John Short to its Board of Directors, replacing Israel Kontorovsky and Michael Del Pozzo, aiming to enhance the board's expertise to support the company's long-term value creation strategy.
- Jacoby's Background: Christy Jacoby currently serves as Senior Vice President and CFO of PepsiCo North America Operations, overseeing approximately $40 billion in food and beverage business, bringing over 20 years of finance and operational leadership experience, which is expected to provide Celsius with deep financial strategy and performance insights.
- Short's Background: John Short is PepsiCo's Senior Vice President of Strategic Partnerships & Franchise, with over 30 years of leadership experience in the beverage and consumer packaged goods industries, focusing on commercial strategy and revenue growth management, which is anticipated to drive Celsius's expansion and partnerships in the beverage market.
- PepsiCo's Influence: PepsiCo is entitled to nominate two directors under its equity investment agreement with Celsius, indicating its ongoing support and influence over Celsius's future development, which may further strengthen the strategic partnership between the two companies.
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- PepsiCo's Dividend Growth: PepsiCo, known for its iconic brands like Pepsi and Gatorade, raised its dividend by 5% last year, marking 53 consecutive years of increases, with a current yield of 3.8% that significantly outpaces the S&P 500's 1.1%, showcasing the company's robust cash flow and commitment to shareholder returns.
- Main Street Capital's Unique Policy: As a business development company, Main Street Capital provides capital to lower middle-market firms, achieving a 4% dividend increase over the past year and a total growth of 136% since its 2007 IPO, with a monthly dividend policy that ensures sustainable cash flow, currently yielding 6.7%.
- Verizon's Stable Cash Flow: Verizon generates approximately $20 billion in free cash flow annually, supporting its 6.9% dividend, and has increased its dividend for 19 consecutive years; the recent $20 billion acquisition of Frontier Communications is expected to enhance its fiber network, boosting revenue and margins.
- Future Passive Income Outlook: Continued investments in PepsiCo, Main Street Capital, and Verizon are expected to yield increased passive dividend income, accelerating the path to financial independence and reflecting the long-term investment value of high-yield stocks.
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- PepsiCo's Dividend Growth: PepsiCo raised its dividend by 5% last year, marking 53 consecutive years of increases, with a current yield of 3.8% that significantly outpaces the S&P 500's 1.1%, reflecting the company's robust cash flow and commitment to shareholder returns.
- Main Street Capital's Unique Policy: Main Street Capital maintains a sustainable monthly dividend policy, increasing its payout by 4% over the past year and achieving a total increase of 136% since its 2007 IPO, resulting in a 6.7% yield that provides investors with a reliable passive income stream.
- Verizon's Financial Flexibility: Verizon generates approximately $20 billion in free cash flow annually, supporting its 6.9% dividend payments, and has consistently raised its dividend for 19 years, showcasing its strong profitability and market position.
- Acquisition Enhances Growth Potential: Verizon's recent $20 billion acquisition of Frontier Communications aims to bolster its fiber network, which will enhance cross-selling capabilities, driving revenue and margin growth, thereby reinforcing its ability to sustain dividend payments.
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- Tesla's Price Surge: Tesla's stock has soared approximately 1,500% since 2020, turning a $13,000 investment into about $204,000, demonstrating the company's successful turnaround from a net loss of $862 million to achieving $5.1 billion in profit, validating its business model.
- Nvidia's Massive Returns: Nvidia's stock has skyrocketed over 3,000% in six years, transforming a $13,000 investment into approximately $412,000, driven by its leadership in artificial intelligence and nearly $100 billion in annual profits, underscoring its significance in future technologies.
- Celsius's Rapid Growth: Celsius Holdings has seen its stock rise around 3,300% since 2020, increasing a $13,000 investment to about $439,000, reflecting the popularity of its energy drinks and strong partnership with PepsiCo, indicating substantial future growth potential.
- Portfolio Success: The combined value of these three stocks exceeds $1 million, highlighting the investment value of growth stocks, particularly in volatile markets, where holding these stocks long-term could yield significant returns for investors.
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- Tesla's Stock Surge: Since 2020, Tesla's stock has soared around 1,500%, turning a $13,000 investment into approximately $204,000, showcasing the company's ability to generate nearly $5.1 billion in profit despite facing high valuation risks in a competitive market.
- Nvidia's Massive Growth: Nvidia, with a market cap of about $4.5 trillion, has seen its stock rise over 3,000% since 2020, transforming a $13,000 investment into around $412,000, reflecting its pivotal role in the AI sector and sustained profitability.
- Celsius's Rapid Ascent: Celsius's market cap skyrocketed from about $220 million in 2020 to $14 billion, with its stock rising approximately 3,300%, turning a $13,000 investment into about $439,000, demonstrating strong growth in the energy drink market and potential from its partnership with PepsiCo.
- Investment Value of Growth Stocks: The combined investment in these three stocks exceeds $1 million, reminding investors that despite risks, long-term holdings in growth stocks can yield substantial returns.
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