Hasbro Partners with Legendary Entertainment for Street Fighter Toy Line
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6d ago
0mins
Should l Buy HAS?
Source: Yahoo Finance
- Partnership Announcement: Hasbro has entered into a new licensing partnership with Legendary Entertainment to launch a line of toys and collectibles tied to the highly anticipated live-action Street Fighter movie set to release on October 16, 2026, thereby bringing iconic characters into the daily lives of fans.
- Brand Legacy: Hasbro's connection to the Street Fighter franchise dates back to the arcade classic Street Fighter II, when the company created a popular line of toys that helped bring game characters into homes, showcasing Hasbro's deep-rooted expertise and innovation in the toy industry.
- Market Impact: This collaboration not only provides Hasbro with an opportunity to revisit a classic but is expected to attract global fan attention through high-quality product innovation, further solidifying its leadership position in the toy market.
- Future Plans: Hasbro intends to share more information about this product line in the coming months, indicating the company's commitment to this iconic brand and its strategic positioning in the global market.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 95.430
Low
90.00
Averages
95.71
High
100.00
Current: 95.430
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- New Licensing Deal: Hasbro has partnered with Amazon MGM Studios to develop toys, action figures, and roleplay products based on the classic Voltron brand, enhancing its position within the portfolio of iconic 80s brands while opening new market opportunities.
- Film Project Support: The Voltron movie, directed by Rawson Marshall Thurber and featuring stars like Henry Cavill and Sterling K. Brown, involves multiple production companies, showcasing Hasbro's strong influence in the entertainment sector and further monetizing its intellectual property.
- Stock Performance: Hasbro shares rose 1.43% to $96.01 on Wednesday, reaching a new 52-week high, indicating positive market reactions to its new strategies and product lines, suggesting potential for future growth.
See More
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- New Toy Collaboration: Hasbro has announced a licensing partnership with Amazon MGM Studios to produce action figures and roleplay toys for the upcoming live-action Voltron movie, enriching its portfolio of iconic 80s brands.
- Strategic Brand Alignment: Hasbro highlighted that Voltron's long history aligns well with its brand strategy, which is expected to enhance the franchise's longevity and create new market opportunities for the company.
- Film Production Update: Directed by Rawson Marshall Thurber, the film features a cast including Henry Cavill, Sterling K. Brown, Alba Baptista, and Rita Ora, and is currently in post-production with a planned 2026 release on Prime Video.
- Acquisition Context: Amazon's acquisition of MGM Studios in 2021 for approximately $8.45 billion was aimed at developing new film and series projects to bolster Prime Video's catalog, thereby increasing engagement with its broader Prime membership base.
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- Price Target Set: Analysts have established a mean price target of $94.75 for Hasbro, reflecting optimistic expectations regarding the company's future profitability and market performance, potentially driving the stock price higher.
- Market Reaction Anticipated: With the rating upgrade and price target set, Hasbro's stock price is expected to positively respond, likely attracting more institutional investors and enhancing market liquidity.
- Investor Confidence Boost: The upgrade in rating and price target may bolster investor confidence in Hasbro, promoting its market position in the toy and entertainment industry and further driving the company's strategic development.
See More
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- Licensing Agreement: Hasbro has secured a licensing agreement with Legendary Entertainment for the upcoming live-action Street Fighter movie, granting the toy maker rights to produce action figures, toys, and collectibles, marking a significant move in the game adaptation film space.
- Movie Release Timing: The film is set to hit theaters in October, with Hasbro's related products expected to launch simultaneously, likely attracting significant attention from fans and gamers, thereby driving sales growth.
- Significance of Brand Return: Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro, emphasized that returning to Street Fighter is not just a collaboration but a homecoming, highlighting Hasbro's commitment to the brand's value.
- Continuation of Historical Product Line: Hasbro previously created a line of toys, vehicles, and playsets from Street Fighter II: The World Warrior, and this new licensing will further solidify its position in the gaming merchandise market.
See More
